Middle River Logo Design

Every new Middle River venture understands that they need a logo, however few new business owners entirely realize the key role their organization logo can make in their success, or precisely why one logo design performs more effectively than another. A business logo has a critical and long-term influence on the prosperity of a company, go with the right one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Middle River businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t require consideration, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a company logo must be lasting and will feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bike developed for a Middle River coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening up in an old section of the city and wished to visualize a retro tone without appearing as monotonous or low energy. I accomplished both tasks by designing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide as well as germs created for Middle River medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and effects of diseases, mainly the branch of healthcare which deals with the laboratory assessment of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and much more unforgettable.

logo style with a leaping green frog developed for a family members fun facility in Middle River.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to include a few springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, as well as a tree - made for Middle River travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche profession because travel photographers don’t capture places or things but instead communicate emotional journeys by means of the photos they capture. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I made an effort to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Middle River logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Middle River logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this particular type of sea bird.

When I turn a design over to a customer I urge them to share it with friends and colleagues and family as well as with folks that they don’t even know so as to get honest opinions on the value of a design concept. Fortunately, he shared it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to create their business logo realize how important a logo design is for their organization so they are much more invested in the outcome. Every logo design job possesses it’s portion of obstacles, however the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Middle River publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it is the most necessary part of a published book due to the fact that it is often the very first thing a person views in the bookstore. Regarding a publisher, it’s the absolute best opportunity that they will ever have to promote their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many occurrences one of the items folks usually tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline based in LA and although I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of airline flight and it was undoubtedly a winner.

 Middle River logo design used for advertising as well as a label style for Vintage Instance features an old font style design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that seemed to be vintage cases. For this brand design I attempted to come up with a logo that offered a fluid old style feel to it and could easily be used for anything from a website to a label on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in Middle River, layout include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo projects due to the fact that it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the exact same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design features 4 personalities surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain how people ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo layout produced for a hair style studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which projected a sense of tranquility and class for their new hair studio. I created a concept which didn’t go the obvious route of crafting just a stylized orchid but instead created a logo that implied an orchid in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is frequently the incorrect course and in this case, the design ended up not being about the orchid but alternately laid the main focus on the feeling that they really wanted to project to their clients.

Arabian equine logo style produced for a steed cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original logotype concept tailored to manifest the unique physical traits of the Arabian kind of equines. By having a distinctive head form and high tail posture, the Arabian is one of the most easily identifiable equine types in the entire world.

Las Coffee shop logo design a tiny dining establishment, design contains a customized manuscript font which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, style consists of a modified script typeface which hovers above a group of elaborate lines and dots.

Logo style for a software application designer the style functions and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in quite a few cases the significance behind a company logo is equally as important as how it brands the organization it represents.

Advance logo style produced for a Middle River interior designer, layout attribute a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Middle River interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, coordinates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, location evaluations, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in center of the word progressed have actually been changed to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Middle River logo design job was completed for a management guide that helps business leaders to develop into more efficient at handling people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was ready for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to sell off their used products to other sports enthusiasts. I created their Middle River logo dsign along with a graphic that seizes the interest of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually created for an Middle River area farm it was really devised for a commodities broker, and this particular logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce a graphic that projected esteem, financial success, and prosperity.
Logo developed for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the business owner to design a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very easy to read from over a block away.