Acute Care 360 ImageCo, Arnold, Maryland, MD,

ImageCo, Arnold, Maryland, MD,

Evolv Design logo designed by ImageCo, Arnold, Maryland, MD,

Red Panda Publishers logo designed by ImageCo, Arnold, Maryland, MD,

Arnold, Maryland, MD,

ImageCo, Arnold, Maryland, MD,
ImageCo, Arnold, Maryland, MD,

Mid Valley Pathology logo designed by ImageCo, Arnold, Maryland, MD,

FSA OK logo designed by ImageCo, Arnold, Maryland, MD,

Emerald Heights logo designed by ImageCo, Arnold, Maryland, MD,

Club Sapphire logo designed by ImageCo, Arnold, Maryland, MD,

Downtown Dogs logo designed by ImageCo, Arnold, Maryland, MD,

School board logo designed by ImageCo, Arnold, Maryland, MD,

Ferry Street Coffee Company logo designed by ImageCo, Arnold, Maryland, MD,

Stoney Forensic logo designed by ImageCo, Arnold, Maryland, MD,

Smart kernels logo designed by ImageCo, Arnold, Maryland, MD,

POINTERS ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design agency offers a money back guarantee try to bear in mind that they simply cannot reimburse the amount of time you commit which is much more precious than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design firm can only be evaluated from the quality of their design work, if the work in their portfolio doesn’t feature real life samples odds are they will never be able to deliver a quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s objective is to reflect your unique vision for your business. If a designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how fast they can get paid.

Arnold LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs grow notable brands. We have undertaken brand identity design work for ranchers, colleges, heart surgeons, party planners, diners, retail stores, and just about every other kind of business you can think of. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every design as though it will be utilized as an electrical sign. Because of our sign first method our designs can, and have been utilized in everything from garment labels to electrical signs. Our sign first technique insures that our logos are equally effective whether they are used in TV commercials or website apps, they are consistently recognizable, comprehended, and always remembered irrespective of size or application.

American Made ★ Design

The thing which seriously sets ImageCo apart from many of the design firms that you probably have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are enlisted to perform, we perform ourselves. Regardless of the type of design project we take on, logo design, business website, trade show exhibit, or electric sign, we do not, and never will contract out our client’s projects to 3rd parties located outside the US. When you phone us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a go-between that marks up the price of your project and determines the terms of how my customers and I conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Virtually every new Arnold entrepreneur realizes that they need a logo, however few start ups thoroughly grasp the pivotal role their organization’s logo can perform in their success, or exactly why one logo design functions more effectively than another. A company logo has an immediate and lasting influence on the success of a company, pick the right one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Arnold companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in merely a look.
  2. Scalability: from clothing labels to posters a scalable logo will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they brand.
  5. Relevance: a logo should be enduring and should feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It’s a verb as well as a noun, it’s an identifying mark and the act of marking something so that it can be distinguished, its foundation originates from the brand burned onto livestock. These days a brand symbolizes pretty much anything with an objective, regardless if it be earnings or politics, a brand is an intrinsic aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are all from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target audience, it’s objective is to produce a mental image that the target market can relate to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When somebody mentions the brand names Porsche or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals buy those products. Brand image is why individuals identify with specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you look back at the history of most branding agencies you’ll discover that they are frequently re-branded marketing and advertising firms. When someone says they are in advertising the majority of people will likely have an idea about what they do. However when someone claims “I’m in branding”… it simply sounds more impressive, maybe it’s since many people do not know what it suggests to be in branding so it comes off as more mysterious and attractive.

Brand Identity – Is a comprehensive term that defines the visual aspects of a product or business that influence understandings. This mostly consists of the name, the logo, the packaging, the colors used but can likewise include sound, illumination, texture, signs, actually anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a kind of visual design that helps form the public image of a business, a product or an organization. Brand identity designers create logo designs, sign designs, packaging, and collateral material such as business cards, stationery, and brochures. Some visual designers also design sites and user interfaces. The necessary duty of a brand identity designer is to establish the visual cues and a psychological tone with the objective of influencing activities, results and also understandings.

select signs/logos

Retro logo layout of a bike produced for a Arnold coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were launching in an old part of the area and wished to visualize a retro tone without coming across as uninteresting or low energy. I accomplished both of these jobs via developing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide and also bacteria made for Arnold medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and effects of diseases, especially the field of medicine that deals with the clinical assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and more memorable.

