Columbia Logo Design

Virtually every new Columbia organization knows they need a logo, however few entrepreneurs fully understand the crucial role their organization logo will take in their financial success, or precisely why one logo design works more effectively than another. A logo has an immediate and long-term impact on the prosperity of a business, go with the right one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Columbia companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a company logo should be lasting and will feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bicycle produced for a Columbia coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening in an older section of the area and hoped to visualize a retro vibe without coming across as monotonous or low energy. I accomplished both jobs by means of designing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscope slide and also bacteria made for Columbia medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and outcomes of diseases, mainly the branch of healthcare that works with the laboratory examination of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more attention grabbing and more memorable.

logo layout with a leaping green frog designed for a family members enjoyable facility in Columbia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, as well as a tree - designed for Columbia travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot places or things but rather convey emotional experiences by means of the images they record. The thought behind this logo concept was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of most professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I attempted to do something much the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Columbia logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Columbia logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular variety of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and colleagues and family members as well as with folks that they don’t even know so as to get objective opinions on the value of a concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to design their logo recognize how essential a logo design is for their organization so they are much more invested in the final result. Every logo project possesses it’s portion of obstacles, however the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Columbia publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it really is the most essential part of a printed book considering that it is ordinarily the first thing a person views in the bookstore. Regarding a publishing company, it’s the opportunity they will likely ever get to promote their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many instances 1 of the items people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was definitely a winner.

 Columbia logo layout utilized for advertising and a label style for Vintage Case includes an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which looked to be vintage cases. For this custom logo design I strove to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Columbia, style consist of an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo design projects due to the fact that it seems that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business branding, if dining establishments approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo includes 4 characters startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how individuals should think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the opportunity to be understood.

Logo style produced for a hair design workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which projected an atmosphere of serenity and class for their new hair studio. I created a design which did not go the obvious route of making merely a stylized orchid but rather delivered a logo design that implied a flower in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design with the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo is generally the incorrect course and in this case, the design ended up not being about the flower but alternately laid the emphasis on the perception that they wanted to transmit to their clients.

Arabian equine logo design created for a horse ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logo design customized to epitomize the unique physical traits of the Arabian pedigree of horses. With an unique head form and higher tail posture, the Arabian is one of the very most quite easily recognizable horse breeds in the world.

Las Cafe logo style a little restaurant, style includes a modified manuscript typeface which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design includes a changed manuscript font style which floats above a group of luxuriant lines and also dots.

Logo style for a software application developer the design functions and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in quite a few cases the substance behind a logo is just as important as how it serves the organization it represents.

Progress logo layout developed for a Columbia interior developer, style feature a collection of red circles that converge as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Columbia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, coordinates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, location inspections, programming, investigation, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in center of words advanced have been changed to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Columbia logo design assignment was carried out for a leadership advisor that assists business leaders to become more efficient at handling people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a place to market their previously owned goods to other sports enthusiasts. I designed their Columbia business logo dsign along with an illustration which garners the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really designed for an Columbia regional farm it was really developed for a products broker, and this business logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate an identity that projects assurance, effectiveness, and wealth.
Logo designed for making use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to develop a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.