East Riverdale Logo Design

Every new East Riverdale venture realizes that they are in need of a logo, however few new business owners fully are aware of the crucial role their business logo can perform in their becoming successful, or the reason that one logo design works better than another. A logo has an immediate and sustaining impact on the prosperity of a business, pick the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help East Riverdale businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo should be timeless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bike developed for a East Riverdale coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an older section of the area and wished to cast a retro atmosphere without coming across as stodgy or low energy. I achieved both of these tasks via designing a sign design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide as well as bacteria created for East Riverdale clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and consequences of diseases, especially the field of medicine that works with the clinical evaluation of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be extremely literal with a concept and to a point, this design approaches the company it serves rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and a lot more unforgettable.

logo style with a leaping green frog created for a family members fun center in East Riverdale.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to incorporate a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, and a tree - created for East Riverdale traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector because travel photographers tend not to shoot locations or things but instead convey emotional journeys through the pictures they record. The thought behind this logo concept was to use negative space to reveal more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I made an effort to do something similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  East Riverdale logo but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 East Riverdale logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and family members as well as with folks that they don’t even know so as to get impartial judgements on the benefit of a design. Fortunately, he shared it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to create their business logo realize how vital a logo design is for their company so they are much more invested in the outcome. Every logo design project possesses it’s portion of obstacles, however the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for East Riverdale book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most crucial part of a published book since it is often the first thing a person views in the bookstore. With respect to a publishing company, it’s the absolute best opportunity that they will ever have to promote their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances 1 of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was definitely a victory.

 East Riverdale logo layout made use of for marketing and a label layout for Vintage Instance features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which appeared to be vintage cases. For this brand design I sought to come up with a logo that provided a fluid retro feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in East Riverdale, design include an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design jobs due to the fact that it appears that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business marketing, if dining establishments approached their advertising in the exact same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo includes 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo style created for a hair design studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which conveyed an atmosphere of peace and connection for their new hair salon. I came up with a concept which didn’t go the obvious direction of designing simply a stylized orchid but instead crafted a logo design that suggested a flower in the formation of a swirl featured into the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a company logo is generally the wrong path and in this case, the design ended up not being about the orchid but instead laid the focus on the perception that they wanted to transmit to their customers.

Arabian equine logo style produced for a horse cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo design tailored to manifest the unique physical traits of the Arabian type of equines. By having an identifiable head shape and very high tail carriage, the Arabian is one of the very most easily identifiable equine types in the entire world.

Las Cafe logo layout a tiny dining establishment, style includes a modified script font style which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, design contains a customized manuscript font which hovers above a group of luxuriant lines and dots.

Logo design for a software application designer the design features and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the meaning supporting a company logo is just as important as how it serves the company it represents.

Progress logo style created for a East Riverdale interior developer, design attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Riverdale interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and manages such projects. Interior design is a diverse profession that includes conceptual development, area planning, site examinations, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word advanced have actually been customized to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular East Riverdale logo design project was performed for a leadership expert that assists business professionals to develop into more efficient at supervising people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their secondhand equipment to other sports enthusiasts. I tailored their East Riverdale logo dsign with an image that garners the attention of vehicles and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really produced for an East Riverdale regional farm it was actually designed for a products broker, and this particular company logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a brand mark that projected trust, success, and luxury.
Logo design developed for using an indication for the restaurant (Brewgrrs), it is an ornate manuscript font style that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to design a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.