Greenbelt Logo Design

Virtually every new Greenbelt venture knows they are in need of a logo, but few entrepreneurs thoroughly understand the key role their logo design can take in their financial success, or why one business logo works more effectively than another. A logo design has a critical and long term effect on the growth of a business, select the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help Greenbelt businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo needs to be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bicycle produced for a Greenbelt coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening up in an older part of the community and wanted to cast a nostalgic feel without appearing as boring or low energy. I fulfilled the two jobs via creating a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide as well as bacteria designed for Greenbelt clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and outcomes of diseases, mainly the field of medicine which works with the clinical examination of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and more memorable.

logo design with a jumping green frog developed for a family enjoyable center in Greenbelt.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, as well as a tree - created for Greenbelt travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field because travel photographers tend not to capture locations or things but rather reveal emotional journeys through the pictures they capture. The idea behind this logo composition was to use negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I attempted to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Greenbelt logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Greenbelt logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family members as well as with other people that they don’t even know so as to get honest opinions on the value of a design. Fortunately, he talked about it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that tend to hire a professional to design their logo understand how essential a logo design is for their organization so they are much more vested in the outcome. Every logo design project has it’s portion of challenges, however the largest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Greenbelt publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it really is the most vital part of a published book given that it is usually the first thing a person sees in the bookstore. For a publishing company, it’s the absolute best opportunity that they will ever get to promote their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances 1 of the aspects people tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline based in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of airline flight and it was surely a winner.

 Greenbelt logo layout used for marketing and a label design for Vintage Instance includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be vintage cases. For this brand concept I tried to come up with a logo that had a fluid retro feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in Greenbelt, design consist of an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design jobs because it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their advertising in the very same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo design includes 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain how people ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself won’t have the chance to be comprehended.

Logo design produced for a hair design workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which conveyed a spirit of peace and elegance for their new hair salon. I came up with a concept that didn’t go the obvious path of designing merely a stylized orchid but rather designed a logo which implied a flower in the formation of a swirl incorporated in to the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a company logo is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the importance on the perception that they wanted to transmit to their customers.

Arabian horse logo design created for a steed cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original logo design tailored to symbolize the unique physical traits of the Arabian breed of horses. With a different head shape and high tail posture, the Arabian is one of the very most easily recognizable horse types in the whole world.

Las Cafe logo layout a small dining establishment, design contains a customized manuscript typeface which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style consists of a changed script typeface which hovers above a group of luxuriant lines as well as dots.

Logo design for a software designer the design attributes and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the meaning supporting a logo design is equally as important as how it brands the organization it stands for.

Advance logo style created for a Greenbelt interior developer, style function a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Greenbelt interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, collaborates, and manages such projects. Interior design is a diverse profession that includes conceptual development, space planning, site examinations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have actually been changed to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Greenbelt logo design project was undertaken for a management coach that enables business leaders to develop into more efficient at handling people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell their pre-owned items to other sports enthusiasts. I created their Greenbelt business logo dsign along with an illustration that garners the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually created for an Greenbelt regional farm it was in reality devised for a products broker, and this business logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate a graphic that projected confidence, financial success, and opulence.
Logo made for using a sign for the restaurant (Brewgrrs), it is a luxuriant script typeface that is similar to a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to develop a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.