Acute Care 360 ImageCo, Cumberland, Maryland, MD,

ImageCo, Cumberland, Maryland, MD,

Evolv Design logo designed by ImageCo, Cumberland, Maryland, MD,

Red Panda Publishers logo designed by ImageCo, Cumberland, Maryland, MD,

Cumberland, Maryland, MD,

ImageCo, Cumberland, Maryland, MD,
ImageCo, Cumberland, Maryland, MD,

Mid Valley Pathology logo designed by ImageCo, Cumberland, Maryland, MD,

FSA OK logo designed by ImageCo, Cumberland, Maryland, MD,

Emerald Heights logo designed by ImageCo, Cumberland, Maryland, MD,

Club Sapphire logo designed by ImageCo, Cumberland, Maryland, MD,

Downtown Dogs logo designed by ImageCo, Cumberland, Maryland, MD,

School board logo designed by ImageCo, Cumberland, Maryland, MD,

Ferry Street Coffee Company logo designed by ImageCo, Cumberland, Maryland, MD,

Stoney Forensic logo designed by ImageCo, Cumberland, Maryland, MD,

Smart kernels logo designed by ImageCo, Cumberland, Maryland, MD,

STRATEGIES FOR SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design agency offers a money back guarantee try to remember that they simply cannot reimburse the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a designer can only be judged from the quality of their portfolio, if the work in their design portfolio does not feature real world samples chances are they will never be able to deliver a premium logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s goal is to mirror your unique vision for your business. If a designer isn’t focused on fulfilling your vision, the thing they are really focused on is how quickly they can get paid.

Cumberland LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds establish memorable brands. We have performed brand identity design work for ranchers, schools, heart surgeons, party planners, cafes, retailers, and virtually every other kind of business you can envision. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be utilized as an electric sign. Because of our sign first strategy our logo designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first approach ensures that our logo designs are equally effective whether they are used in television commercials or website applications, they are consistently recognizable, understood, and always remembered no matter of size or function.

American Made ★ Design

The thing which seriously sets ImageCo apart from many of the design agencies that you probably have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to do, we perform ourselves. No matter the kind of design project we accept, logo, web page, trade show banners, or electrical sign, we do not, and never will farm out our client’s projects to contractors based outside the US. When you call us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not an agent that marks up the price of your design project and determines the conditions of how we do business.

ASPECTS OF A GOOD LOGO DESIGN

It’s likely that every new Cumberland company understands that they need a logo, however few start ups fully understand the vital role their business logo can perform in their success, or why one logo design functions far better than another. A logo has an immediate and lasting influence on the prosperity of a business, go with the right one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Cumberland companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t need consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to retail signs a scalable logo design will be legible and just as emotive at any dimension.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they represent.
  5. Relevance: a logo design should be ageless and should feel equally relevant today, tomorrow, and twenty years from now.

understand your brand

Brand – It’s a verb as well as a noun, it’s an identifying mark as well as the process of noting something to ensure that it could be distinguished, its genesis comes from the mark burned onto livestock. Today a brand indicates virtually anything with an intention, regardless of whether it be earnings or government agencies, a brand is an innate aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are all from the same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition directed at a target market, it’s objective is to create an image that the target market can relate to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When somebody says the names Porsche or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals purchase those brands. Brand image is why people get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the origin of many branding companies you’ll discover that they are quite often rebranded advertising companies. When somebody says they are in advertising many people will likely have an idea about what they do. But when somebody says “I’m in branding”… it simply seems more attractive, maybe it’s due to the fact that many people do not know what it implies to be in branding so it comes off as more mysterious and even sexy.

Brand Identity – Is a comprehensive term that defines the visual components of a product or business that influence view points. This largely consists of the name, the logo, the product packaging, the different colors used yet can likewise include audio, lights, texture, signage, really anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a kind of visual design that helps shape the image of a company, a product or a business organization. Brand identity designers create logo designs, sign designs, packaging, as well as collateral products such as cards, stationery, and also brochures. Some visual designers also design websites as well as software interfaces. The important duty of a brand identity designer is to create the visual cues and also an emotional tone with the goal of influencing activities, outcomes as well as understandings.

select logos & signs

Retro logo design of a bicycle produced for a Cumberland coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening up in an old section of town and really wanted to visualize a retro vibe without appearing as monotonous or low energy. I achieved both jobs by means of creating a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and germs created for Cumberland medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and outcomes of diseases, mainly the branch of medicine which works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be overly literal with a design and to a point, this design approaches the company it serves quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and more memorable.

