Frederick Logo Design

Every new Frederick organization knows they need a logo, however few entrepreneurs thoroughly recognize the pivotal role their logo will make in their becoming successful, or precisely why one logo design works more effectively than another. A logo has an instant and long-term influence on the prosperity of a business, go with the correct one and it can make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Frederick businesses prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo should be enduring and will feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bicycle developed for a Frederick coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an old part of the community and wished to project an old-fashioned feel without coming across as stodgy or low energy. I accomplished the two tasks by designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and also germs designed for Frederick clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and outcomes of diseases, mainly the field of medicine which deals with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and much more meaningful.

logo layout with a leaping green frog made for a family fun center in Frederick.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, as well as a tree - designed for Frederick travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot locations or things but instead reveal emotional journeys through the pictures they record. The thought behind this logo concept was to use negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I tried to do something the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Frederick logo but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Frederick logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and colleagues and family as well as with folks that they don’t even know so as to get objective judgements on the merit of a concept. Fortunately, he talked about it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world because the people that have a tendency to hire an expert to create their logo comprehend how important a logo is for their organization so they are much more invested in the final result. Every logo design project possesses it’s portion of hurdles, however the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Frederick publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it is the most essential part of a printed book because it is ordinarily the primary thing a person views in the book shop. With respect to a publishing company, it’s the best opportunity that they will ever get to promote their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many occurrences one of the items consumers often tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was undoubtedly a victory.

 Frederick logo style utilized for advertising and also a tag style for Vintage Instance includes an old typeface design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which seemed to be older cases. For this logo concept I sought to come up with a logo that provided a fluid nostalgic feel to it and could be used for anything from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo created for an orthodontist in Frederick, layout consist of an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design jobs because it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the same way dental offices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo style produced for a hair style studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which carried a spirit of simplicity and connection for their new hair studio. I came up with a design that didn’t go the obvious path of making simply a stylized orchid but alternatively designed a business logo which suggested a flower in the formation of a swirl blended in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo design is in most cases the incorrect route and in this case, the design ended up not being about the flower but instead put the main focus on the feeling that they really wanted to forecast to their patrons.

Arabian steed logo layout created for a horse cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique custom logo design styled to exemplify the unique physical traits of the Arabian type of equines. With a distinctive head shape and higher tail posture, the Arabian is one of the very most easily recognizable equine breeds in the world.

Las Cafe logo design a tiny restaurant, design includes a customized script typeface which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout contains a customized manuscript typeface which floats over a group of luxuriant lines and dots.

Logo layout for a software application designer the design features as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in many cases the symbolism supporting a logo is equally as important as how it serves the company it stands for.

Evolve logo design created for a Frederick interior developer, style feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Frederick interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, site inspections, programming, research, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in middle of words progressed have actually been modified to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Frederick logo design project was carried out for a leadership advisor that helps business leaders to develop into more efficient at handling people, expectations, and profitability.

A logo design including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly knew the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their used goods to other sports enthusiasts. I designed their Frederick logo dsign along with an image that garners the interest of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really produced for an Frederick area farm it was in reality created for a products broker, and this brand was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a brand mark that projects confidence, financial success, and opulence.
Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to create a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.