Ferndale Logo Design

Every new Ferndale business knows they are in need of a logo, however few entrepreneurs thoroughly comprehend the vital role their company logo can make in their success, or exactly why one business logo works better than another. A business logo has an instant and long term influence on the success of a business, go with the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the life span of an organization. The logos included in the ImageCo portfolio help Ferndale companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and just as emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a business logo must be enduring and should feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bike created for a Ferndale coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening in an older section of town and wanted to visualize a nostalgic tone without coming across as uninteresting or low energy. I fulfilled each of the tasks by creating a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscope slide and also germs created for Ferndale clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and effects of diseases, especially the branch of healthcare that deals with the clinical examination of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be overly literal with a concept and to a degree, this specific design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and even more memorable.

logo design with a jumping environment-friendly frog created for a household fun facility in Ferndale.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, and also a tree - made for Ferndale travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture places or things but instead reveal emotional experiences through the pictures they record. The thought behind this logo design was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with just words. I tried to do something the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Ferndale logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Ferndale logo design with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly enjoy and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and colleagues and family as well as with folks that they don’t even know so as to get unbiased opinions on the value of a design. Fortunately, he talked about it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world given that the people that tend to hire an expert to design their logo design comprehend how important a logo is for their organization so they are much more vested in the end result. Every logo design project has it’s portion of hurdles, however the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Ferndale book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most vital part of a published book considering that it is usually the primary thing a person views in the book store. Regarding a publishing company, it’s the absolute best opportunity that they will ever get to publicize their label and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many cases one of the things individuals often tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of air travel and it was definitely a success.

 Ferndale logo style used for marketing as well as a label layout for Vintage Instance features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that seemed to be older cases. For this custom logo design I sought to come up with a logo that had a fluid nostalgic feel to it and could easily be used for every thing from a website to an insignia on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Ferndale, style consist of an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo design projects considering that it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the very same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design includes 4 personalities surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe exactly how people ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself won’t have the opportunity to be understood.

Logo style developed for a hair style studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which communicated a feeling of peace and connection for their new hair salon. I created a design which did not go the obvious path of designing simply a stylized orchid but rather crafted a company logo that suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by placing attention on the logo design using the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is more often than not the incorrect course and in this case, the design ended up not being about the orchid but instead laid the importance on the feeling that they really wanted to forecast to their customers.

Arabian horse logo layout created for a steed ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind organization logo design customized to epitomize the unique physical traits of the Arabian pedigree of equines. By having an unique head shape and higher tail posture, the Arabian is one of the most easily recognizable horse lineages in the whole world.

Las Cafe logo layout a small dining establishment, design contains a changed manuscript font which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, design includes a customized script font which hovers over a team of luxuriant lines as well as dots.

Logo layout for a software application developer the style attributes and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the substance supporting a logo is just as important as how it brands the enterprise it stands for.

Evolve logo layout created for a Ferndale interior developer, layout attribute a series of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ferndale interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site inspections, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in middle of the word progressed have actually been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Ferndale logo design job was performed for a management expert that aids business professionals to develop into more efficient at overseeing people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a place to sell off their pre-owned items to other sports enthusiasts. I tailored their Ferndale logo design dsign utilizing an illustration that captures the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually produced for an Ferndale regional farm it was in reality devised for a commodities broker, and this creative logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create a graphic that projects confidence, financial success, and wealth.
Logo design developed for making use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the proprietor to produce a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.