logo design with a jumping eco-friendly frog designed for a family members fun facility in Cumberland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a path, a stream, and a tree - made for Cumberland traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to capture places or things but instead reveal emotional experiences through the photos they capture. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with just words. I made an effort to do something the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Cumberland logo but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Cumberland logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and family members as well as with people that they don’t even know so as to get objective viewpoints on the worthiness of a design. Fortunately, he shared it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world given that the people that tend to hire an expert to design their logo design recognize how vital a logo design is for their business so they are much more invested in the final result. Every logo design job possesses it’s share of challenges, however the largest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Cumberland book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it really is the most critical part of a published book given that it is usually the initial thing a person sees in the book store. Regarding a publishing company, it’s the opportunity that they will ever have to advertise their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases 1 of the traits individuals often tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of airline flight and it was surely a winner.

 Cumberland logo design used for advertising and also a tag style for Vintage Case features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be much older cases. For this business logo design I tried to come up with a logo that provided a fluid old-fashioned feel to it and could be used for everything from a web page to a label on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in Cumberland, layout consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design jobs due to the fact that it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design includes 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself won’t have the chance to be understood.

Logo design developed for a Cumberland hair style studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that projected an atmosphere of simplicity and class for their new hair salon. I came up with a design that didn’t go the obvious path of designing simply a stylized orchid but rather designed a company logo which implied a flower in the pattern of a swirl blended into the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately laid the focus on the perception that they really wanted to transmit to their patrons.

Arabian horse logo design developed for a steed ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a unique business logo design styled to embody the unique physical traits of the Arabian pedigree of equines. By having an unique head shape and higher tail posture, the Arabian is one of the very most quite easily recognizable horse lineages in the entire world.

Las Cafe, A Cumberland Coffee shop logo layout a tiny restaurant, layout consists of a modified manuscript typeface which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, style includes a modified script font style which floats over a team of ornate lines as well as dots.

Logo design for a software application programmer the style functions and also iconic Cumberland aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in many cases the significance behind a logo is equally as important as how it brands the enterprise it stands for.

Evolve logo layout produced for a Cumberlandindoor developer, design function a collection of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cumberland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, coordinates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site examinations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions in Cumberland, the personalities for letter V and A in middle of words advanced have been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Cumberland logo design project was performed for a leadership expert that helps business professionals to develop into more effective at handling people, expectations, and profitability.

A Cumberland business logo design featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was ready for an outdoor sporting store that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a location to sell off their secondhand goods to other sports enthusiasts.

I designed their Cumberland business logo design utilizing an illustration that captures the attention of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this Cumberland company logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really composed for an Cumberland area farm it was really created for an investments broker, and this particular creative logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce a brand mark that projected esteem, success, and wealth.

 Cumberland Logo design for a nonprofit, Turning Point Solutions - the logo style feature for externally dealing with arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where exactly the target is. Luckily, in this particular case, I hit a bullseye with the first try.

Logo design created for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a renowned Cumberland sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to develop a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Cumberland, Maryland, MD,
Logo designed by ImageCo, Cumberland, Maryland, MD,
Logo designed by ImageCo, Cumberland, Maryland, MD,
Logo designed by ImageCo, Cumberland, Maryland, MD,
Electrical sign design for Cumberland restaurnat designed by Cumberland Sign Shop
Cumberland logo design and brand identity design for Cumberland commercial businesses
Logo designed by ImageCo, Cumberland, Maryland, MD,
Logo designed by ImageCo, Cumberland, Maryland, MD,
Logo designed by ImageCo, Cumberland, Maryland, MD,
Logo designed by ImageCo, Cumberland, Maryland, MD,
Logo designed by ImageCo, Cumberland, Maryland, MD,

Logo designed by ImageCo, Cumberland, Maryland, MD,

Logo designed by ImageCo, Cumberland, Maryland, MD,

Logo designed by ImageCo, Cumberland, Maryland, MD,

Logo designed by ImageCo, Cumberland, Maryland, MD,

Logo designed by ImageCo, Cumberland, Maryland, MD,
Logo designed by ImageCo, Cumberland, Maryland, MD,
Logo designed by ImageCo, Cumberland, Maryland, MD,
Logo designed by ImageCo, Cumberland, Maryland, MD,
Logo designed by ImageCo, Cumberland, Maryland, MD,
Logo designed by ImageCo, Cumberland, Maryland, MD,
Logo designed by ImageCo, Cumberland, Maryland, MD,
Logo designed by ImageCo, Cumberland, Maryland, MD,
Logo designed by ImageCo, Cumberland, Maryland, MD,
Logo designed by ImageCo, Cumberland, Maryland, MD,