Acute Care 360 ImageCo, Ellicott City, Maryland, MD,

ImageCo, Ellicott City, Maryland, MD,

Evolv Design logo designed by ImageCo, Ellicott City, Maryland, MD,

Red Panda Publishers logo designed by ImageCo, Ellicott City, Maryland, MD,

Ellicott City, Maryland, MD,

ImageCo, Ellicott City, Maryland, MD,
ImageCo, Ellicott City, Maryland, MD,

Mid Valley Pathology logo designed by ImageCo, Ellicott City, Maryland, MD,

FSA OK logo designed by ImageCo, Ellicott City, Maryland, MD,

Emerald Heights logo designed by ImageCo, Ellicott City, Maryland, MD,

Club Sapphire logo designed by ImageCo, Ellicott City, Maryland, MD,

Downtown Dogs logo designed by ImageCo, Ellicott City, Maryland, MD,

School board logo designed by ImageCo, Ellicott City, Maryland, MD,

Ferry Street Coffee Company logo designed by ImageCo, Ellicott City, Maryland, MD,

Stoney Forensic logo designed by ImageCo, Ellicott City, Maryland, MD,

Smart kernels logo designed by ImageCo, Ellicott City, Maryland, MD,

TIPS FOR FINDING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design firm presents a money back guarantee try to keep in mind that they simply cannot refund the time you commit which is much more precious than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a design agency can only be determined by the quality of their design work, if the work in their portfolio does not contain real life samples chances are they won’t be able to deliver a premium logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s purpose is to reflect your unique vision for your organization. If a designer is not focused on actualizing your vision, the thing they are really focused on is how soon they will get paid.

Ellicott City LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs develop notable brands. We’ve undertaken brand design work for ranchers, colleges, heart surgeons, wedding singers, cafes, retailers, and practically every other kind of business concern you can imagine. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every branding project as though it will be utilized as an electrical sign. Because of our sign first approach our identity designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first approach guarantees that our logos are just as successful whether they are used in TV commercials or website headers, they are consistently identifiable, understood, and always remembered regardless of scale or use.

American Made ★ Design

Something that really sets ImageCo apart from many of the design agencies that you may have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to do, we do ourselves. Regardless of the type of project we take on, brand identity design, web page, trade show exhibition, or commercial sign, we do not, and never will farm-out our customer’s projects to companies based outside the United States. When you phone us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the cost of your project and dictates the conditions of how you and I conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

Nearly every new Ellicott City organization knows they require a logo, however few start-ups thoroughly comprehend the key role their company logo can play in their financial success, or why one logo performs more effectively than another. A logo design has an instant and long-term impact on the viability of a company, select the right one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help Ellicott City businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t need deliberation, they can be comprehended in merely a glance.
  2. Scalability: from label to retail signs a scalable business logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they brand.
  5. Relevance: a company logo should be lasting and will feel equally relevant today, tomorrow, and thirty years from today.

understand your brand

Brand – It’s both a verb and also a noun, it’s an identifying mark and the process of denoting something so that it could be distinguished, its genesis comes from the brand branded onto animals. Today a brand signifies pretty much anything with an intention, whether it be profit or politics, a brand is an innate aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are both from the very same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target market, it’s objective is to create a mental image that the audience will relate to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When somebody says the names Lamborghini or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes individuals want those brands. Brand image is why people get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you look back at the beginning of many branding agencies you’ll discover that they are often re-branded advertising companies. When a person says they are in advertising and marketing most individuals will likely have an idea about what they do. But when a person says “I’m in branding”… it just seems more impressive, possibly it’s since most individuals don’t know what it indicates to be in branding so it comes off as more mysterious and maybe even sexy.

Brand Identity – Is a comprehensive term that explains the visual components of a product or company that influence view points. This mainly consists of the name, the logo design, the packaging, the colors utilized however can likewise include audio, lighting, texture, signage, really anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a kind of visual design that helps shape the perception of a firm, a product or a company. Brand identity designers create logo designs, signage designs, product packaging, as well as collateral products such as business cards, stationery, and also pamphlets. Some visual designers also develop websites and also user interfaces. The crucial function of a brand identity designer is to develop the visual cues and a psychological tone with the goal of affecting activities, results as well as understandings.

