Acute Care 360 ImageCo, Bel Air South, Maryland, MD,

ImageCo, Bel Air South, Maryland, MD,

Evolv Design logo designed by ImageCo, Bel Air South, Maryland, MD,

Red Panda Publishers logo designed by ImageCo, Bel Air South, Maryland, MD,

Bel Air South, Maryland, MD,

ImageCo, Bel Air South, Maryland, MD,
ImageCo, Bel Air South, Maryland, MD,

Mid Valley Pathology logo designed by ImageCo, Bel Air South, Maryland, MD,

FSA OK logo designed by ImageCo, Bel Air South, Maryland, MD,

Emerald Heights logo designed by ImageCo, Bel Air South, Maryland, MD,

Club Sapphire logo designed by ImageCo, Bel Air South, Maryland, MD,

Downtown Dogs logo designed by ImageCo, Bel Air South, Maryland, MD,

School board logo designed by ImageCo, Bel Air South, Maryland, MD,

Ferry Street Coffee Company logo designed by ImageCo, Bel Air South, Maryland, MD,

Stoney Forensic logo designed by ImageCo, Bel Air South, Maryland, MD,

Smart kernels logo designed by ImageCo, Bel Air South, Maryland, MD,

STRATEGIES ON CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design agency presents a money back guarantee try to keep in mind that they simply cannot reimburse the time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design firm can only be determined from the quality of their design work, if the work in their portfolio does not feature real world examples chances are they won’t be able to produce a quality logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s goal is to mirror your unique vision for your business. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how fast they can get paid.

Bel Air South LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs establish notable brand identities. We have performed logo design work for farmers, educational institutions, diamond miners, wedding singers, cafes, retail stores, and virtually every other kind of business you can think of. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be used as an electrical sign. As a result of our sign first method our designs can, and have been utilized in everything from garment labels to billboards. Our sign first approach insures that our logo designs are equally effective whether they are used in TV commercials or website apps, they are consistently recognizable, understood, and remembered regardless of scale or use.

American Made ★ Design

The thing that seriously sets ImageCo apart from other design agencies that you may have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to do, we do in-house. Irrespective of the kind of design project we take on, logo design, website design, trade show booth, or retail sign, we do not, and never will job out our customer’s work to organizations based outside the United States. Whenever you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not an agent that increases the price of your project and determines the terms of how we do business.

ASPECTS OF A GOOD LOGO DESIGN

Nearly every new Bel Air South company knows they require a logo, yet few start-ups entirely understand the essential role their organization’s logo can perform in their financial success, or exactly why one logo design functions more effectively than another. A company logo has an instant and long-term effect on the growth of a business, pick the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Bel Air South businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at every scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they represent.
  5. Relevance: a logo design needs to be enduring and will feel equally relevant today, tomorrow, and twenty years from now.

understand your brand

Brand – It’s a verb and a noun, it is an identifying mark and also the process of denoting something to ensure that it can be recognized, its foundation comes from the brand burned onto animals. These days a brand represents virtually anything with an intention, regardless of whether it be earnings or political parties, a brand is an intrinsic aspect of specifying the worth of a specific thing in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are both from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest aimed at a specific audience, it’s goal is to create an image that the target market will relate to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When a person says the brand names Ferrari or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals want those products. Brand image is why people purchase most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you reflect on the beginning of a lot of branding agencies you’ll discover that they are often re-branded advertising and marketing firms. When a person claims they are in marketing the majority of people will likely have a preconceived notion about what they do. Yet when someone says “I am in branding”… it simply sounds more attractive, perhaps it’s since most individuals do not fully understand what it indicates to be in branding so it comes off as more mysterious and kind of attractive.

Brand Identity – Is a comprehensive term that describes the visual aspects of a product or agency that influence understandings. This mostly consists of the name, the logo, the product packaging, the colors used yet can likewise consist of sound, lighting, texture, signage, really anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a kind of visual design that helps form the image of a company, a product or a business organization. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral products such as business cards, stationery, and sales brochures. Some identity designers also build sites and also software interfaces. The essential role of a brand identity designer is to establish the visual cues and a psychological tone with the goal of affecting actions, results as well as perceptions.

select signs/logos

Retro logo style of a bike developed for a Bel Air South coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening up in an older section of the city and really wanted to visualize an old-fashioned tone without coming across as boring or low energy. I accomplished both jobs via developing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscope slide as well as germs developed for Bel Air South clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and outcomes of diseases, especially the branch of medicine that deals with the clinical examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and more meaningful.