logo style with a leaping environment-friendly frog designed for a family members enjoyable facility in Arnold.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - designed for Arnold traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche field due to the fact that travel photographers don’t capture locations or things but instead reveal emotional experiences by means of the images they capture. The thought behind this logo composition was to use negative space to project more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I tried to do something very similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Arnold logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Arnold logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the client, while he liked the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this particular type of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unbiased opinions on the worthiness of a concept. Fortunately, he shared it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world because the people that are inclined to hire a professional to create their business logo comprehend how essential a logo is for their company so they are much more vested in the result. Every logo design project possesses it’s portion of hurdles, however the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Arnold publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it really is the most necessary part of a printed book given that it is usually the first thing a person sees in the book shop. Concerning a publishing company, it’s the opportunity they will ever get to publicize their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances 1 of the traits individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of airline flight and it was surely a success.

 Arnold logo layout utilized for advertising and marketing as well as a label style for Vintage Case features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be antique cases. For this brand concept I sought to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from a different era.

Logo design created for an orthodontist in Arnold, design include an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo jobs due to the fact that it appears that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the very same way dental practitioners do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo design features 4 characters startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe specifically how people ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be understood.

Logo style created for a Arnold hair design studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that communicated an atmosphere of relaxation and connection for their new hair studio. I came up with a concept that did not go the obvious direction of designing just a stylized orchid but instead delivered a logo which implied an orchid in the pattern of a swirl integrated into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a business logo is more often than not the wrong course and in this case, the design ended up not being about the flower but alternately laid the focus on the perception that they really wanted to project to their customers.

Arabian equine logo style created for an equine cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct organization logo concept customized to epitomize the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and higher tail posture, the Arabian is one of the most immediately identifiable equine breeds in the whole world.

Las Cafe, A Arnold Coffee shop logo design a small dining establishment, design contains a modified script font style which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, design consists of a customized manuscript typeface which floats above a group of luxuriant lines and dots.

Logo layout for a software designer the design functions and legendary Arnold component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the symbolism supporting a business logo is just as important as how it brands the company it represents.

Evolve logo style developed for a Arnoldindoor designer, style function a series of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Arnold interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, site assessments, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in Arnold, the personalities for letter V as well as A in middle of words progressed have been changed to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Arnold logo design project was done for a leadership consultant that helps business leaders to develop into more efficient at managing people, expectations, and profitability.

A Arnold business logo design including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a location to market their previously owned items to other sports enthusiasts.

I designed their Arnold business logo design with an illustration which captures the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this Arnold company logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually created for an Arnold regional farm it was actually devised for a commodities broker, and this particular business logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a graphic that projected assurance, success, and affluence.

 Arnold Logo design for a nonprofit, Transforming Point Solutions - the logo style attribute for ostensibly facing arrow and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this case, I hit a bullseye with the first try.

Logo developed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a famous Arnold sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the owner to design a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Arnold, Maryland, MD,
Logo designed by ImageCo, Arnold, Maryland, MD,
Logo designed by ImageCo, Arnold, Maryland, MD,
Logo designed by ImageCo, Arnold, Maryland, MD,
Electrical sign design for Arnold restaurnat designed by Arnold Sign Company
Arnold logo design and brand identity design for Arnold commercial businesses
Logo designed by ImageCo, Arnold, Maryland, MD,
Logo designed by ImageCo, Arnold, Maryland, MD,
Logo designed by ImageCo, Arnold, Maryland, MD,
Logo designed by ImageCo, Arnold, Maryland, MD,
Logo designed by ImageCo, Arnold, Maryland, MD,

Logo designed by ImageCo, Arnold, Maryland, MD,

Logo designed by ImageCo, Arnold, Maryland, MD,

Logo designed by ImageCo, Arnold, Maryland, MD,

Logo designed by ImageCo, Arnold, Maryland, MD,

Logo designed by ImageCo, Arnold, Maryland, MD,
Logo designed by ImageCo, Arnold, Maryland, MD,
Logo designed by ImageCo, Arnold, Maryland, MD,
Logo designed by ImageCo, Arnold, Maryland, MD,
Logo designed by ImageCo, Arnold, Maryland, MD,
Logo designed by ImageCo, Arnold, Maryland, MD,
Logo designed by ImageCo, Arnold, Maryland, MD,
Logo designed by ImageCo, Arnold, Maryland, MD,
Logo designed by ImageCo, Arnold, Maryland, MD,
Logo designed by ImageCo, Arnold, Maryland, MD,