Lutherville-Timonium Logo Design

Virtually every new Lutherville-Timonium venture realizes that they are in need of a logo, yet few new business owners entirely realize the pivotal role their logo design can perform in their becoming successful, or the reason that one logo performs far better than another. A logo has a critical and sustaining impact on the growth of a company, go with the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Lutherville-Timonium businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo design must be ageless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bike produced for a Lutherville-Timonium coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening up in an older part of the community and wished to project a vintage feel without appearing as boring or low energy. I fulfilled the two tasks by means of creating a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscope slide as well as bacteria created for Lutherville-Timonium medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and consequences of diseases, mainly the field of medicine that deals with the laboratory evaluation of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and a lot more unforgettable.

logo design with a jumping green frog created for a family members enjoyable center in Lutherville-Timonium.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, and also a tree - created for Lutherville-Timonium travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather convey emotional experiences by means of the pictures they record. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon first view, which I think is representative of the majority of good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I attempted to do something much the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Lutherville-Timonium logo design but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Lutherville-Timonium logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I genuinely relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this particular kind of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and family as well as with people that they don’t actually know so as to get neutral viewpoints on the merit of a design. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world given that the people that tend to hire a professional to design their logo realize how essential a logo design is for their business so they are way more invested in the final result. Every logo project has it’s share of obstacles, however the largest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Lutherville-Timonium book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it is the most vital part of a printed book given that it is usually the primary thing a person views in the bookstore. Concerning a publishing company, it’s the best opportunity they will ever get to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many instances one of the things people often tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of flight and it was certainly a success.

 Lutherville-Timonium logo design used for advertising as well as a label layout for Vintage Case includes an antiquated font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be vintage cases. For this business logo design I attempted to come up with a logo that had a fluid vintage feel to it and could be used for every thing from a web page to an insignia on brand new cases that looked like they were from another era.

Logo produced for an orthodontist in Lutherville-Timonium, style include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo projects because it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the very same way dentists do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo design includes 4 characters surprised in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how people ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be comprehended.

Logo layout created for a hair style workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that projected a spirit of ease and class for their new hair salon. I came up with a concept that did not go the obvious direction of designing merely a stylized orchid but instead created a business logo that suggested an orchid in the pattern of a swirl integrated in to the letter O in the title and by placing attention on the logo design with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a company logo is frequently the incorrect direction and in this case, the design ended up not being about the orchid but instead put the emphasis on the perception that they really wanted to project to their patrons.

Arabian equine logo style created for an equine ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original logo design fashioned to symbolize the unique physical traits of the Arabian kind of horses. By having an unique head form and high tail posture, the Arabian is one of the very most quite easily identifiable horse breeds in the entire world.

Las Cafe logo layout a little restaurant, style includes a changed manuscript font which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, design contains a changed script font which hovers above a team of ornate lines as well as dots.

Logo layout for a software application developer the layout attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in many cases the symbolism supporting a business logo is equally as important as how it serves the company it stands for.

Develop logo style developed for a Lutherville-Timonium indoor developer, layout function a series of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lutherville-Timonium interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, collaborates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, site assessments, programming, research, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have actually been customized to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lutherville-Timonium logo design project was performed for a leadership coach that assists business professionals to develop into more successful at managing people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a location to sell off their secondhand items to other sports enthusiasts. I created their Lutherville-Timonium logo design dsign utilizing a graphic that pulls in the interest of vehicles and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually composed for an Lutherville-Timonium area farm it was actually designed for a products broker, and this particular logo design was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a graphic that projects self-confidence, financial success, and luxury.
Logo created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to create a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.