logo design with a jumping eco-friendly frog created for a family members enjoyable facility in Bel Air South.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - developed for Bel Air South travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot locations or things but rather reveal emotional journeys by means of the pictures they record. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I made an effort to do something the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Bel Air South logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Bel Air South logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, even though he liked the concept, didn’t care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this particular kind of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and family as well as with people that they don’t actually know so as to get objective judgements on the worthiness of a concept. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world because the people that tend to hire a professional to design their logo comprehend how important a logo is for their company so they are way more vested in the final result. Every logo design job possesses it’s share of challenges, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Bel Air South book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most important part of a printed book because it is in most cases the very first thing a person views in the bookstore. Regarding a publishing company, it’s the absolute best opportunity that they will ever have to promote their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many instances one of the items people usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of airline flight and it was definitely a winner.

 Bel Air South logo design utilized for advertising and marketing as well as a label layout for Vintage Situation features an old font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be antique cases. For this logo concept I tried to come up with a logo that offered a fluid old style feel to it and could easily be used for everything from a website to a label on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in Bel Air South, style consist of an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo projects because it appears that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design features 4 characters staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how people should think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo layout developed for a Bel Air South hair layout workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which related an atmosphere of calmness and elegance for their new hair salon. I created a design that did not go the obvious direction of creating simply a stylized orchid but rather created a business logo that suggested an orchid in the formation of a swirl blended into the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is generally the incorrect path and in this case, the design ended up not being about the orchid but instead placed the emphasis on the emotion that they wanted to forecast to their clients.

Arabian equine logo layout developed for a steed ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique logo design fashioned to embody the unique physical traits of the Arabian type of equines. With an unique head form and very high tail posture, the Arabian is one of the very most easily recognizable horse lineages in the world.

Las Cafe, A Bel Air South Coffee shop logo style a small dining establishment, design contains a modified manuscript typeface which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout consists of a customized script font which floats over a team of ornate lines as well as dots.

Logo design for a software program developer the design features as well as famous Bel Air South component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the significance behind a company logo is just as important as how it serves the company it represents.

Develop logo style created for a Bel Air Southinterior developer, layout feature a series of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bel Air South interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, collaborates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, site inspections, programming, research, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Bel Air South, the personalities for letter V as well as A in center of words advanced have actually been changed to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bel Air South logo design project was performed for a management advisor that assists business leaders to become more successful at supervising people, expectations, and productivity.

A Bel Air South business logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to market their used items to other sports enthusiasts.

I created their Bel Air South logo design design using an image that garners the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo layout MQ farms, this Bel Air South company logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually designed for an Bel Air South area farm it was really devised for a products broker, and this particular brand was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create a graphic that projects self-assurance, success, and affluence.

 Bel Air South Logo design for a not-for-profit, Turning Factor Solutions - the logo layout function for outwardly dealing with arrowhead and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Thankfully, in this particular case, I hit a bullseye with the very first try.

Logo design made for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font that is evocative a popular Bel Air South sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the business owner to produce a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Bel Air South, Maryland, MD,
Logo designed by ImageCo, Bel Air South, Maryland, MD,
Logo designed by ImageCo, Bel Air South, Maryland, MD,
Logo designed by ImageCo, Bel Air South, Maryland, MD,
Electrical sign design for Bel Air South restaurnat designed by Bel Air South Sign Business
Bel Air South logo design and brand identity design for Bel Air South retailers
Logo designed by ImageCo, Bel Air South, Maryland, MD,
Logo designed by ImageCo, Bel Air South, Maryland, MD,
Logo designed by ImageCo, Bel Air South, Maryland, MD,
Logo designed by ImageCo, Bel Air South, Maryland, MD,
Logo designed by ImageCo, Bel Air South, Maryland, MD,

Logo designed by ImageCo, Bel Air South, Maryland, MD,

Logo designed by ImageCo, Bel Air South, Maryland, MD,

Logo designed by ImageCo, Bel Air South, Maryland, MD,

Logo designed by ImageCo, Bel Air South, Maryland, MD,

Logo designed by ImageCo, Bel Air South, Maryland, MD,
Logo designed by ImageCo, Bel Air South, Maryland, MD,
Logo designed by ImageCo, Bel Air South, Maryland, MD,
Logo designed by ImageCo, Bel Air South, Maryland, MD,
Logo designed by ImageCo, Bel Air South, Maryland, MD,
Logo designed by ImageCo, Bel Air South, Maryland, MD,
Logo designed by ImageCo, Bel Air South, Maryland, MD,
Logo designed by ImageCo, Bel Air South, Maryland, MD,
Logo designed by ImageCo, Bel Air South, Maryland, MD,
Logo designed by ImageCo, Bel Air South, Maryland, MD,