Featured signs/logos

Retro logo design of a bicycle developed for a Ellicott City coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an old part of the community and really wanted to project a nostalgic tone without coming across as stodgy or low energy. I achieved each of the jobs by developing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscope slide as well as germs created for Ellicott City clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and consequences of diseases, mainly the branch of medicine which works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I try not to be overly literal with a design and to a degree, this design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and even more unforgettable.

logo design with a leaping green frog made for a family members enjoyable facility in Ellicott City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to include a few springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a hill, a route, a stream, as well as a tree - created for Ellicott City travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot places or things but instead reveal emotional journeys through the photos they capture. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I attempted to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Ellicott City logo design but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Ellicott City logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my client, while he loved the concept, didn’t care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular variety of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with colleagues and family members as well as with folks that they don’t actually know so as to get unbiased judgements on the merit of a concept. Fortunately, he shared it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a strange creature in the design world because the people that tend to hire an expert to create their logo design recognize how essential a logo design is for their business so they are much more invested in the final result. Every logo job possesses it’s portion of difficulties, but the largest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Ellicott City publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it really is the most crucial part of a published book given that it is often the first thing a person sees in the bookstore. With regard to a publishing company, it’s the most ideal opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many occurrences 1 of the aspects consumers tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of flight and it was certainly a winner.

 Ellicott City logo style utilized for advertising and marketing and also a tag design for Vintage Instance includes an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that looked to be antique cases. For this brand concept I sought to come up with a logo that had a fluid retro feel to it and could be used for every thing from a web site to an insignia on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Ellicott City, layout include an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo jobs due to the fact that it seems that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business advertising, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo includes 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe how individuals should think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the opportunity to be understood.

Logo style created for a Ellicott City hair layout studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which related an atmosphere of relaxation and connection for their new hair salon. I came up with a design which didn’t go the obvious path of making just a stylized orchid but instead delivered a business logo that implied a flower in the formation of a swirl blended into the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is more often than not the wrong route and in this case, the design ended up not being about the flower but instead placed the importance on the perception that they really wanted to transmit to their patrons.

Arabian horse logo design developed for a steed cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique logotype design fashioned to illustrate the unique physical traits of the Arabian type of horses. With a different head form and higher tail carriage, the Arabian is one of the most easily identifiable equine types in the whole world.

Las Cafe, A Ellicott City restaurant logo style a tiny dining establishment, style contains a changed script typeface which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, style includes a modified script font which floats above a group of elaborate lines and also dots.

Logo layout for a software application designer the layout functions and also iconic Ellicott City aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in many cases the symbolism behind a logo design is equally as important as how it brands the company it stands for.

Progress logo layout created for a Ellicott Cityinterior designer, design function a collection of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ellicott City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, location evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions in Ellicott City, the characters for letter V as well as A in middle of the word progressed have been customized to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Ellicott City logo design project was done for a leadership expert that helps business leaders to develop into more efficient at managing people, expectations, and profitability.

A Ellicott City business logo style featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to market their previously owned goods to other sports enthusiasts.

I designed their Ellicott City logo design using a graphic which seizes the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this Ellicott City company logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually created for an Ellicott City regional farm it was in reality devised for a products broker, and this business logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a graphic that projected assurance, success, and luxury.

 Ellicott City Logo design for a not-for-profit, Turning Point Solutions - the logo style function for outwardly encountering arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where the target is. Thankfully, in this instance, I hit a bullseye with the very first shot.

Logo design made for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a renowned Ellicott City sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to create a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Ellicott City, Maryland, MD,
Logo designed by ImageCo, Ellicott City, Maryland, MD,
Logo designed by ImageCo, Ellicott City, Maryland, MD,
Logo designed by ImageCo, Ellicott City, Maryland, MD,
Electrical sign design for Ellicott City restaurnat designed by Ellicott City Sign Shop
Ellicott City logo design and brand identity design for Ellicott City companies
Logo designed by ImageCo, Ellicott City, Maryland, MD,
Logo designed by ImageCo, Ellicott City, Maryland, MD,
Logo designed by ImageCo, Ellicott City, Maryland, MD,
Logo designed by ImageCo, Ellicott City, Maryland, MD,
Logo designed by ImageCo, Ellicott City, Maryland, MD,

Logo designed by ImageCo, Ellicott City, Maryland, MD,

Logo designed by ImageCo, Ellicott City, Maryland, MD,

Logo designed by ImageCo, Ellicott City, Maryland, MD,

Logo designed by ImageCo, Ellicott City, Maryland, MD,

Logo designed by ImageCo, Ellicott City, Maryland, MD,
Logo designed by ImageCo, Ellicott City, Maryland, MD,
Logo designed by ImageCo, Ellicott City, Maryland, MD,
Logo designed by ImageCo, Ellicott City, Maryland, MD,
Logo designed by ImageCo, Ellicott City, Maryland, MD,
Logo designed by ImageCo, Ellicott City, Maryland, MD,
Logo designed by ImageCo, Ellicott City, Maryland, MD,
Logo designed by ImageCo, Ellicott City, Maryland, MD,
Logo designed by ImageCo, Ellicott City, Maryland, MD,
Logo designed by ImageCo, Ellicott City, Maryland, MD,