Elkton Logo Design

Virtually every new Elkton business knows they need a logo, however few new business owners entirely comprehend the pivotal role their logo design can make in their success, or why one logo design functions more effectively than another. A logo has an instant and sustaining effect on the growth of a business, pick the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the life span of an organization. The logos included in the ImageCo portfolio help Elkton businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be realized in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be timeless and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bike produced for a Elkton coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening in an old section of town and hoped to visualize an old-fashioned atmosphere without appearing as stodgy or low energy. I achieved both of these jobs via creating a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo design with a microscopic lense slide and germs designed for Elkton medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and effects of diseases, mainly the field of healthcare that works with the clinical evaluation of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and much more unforgettable.

logo style with a leaping eco-friendly frog developed for a family members enjoyable center in Elkton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a group of birds, a mountain, a path, a stream, as well as a tree - developed for Elkton traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture places or things but rather convey emotional experiences through the images they record. The thought behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is representative of almost all good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I made an effort to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Elkton logo but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Elkton logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my customer, while he liked the concept, didn’t care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I encourage them to share it with colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced opinions on the worthiness of a design concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world given that the people that tend to hire an expert to design their logo design realize how crucial a logo is for their business so they are much more invested in the end result. Every logo project has it’s portion of difficulties, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Elkton book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most essential part of a published book given that it is ordinarily the very first thing a person sees in the book store. Regarding a publisher, it’s the opportunity they will likely ever have to promote their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many occurrences 1 of the traits consumers usually tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of flight and it was certainly a victory.

 Elkton logo layout utilized for advertising and a label style for Vintage Instance features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be much older cases. For this business logo concept I attempted to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for every thing from a web site to a label on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Elkton, style include an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo projects due to the fact that it seems that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the exact same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental business logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo features 4 characters startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself will never have the likelihood to be comprehended.

Logo design developed for a hair layout workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which carried a spirit of ease and class for their new hair studio. I created a design that did not go the obvious route of making just a stylized orchid but rather crafted a logo which implied a flower in the formation of a swirl integrated into the letter O in the title and by putting attention on the concept with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is generally the wrong direction and in this case, the design ended up not being about the flower but instead laid the emphasis on the feeling that they wanted to transmit to their clients.

Arabian equine logo style developed for a horse cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct company logo design tailored to illustrate the unique physical traits of the Arabian breed of equines. With a different head shape and very high tail carriage, the Arabian is one of the most easily recognizable horse breeds in the entire world.

Las Cafe logo layout a little dining establishment, style contains a modified script font which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, style consists of a changed manuscript font which hovers over a team of ornate lines and dots.

Logo layout for a software developer the design functions and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in many cases the meaning supporting a logo is equally as important as how it serves the organization it stands for.

Progress logo design developed for a Elkton indoor developer, design feature a series of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Elkton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, collaborates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, site evaluations, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have actually been customized to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Elkton logo design assignment was completed for a leadership guide that aids business professionals to develop into more effective at managing people, expectations, and profitability.

A logo style including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was primed for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a location to market their pre-owned equipment to other sports enthusiasts. I tailored their Elkton logo dsign with an image which captures the interest of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually produced for an Elkton regional farm it was actually developed for an investments broker, and this particular business logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make an identity that projects trust, success, and affluence.
Logo developed for making use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to design a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.