Ilchester Logo Design

Virtually every new Ilchester company realizes that they are in need of a logo, but few new business owners thoroughly understand the essential role their company logo will perform in their financial success, or the reason that one logo performs better than another. A company logo has an immediate and lasting effect on the growth of a business, pick the right one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the life span of an organization. The logos included in the ImageCo portfolio help Ilchester businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be realized in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be enduring and should feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bicycle created for a Ilchester coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening up in an older part of the area and really wanted to project an old-fashioned atmosphere without appearing as monotonous or low energy. I fulfilled each of the jobs by creating a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscope slide and also bacteria designed for Ilchester medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and outcomes of diseases, especially the field of medicine which deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and more meaningful.

logo design with a leaping green frog made for a household enjoyable center in Ilchester.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and a tree - developed for Ilchester travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture locations or things but instead communicate emotional experiences through the pictures they capture. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of most professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I attempted to do something comparable to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Ilchester logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Ilchester logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and colleagues and family members as well as with people that they don’t actually know so as to get impartial viewpoints on the worthiness of a design concept. Fortunately, he shared it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird animal in the design world given that the people that have a tendency to hire an expert to design their business logo comprehend how crucial a logo is for their company so they are much more vested in the final result. Every logo job possesses it’s share of obstacles, however the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Ilchester publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most important part of a printed book due to the fact that it is ordinarily the primary thing a person sees in the book shop. Regarding a publishing company, it’s the most ideal opportunity that they will likely ever have to publicize their product and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many instances one of the traits folks often tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was certainly a success.

 Ilchester logo style utilized for advertising and a label design for Vintage Situation includes an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be vintage cases. For this brand concept I strove to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Ilchester, design consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo design projects considering that it seems that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design includes 4 personalities surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how individuals should think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo layout produced for a hair design studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which projected a feeling of tranquility and elegance for their new hair salon. I created a design which didn’t go the obvious course of making merely a stylized orchid but alternatively delivered a business logo that implied an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting emphasis on the concept along with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo is frequently the wrong route and in this case, the design ended up not being about the orchid but instead placed the focus on the perception that they wanted to forecast to their customers.

Arabian steed logo design created for an equine ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo design styled to manifest the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and high tail posture, the Arabian is one of the very most easily identifiable horse breeds in the entire world.

Las Cafe logo layout a tiny restaurant, design includes a changed script font style which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout consists of a modified script font style which hovers above a team of ornate lines and dots.

Logo design for a software application programmer the style features and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in quite a few cases the significance behind a company logo is just as important as how it brands the business it stands for.

Advance logo style produced for a Ilchester interior developer, layout attribute a collection of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ilchester interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, collaborates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have actually been customized to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Ilchester logo design project was performed for a leadership consultant that assists business leaders to develop into more efficient at managing people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a place to sell their secondhand items to other sports enthusiasts. I tailored their Ilchester logo dsign with an illustration that seizes the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really created for an Ilchester regional farm it was really developed for an investments broker, and this creative logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a brand mark that projects esteem, success, and affluence.
Logo made for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the business owner to develop a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.