Damascus Logo Design

Nearly every new Damascus organization understands that they require a logo, yet few entrepreneurs thoroughly grasp the pivotal role their business logo will perform in their financial success, or exactly why one business logo performs far better than another. A logo has an instant and long-term effect on the financial success of a business, pick the right one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Damascus companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t demand consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be timeless and will feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bicycle produced for a Damascus coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were launching in an old part of the city and wished to cast an old-fashioned feel without coming across as monotonous or low energy. I fulfilled both of these tasks via developing a symbol concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscope slide and also bacteria designed for Damascus medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and outcomes of diseases, especially the branch of healthcare which deals with the laboratory examination of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and much more memorable.

logo layout with a leaping environment-friendly frog developed for a household fun center in Damascus.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and also a tree - created for Damascus travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional journeys by means of the photos they capture. The idea behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I tried to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Damascus logo design but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Damascus logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific breed of sea bird.

When I turn a design over to a customer I urge all of them to share it with colleagues and family as well as with individuals that they don’t even know so as to get unprejudiced point of views on the benefit of a concept. Fortunately, he discussed it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that tend to hire an expert to create their business logo realize how crucial a logo design is for their organization so they are much more vested in the outcome. Every logo project possesses it’s portion of difficulties, but the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Damascus publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most critical part of a printed book since it is in most cases the first thing a person sees in the bookstore. For a publisher, it’s the best opportunity they will ever get to advertise their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many cases one of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was certainly a success.

 Damascus logo layout utilized for marketing and also a tag style for Vintage Instance includes an old typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that seemed to be vintage cases. For this business logo concept I strove to come up with a logo that offered a fluid old-fashioned feel to it and could be used for anything from a web site to a label on brand new cases that looked like they were from a different generation.

Logo design created for an orthodontist in Damascus, style include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo jobs because it appears that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design includes 4 personalities staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize precisely how people should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be comprehended.

Logo style produced for a hair layout studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that carried an atmosphere of simplicity and connection for their new hair studio. I came up with a concept that did not go the obvious path of making merely a stylized orchid but alternatively created a business logo which implied an orchid in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is oftentimes the wrong direction and in this case, the design ended up not being about the flower but instead laid the attention on the perception that they wanted to forecast to their customers.

Arabian steed logo style produced for an equine cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo design tailored to epitomize the unique physical traits of the Arabian kind of equines. With a different head shape and higher tail posture, the Arabian is one of the highly immediately recognizable equine lineages in the world.

Las Cafe logo layout a tiny restaurant, layout includes a changed script typeface which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style includes a modified manuscript font which hovers above a team of ornate lines as well as dots.

Logo layout for a software program developer the design features and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the substance supporting a business logo is just as important as how it brands the organization it stands for.

Develop logo style produced for a Damascus indoor developer, layout attribute a series of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Damascus interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and manages such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, location evaluations, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of words advanced have been customized to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Damascus logo design project was performed for a management advisor that helps business leaders to develop into more successful at overseeing people, expectations, and profitability.

A logo design including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their used goods to other sports enthusiasts. I created their Damascus business logo dsign with an illustration that garners the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually composed for an Damascus area farm it was in reality devised for a commodities broker, and this particular logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a image that projected self-assurance, success, and wealth.
Logo created for using a sign for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the owner to design a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.