Easton Logo Design

Virtually every new Easton organization knows they need a logo, but few new business owners fully realize the pivotal role their company logo will perform in their success, or the reason that one business logo functions far better than another. A company logo has a critical and sustaining influence on the financial success of a business, go with the right one and it will make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Easton businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not demand consideration, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle created for a Easton coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually launching in an old section of the area and wished to visualize a vintage tone without appearing as stodgy or low energy. I accomplished both tasks by means of creating a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscope slide and germs created for Easton medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and effects of diseases, especially the field of healthcare that works with the clinical assessment of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more focus grabbing and a lot more meaningful.

logo style with a jumping green frog designed for a family members fun facility in Easton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, and a tree - developed for Easton traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture places or things but rather communicate emotional experiences by means of the images they capture. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I attempted to do something comparable to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Easton logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Easton logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, while he loved the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get honest point of views on the value of a design. Fortunately, he talked about it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a weird animal in the design world because the people that are inclined to hire an expert to create their business logo realize how important a logo design is for their company so they are way more invested in the end result. Every logo project possesses it’s share of difficulties, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Easton book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it really is the most essential part of a published book because it is in most cases the initial thing a person views in the book shop. With respect to a publisher, it’s the opportunity they will ever get to advertise their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many occurrences one of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline located in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of airline flight and it was undoubtedly a victory.

 Easton logo layout made use of for advertising and marketing and a tag style for Vintage Situation features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be much older cases. For this custom logo design I sought to come up with a logo that provided a fluid retro feel to it and could be used for every thing from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in Easton, style consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design projects due to the fact that it seems that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the exact same way dental offices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design includes 4 characters staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate precisely how individuals should think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself will never have the likelihood to be understood.

Logo design created for a hair style workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which communicated an atmosphere of calmness and elegance for their new hair salon. I came up with a design which did not go the obvious course of making just a stylized orchid but rather delivered a logo which implied an orchid in the formation of a swirl featured in to the letter O in the name and by putting emphasis on the concept with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the main focus on the feeling that they wanted to project to their patrons.

Arabian equine logo layout produced for a horse ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original logo concept styled to manifest the unique physical traits of the Arabian breed of equines. By having an unique head shape and high tail posture, the Arabian is one of the highly immediately identifiable horse lineages in the whole world.

Las Coffee shop logo design a tiny restaurant, style consists of a modified manuscript typeface which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, style contains a customized manuscript font style which hovers over a group of ornate lines as well as dots.

Logo style for a software designer the design features and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in quite a few cases the substance supporting a business logo is equally as important as how it brands the business it stands for.

Advance logo style developed for a Easton interior developer, design feature a collection of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Easton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, location assessments, programming, study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in middle of words progressed have been changed to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Easton logo design assignment was undertaken for a management consultant that assists business professionals to develop into more effective at supervising people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their used equipment to other sports enthusiasts. I created their Easton logo design dsign along with an illustration that grabs the interest of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really developed for an Easton area farm it was really designed for a commodities broker, and this logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design a brand mark that projected confidence, financial success, and prosperity.
Logo design made for using a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is similar to a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to develop a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.