Acute Care 360 ImageCo, Columbia, Maryland, MD,

ImageCo, Columbia, Maryland, MD,

Evolv Design logo designed by ImageCo, Columbia, Maryland, MD,

Red Panda Publishers logo designed by ImageCo, Columbia, Maryland, MD,

Columbia, Maryland, MD,

ImageCo, Columbia, Maryland, MD,
ImageCo, Columbia, Maryland, MD,

Mid Valley Pathology logo designed by ImageCo, Columbia, Maryland, MD,

FSA OK logo designed by ImageCo, Columbia, Maryland, MD,

Emerald Heights logo designed by ImageCo, Columbia, Maryland, MD,

Club Sapphire logo designed by ImageCo, Columbia, Maryland, MD,

Downtown Dogs logo designed by ImageCo, Columbia, Maryland, MD,

School board logo designed by ImageCo, Columbia, Maryland, MD,

Ferry Street Coffee Company logo designed by ImageCo, Columbia, Maryland, MD,

Stoney Forensic logo designed by ImageCo, Columbia, Maryland, MD,

Smart kernels logo designed by ImageCo, Columbia, Maryland, MD,

STRATEGIES FOR DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to bear in mind that they can’t reimburse the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design firm can only be determined from the quality of their design work, if the work in their design portfolio does not feature real life samples chances are they won’t be able to produce a quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s purpose is to mirror your personal vision for your company. If a designer is not focused on realizing your vision, the thing they are really focused on is how fast they can get paid.

Columbia LOGO DESIGN​

For over two decades ImageCo has been helping business owners develop unforgettable brands. We’ve performed branding work for ranchers, educational institutions, heart surgeons, wedding singers, coffee roasters, retail stores, and just about every other kind of business you can imagine. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every design as though it will be employed as an electric sign. Because of our sign first technique our logo designs can, and have been utilized in everything from fashion labels to billboards. Our sign first approach insures that our logo designs are equally effective whether they are used in television commercials or website applications, they are consistently identifiable, understood, and always remembered irrespective of size or purpose.

American Made ★ Design

The one difference which seriously sets ImageCo apart from other design companies that you may have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are contracted to perform, we perform ourselves. Irrespective of the type of project we accept, logo design, web page, trade show display, or retail sign, we do not, and never will job out our client’s projects to agencies based outside the United States. Whenever you phone us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the price of your design project and dictates the conditions of how we conduct business.

ASPECTS OF A GREAT LOGO DESIGN

Nearly every new Columbia entrepreneur understands that they probably need a logo, however few start ups thoroughly understand the vital role their logo design will make in their success, or precisely why one business logo performs more effectively than another. A logo design has a critical and lasting impact on the success of a business, pick the right one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the life span of an organization. The logos included in the ImageCo portfolio help Columbia companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require consideration, they can be grasped in merely a look.
  2. Scalability: from label to posters a scalable logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or company they represent.
  5. Relevance: a logo design must be ageless and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It’s both a verb and also a noun, it is an identifying mark as well as the process of marking something so that it could be distinguished, its genesis comes from the brand branded onto livestock. Today a brand indicates virtually anything with an objective, regardless if it be profit or political parties, a brand is an inherent aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are both from the same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest directed at a target market, it’s goal is to produce an image that the target market can identify with.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When a person says the brand names Porsche or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes people purchase those brands. Brand image is why people buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the origin of the majority of branding firms you’ll discover that they are frequently re-branded advertising companies. When someone states they are in advertising lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a kind of visual design which helps form the public image of a firm, a product or a business. Brand identity designers produce logo designs, signage designs, product packaging, and collateral material such as business cards, stationery, and sales brochures. Some identity designers also develop websites and also user interfaces. The vital function of a brand identity designer is to create the visual cues and also a psychological tone with the objective of affecting actions, results and also perceptions.

