Cumberland Logo Design

Each and every new Cumberland company understands that they are in need of a logo, however few entrepreneurs fully comprehend the key role their business logo will play in their success, or precisely why one logo works far better than another. A business logo has a critical and long-term effect on the growth of a business, pick the correct one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Cumberland businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo must be ageless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bike produced for a Cumberland coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening in an older section of the area and hoped to project a nostalgic atmosphere without coming across as uninteresting or low energy. I achieved both of these tasks via designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscopic lense slide as well as germs designed for Cumberland clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and consequences of diseases, especially the branch of healthcare which deals with the clinical examination of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and a lot more unforgettable.

logo layout with a jumping environment-friendly frog developed for a family members fun facility in Cumberland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, as well as a tree - developed for Cumberland travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers don’t capture places or things but rather communicate emotional journeys through the images they record. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I made an effort to do something very similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Cumberland logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Cumberland logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a client I encourage them to share it with friends and family members as well as with other people that they don’t even know so as to get impartial point of views on the value of a design concept. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to design their logo understand how crucial a logo design is for their company so they are much more vested in the end result. Every logo design job has it’s allotment of challenges, but the largest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Cumberland book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most important part of a printed book due to the fact that it is in most cases the primary thing a person sees in the book store. Concerning a publishing company, it’s the optimal opportunity they will ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many instances 1 of the things consumers often tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was definitely a winner.

 Cumberland logo layout made use of for advertising and marketing as well as a tag design for Vintage Situation features an old font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be vintage cases. For this business logo design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for everything from a web site to a label on brand new cases that appeared like they were from another era.

Logo created for an orthodontist in Cumberland, style include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo jobs considering that it seems that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo features 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the chance to be understood.

Logo style created for a hair layout studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that carried a feeling of relaxation and class for their new hair salon. I came up with a design which did not go the obvious direction of crafting simply a stylized orchid but instead designed a company logo which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a business logo is in most cases the incorrect direction and in this case, the design ended up not being about the flower but alternately laid the attention on the feeling that they wanted to transmit to their patrons.

Arabian equine logo style produced for an equine cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logotype design styled to embody the unique physical traits of the Arabian breed of equines. With an identifiable head form and higher tail carriage, the Arabian is one of the very most easily identifiable equine types in the world.

Las Cafe logo layout a small restaurant, design includes a customized manuscript typeface which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, style includes a customized manuscript font style which floats above a group of luxuriant lines and also dots.

Logo design for a software application developer the style functions and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in many cases the symbolism behind a company logo is just as important as how it serves the company it represents.

Advance logo design developed for a Cumberland indoor designer, layout attribute a series of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cumberland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have actually been customized to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Cumberland logo design assignment was performed for a management expert that aids business professionals to develop into more effective at supervising people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell their previously owned items to other sports enthusiasts. I created their Cumberland business logo dsign with a graphic which grabs the attention of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually created for an Cumberland area farm it was really developed for an investments broker, and this company logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a graphic that projected trust, financial success, and affluence.
Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to develop a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.