Baltimore Logo Design

Virtually every new Baltimore business realizes that they are in need of a logo, however few new business owners entirely understand the vital role their logo design will play in their financial success, or the reason that one business logo functions better than another. A business logo has a critical and long-term impact on the prosperity of a company, select the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be a barrier and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Baltimore businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t demand consideration, they can be realized in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo must be ageless and should feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bicycle produced for a Baltimore coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening in an old section of the community and really wanted to project a nostalgic feel without coming across as boring or low energy. I achieved the two tasks by creating a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo layout with a microscope slide and bacteria designed for Baltimore medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and consequences of diseases, especially the branch of healthcare which deals with the laboratory evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and much more meaningful.

logo design with a jumping eco-friendly frog developed for a family enjoyable center in Baltimore.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - made for Baltimore travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture places or things but rather convey emotional journeys by means of the images they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something very similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Baltimore logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Baltimore logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, while he loved the concept, really did not care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family members as well as with people that they don’t even know so as to get impartial opinions on the benefit of a design. Fortunately, he shared it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo understand how important a logo is for their organization so they are much more invested in the final result. Every logo design project has it’s allotment of difficulties, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Baltimore book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it really is the most necessary part of a published book since it is often the primary thing a person views in the book shop. With respect to a publisher, it’s the optimal opportunity they will ever have to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many cases 1 of the traits consumers tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of flight and it was surely a success.

 Baltimore logo layout utilized for advertising and a label design for Vintage Situation includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which appeared to be vintage cases. For this custom logo concept I tried to come up with a logo that possessed a fluid retro feel to it and could easily be used for anything from a web page to a label on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in Baltimore, layout consist of an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo projects considering that it appears that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the very same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo design includes 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe specifically how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo layout produced for a hair style studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that projected an atmosphere of relaxation and class for their new hair salon. I created a concept which did not go the obvious direction of designing simply a stylized orchid but rather designed a logo design which suggested a flower in the pattern of a swirl integrated into the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is generally the incorrect path and in this case, the design ended up not being about the orchid but instead placed the emphasis on the feeling that they really wanted to project to their patrons.

Arabian horse logo layout produced for a steed cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original logo concept customized to illustrate the unique physical traits of the Arabian pedigree of horses. With a different head shape and very high tail carriage, the Arabian is one of the most quite easily identifiable equine types in the world.

Las Cafe logo design a tiny dining establishment, design consists of a modified manuscript font style which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout includes a customized manuscript font style which hovers above a group of elaborate lines and dots.

Logo layout for a software program developer the design attributes as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the significance behind a logo is equally as important as how it brands the company it stands for.

Progress logo design developed for a Baltimore interior designer, layout attribute a collection of red circles that converge as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Baltimore interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, location inspections, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in center of words advanced have actually been changed to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Baltimore logo design job was carried out for a management coach that helps business leaders to become more efficient at supervising people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly understood the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a location to market their pre-owned goods to other sports enthusiasts. I created their Baltimore business logo dsign utilizing an image that pulls in the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually composed for an Baltimore area farm it was in reality devised for a commodities broker, and this trademark was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a brand mark that projects self-assurance, financial success, and wealth.
Logo design designed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the proprietor to design a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.