Featured logos & signs

Retro logo design of a bike created for a Columbia coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an old part of the community and really wanted to cast a nostalgic feel without appearing as stodgy or low energy. I fulfilled each of the tasks by creating a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscopic lense slide as well as germs designed for Columbia clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and effects of diseases, mainly the field of healthcare which works with the clinical assessment of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more interest grabbing and much more memorable.

logo design with a leaping green frog developed for a household fun facility in Columbia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to feature a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - made for Columbia traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot places or things but instead project emotional journeys through the images they record. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of almost all professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I tried to do something comparable to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Columbia logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Columbia logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, while he loved the concept, really did not care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get neutral judgements on the value of a design concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world because the people that tend to hire an expert to design their logo comprehend how essential a logo is for their business so they are much more invested in the end result. Every logo design job possesses it’s portion of difficulties, however the biggest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Columbia publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it really is the most critical part of a published book because it is in most cases the initial thing a person views in the book shop. Concerning a publisher, it’s the opportunity that they will ever get to advertise their brand and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many occurrences one of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was undoubtedly a winner.

 Columbia logo design utilized for advertising and marketing and also a label design for Vintage Situation features an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be much older cases. For this logo concept I attempted to come up with a logo that provided a fluid vintage feel to it and could be used for every thing from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in Columbia, style consist of an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo projects because it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo design includes 4 personalities surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain exactly how individuals ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be comprehended.

Logo design produced for a Columbia hair design workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which communicated a sense of contentment and connection for their new hair salon. I came up with a concept that did not go the obvious course of designing simply a stylized orchid but instead created a logo design which implied a flower in the pattern of a swirl integrated in to the letter O in the title and by putting attention on the logo design using the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo is usually the incorrect course and in this case, the design ended up not being about the flower but instead placed the focus on the emotion that they wanted to transmit to their clients.

Arabian equine logo design produced for a horse cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique business logo concept customized to display the unique physical traits of the Arabian kind of horses. With a distinctive head shape and high tail carriage, the Arabian is one of the most quite easily identifiable equine types in the entire world.

Las Cafe, A Columbia restaurant logo style a small restaurant, design includes a modified manuscript typeface which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style consists of a customized script font style which floats above a group of ornate lines and also dots.

Logo layout for a software designer the design attributes and iconic Columbia aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the substance supporting a business logo is just as important as how it brands the enterprise it represents.

Develop logo style created for a Columbiaindoor developer, layout attribute a series of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Columbia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, site inspections, programming, study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions in Columbia, the personalities for letter V as well as A in middle of the word progressed have actually been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Columbia logo design assignment was done for a leadership guide that aids business professionals to develop into more effective at managing people, expectations, and profitability.

A Columbia business logo style including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a location to sell off their used products to other sports enthusiasts.

I tailored their Columbia business logo design along with an image that seizes the interest of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo design MQ farms, this Columbia company logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an Columbia regional farm it was actually developed for an investments broker, and this logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create a brand mark that projected self-confidence, success, and prosperity.

 Columbia Logo design for a nonprofit, Turning Point Solutions - the logo design function for outwardly encountering arrow as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Luckily, in this particular case, I hit a bullseye with the very first go.

Logo design created for using an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a well-known Columbia sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the owner to design a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Columbia, Maryland, MD,
Logo designed by ImageCo, Columbia, Maryland, MD,
Logo designed by ImageCo, Columbia, Maryland, MD,
Logo designed by ImageCo, Columbia, Maryland, MD,
Electrical sign design for Columbia restaurnat designed by Columbia Sign Shop
Columbia logo design and brand identity design for Columbia retailers
Logo designed by ImageCo, Columbia, Maryland, MD,
Logo designed by ImageCo, Columbia, Maryland, MD,
Logo designed by ImageCo, Columbia, Maryland, MD,
Logo designed by ImageCo, Columbia, Maryland, MD,
Logo designed by ImageCo, Columbia, Maryland, MD,

Logo designed by ImageCo, Columbia, Maryland, MD,

Logo designed by ImageCo, Columbia, Maryland, MD,

Logo designed by ImageCo, Columbia, Maryland, MD,

Logo designed by ImageCo, Columbia, Maryland, MD,

Logo designed by ImageCo, Columbia, Maryland, MD,
Logo designed by ImageCo, Columbia, Maryland, MD,
Logo designed by ImageCo, Columbia, Maryland, MD,
Logo designed by ImageCo, Columbia, Maryland, MD,
Logo designed by ImageCo, Columbia, Maryland, MD,
Logo designed by ImageCo, Columbia, Maryland, MD,
Logo designed by ImageCo, Columbia, Maryland, MD,
Logo designed by ImageCo, Columbia, Maryland, MD,
Logo designed by ImageCo, Columbia, Maryland, MD,
Logo designed by ImageCo, Columbia, Maryland, MD,