Bethesda Logo Design

Nearly every new Bethesda business realizes that they require a logo, yet few entrepreneurs thoroughly realize the crucial role their business logo can take in their becoming successful, or why one logo design works more effectively than another. A business logo has a critical and long-term influence on the prosperity of a business, go with the right one and it will make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Bethesda companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not require consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo design must be timeless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle created for a Bethesda coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening up in an old section of the community and hoped to visualize an old-fashioned tone without coming across as uninteresting or low energy. I achieved both of these jobs by creating a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscope slide and also germs designed for Bethesda medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and outcomes of diseases, mainly the branch of healthcare which works with the clinical assessment of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more interest grabbing and even more meaningful.

logo layout with a jumping eco-friendly frog developed for a family fun center in Bethesda.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to incorporate a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and a tree - developed for Bethesda travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture places or things but rather project emotional journeys by means of the images they record. The idea behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is representative of the majority of good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I made an effort to do something much the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Bethesda logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Bethesda logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this specific kind of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t even know so as to get honest judgements on the merit of a design concept. Fortunately, he shared it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world because the people that have a tendency to hire an expert to create their logo understand how vital a logo is for their organization so they are way more invested in the final result. Every logo design project possesses it’s allotment of hurdles, but the most significant challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Bethesda publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it really is the most crucial part of a printed book given that it is in most cases the primary thing a person sees in the book store. For a publisher, it’s the best opportunity they will ever have to advertise their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences one of the aspects folks usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of airline flight and it was undoubtedly a victory.

 Bethesda logo style used for marketing and a tag design for Vintage Case features an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be older cases. For this logo concept I sought to come up with a logo that offered a fluid retro feel to it and could easily be used for every thing from a website to an insignia on brand new cases that seemed like they were from a different point in time.

Logo developed for an orthodontist in Bethesda, style include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design projects considering that it appears that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business branding, if dining establishments approached their branding in the very same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo includes 4 personalities staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how individuals ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself won’t have the likelihood to be comprehended.

Logo layout produced for a hair design workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that conveyed a feeling of tranquility and connection for their new hair salon. I created a concept that didn’t go the obvious direction of making just a stylized orchid but rather created a company logo that implied a flower in the formation of a swirl incorporated into the letter O in the name and by placing attention on the logo design with the figure of a hummingbird floating above the image itself. The obvious path in designing a company logo is usually the incorrect route and in this case, the design ended up not being about the flower but instead put the attention on the feeling that they really wanted to project to their patrons.

Arabian steed logo design created for an equine ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logotype design tailored to embody the unique physical traits of the Arabian type of horses. By having an unique head form and very high tail posture, the Arabian is one of the highly easily identifiable equine types in the world.

Las Coffee shop logo design a small restaurant, design includes a changed manuscript typeface which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout consists of a changed script font which floats over a team of luxuriant lines and also dots.

Logo style for a software developer the style features as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in many cases the symbolism supporting a logo is equally as important as how it serves the business it represents.

Advance logo design produced for a Bethesda interior developer, style attribute a collection of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bethesda interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, area planning, site inspections, programming, research, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have actually been modified to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bethesda logo design job was performed for a management coach that enables business professionals to develop into more efficient at supervising people, expectations, and productivity.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was prepared for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a place to sell their secondhand goods to other sports enthusiasts. I created their Bethesda logo dsign with a graphic that pulls in the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually developed for an Bethesda regional farm it was really designed for a commodities broker, and this brand was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop an identity that projects confidence, effectiveness, and luxury.
Logo developed for using an indication for the restaurant (Brewgrrs), it is an ornate script font that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to create a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.