Frederick, Maryland Logo Design

Each and every new Frederick business knows they need a logo, yet few entrepreneurs entirely are aware of the pivotal role their logo design will perform in their financial success, or the reason that one logo functions far better than another. A logo design has a critical and long-term effect on the growth of a business, go with the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life of a company.

The logos presented in the ImageCo portfolio help Frederick, Maryland businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be understood in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle created for a Frederick, Maryland coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an older part of the city and wished to project a nostalgic tone without appearing as stodgy or low energy. I fulfilled the two tasks by means of creating a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and bacteria designed for Frederick, Maryland medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and outcomes of diseases, mainly the branch of healthcare which deals with the laboratory examination of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and much more unforgettable.

logo layout with a leaping green frog made for a household enjoyable center in Frederick, Maryland.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - made for Frederick, Maryland travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot locations or things but rather reveal emotional experiences through the photos they capture. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon first glance, which I think is representative of most good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I attempted to do something similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Frederick logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Frederick logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, even though he loved the concept, really did not care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this particular type of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get objective point of views on the benefit of a concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange animal in the design world because the people that have a tendency to hire an expert to design their logo design understand how essential a logo design is for their company so they are much more vested in the final result. Every logo design project has it’s allotment of hurdles, however the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Frederick, Maryland publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it is the most important part of a printed book because it is often the initial thing a person sees in the bookstore. For a publisher, it’s the absolute best opportunity they will ever get to spotlight their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases one of the traits individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service located in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was certainly a victory.

 Frederick logo design made use of for marketing and also a label layout for Vintage Case features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that looked to be older cases. For this business logo concept I tried to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for anything from a web site to an insignia on brand new cases that looked like they were from a different point in time.

Logo created for an orthodontist in Frederick, Maryland, style include an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design projects because it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the very same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo features 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how people ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo style developed for a hair style workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that projected a feeling of tranquility and connection for their new hair salon. I created a concept that didn’t go the obvious course of designing merely a stylized orchid but rather created a company logo that suggested an orchid in the pattern of a swirl featured into the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a business logo is in most cases the wrong course and in this case, the design ended up not being about the flower but instead laid the main focus on the emotion that they really wanted to transmit to their patrons.

Arabian horse logo layout produced for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique logo concept tailored to epitomize the unique physical traits of the Arabian pedigree of horses. With an unique head shape and high tail carriage, the Arabian is one of the very most easily recognizable equine breeds in the whole world.

Las Cafe logo style a small restaurant, design includes a changed script typeface which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, layout consists of a customized manuscript font style which floats above a group of luxuriant lines and also dots.

Logo design for a software program developer the design functions as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in many cases the significance supporting a logo is just as important as how it brands the enterprise it represents.

Progress logo layout developed for a Frederick, Maryland indoor developer, design attribute a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Frederick, Maryland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, area planning, location inspections, programming, investigation, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in middle of the word advanced have been changed to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Frederick, Maryland logo design job was completed for a leadership expert that aids business professionals to develop into more efficient at overseeing people, expectations, and profitability.
A logo design featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell off their secondhand goods to other sports enthusiasts. I designed their Frederick logo design dsign utilizing a graphic that seizes the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an Frederick, Maryland regional farm it was in reality devised for a products broker, and this creative logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create a image that projects self-assurance, success, and luxury.

 Frederick Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for outwardly facing arrowhead and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this case, I nailed a bullseye with the very first go.

Logo developed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the business owner to develop a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.