Acute Care 360 ImageCo, North Potomac, Maryland, MD,

ImageCo, North Potomac, Maryland, MD,

Evolv Design logo designed by ImageCo, North Potomac, Maryland, MD,

Red Panda Publishers logo designed by ImageCo, North Potomac, Maryland, MD,

North Potomac, Maryland, MD,

ImageCo, North Potomac, Maryland, MD,
ImageCo, North Potomac, Maryland, MD,

Mid Valley Pathology logo designed by ImageCo, North Potomac, Maryland, MD,

FSA OK logo designed by ImageCo, North Potomac, Maryland, MD,

Emerald Heights logo designed by ImageCo, North Potomac, Maryland, MD,

Club Sapphire logo designed by ImageCo, North Potomac, Maryland, MD,

Downtown Dogs logo designed by ImageCo, North Potomac, Maryland, MD,

School board logo designed by ImageCo, North Potomac, Maryland, MD,

Ferry Street Coffee Company logo designed by ImageCo, North Potomac, Maryland, MD,

Stoney Forensic logo designed by ImageCo, North Potomac, Maryland, MD,

Smart kernels logo designed by ImageCo, North Potomac, Maryland, MD,

STRATEGIES ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to remember that they can not reimburse the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a designer can only be determined from the quality of their design work, if the work in their design portfolio doesn’t contain real life examples chances are they won’t be able to produce a quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s purpose is to echo your personal vision for your company. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how soon they will get paid.

North Potomac LOGO DESIGN​

For over twenty years ImageCo has been helping business owners establish unforgettable brands. We’ve performed brand design work for mechanics, educational institutions, diamond miners, party planners, bistros, retailers, and virtually every other kind of business you can envision. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be employed as an electrical sign. As a result of our sign first method our designs can, and have been used in everything from clothing labels to electrical signs. Our sign first approach guarantees that our logos are just as effective whether they are used in TV commercials or web headers, they are consistently recognizable, comprehended, and remembered no matter of size or function.

American Made ★ Design

Something which really sets ImageCo apart from other design companies that you might possibly have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are contracted to do, we perform in-house. Regardless of the type of project we accept, brand identity design, web site, trade show exhibition, or commercial sign, we do not, and never will farm out our client’s work to agencies based outside the USA. Whenever you contact us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not an agent that increases the cost of your project and imposes the terms of how you and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Virtually every new North Potomac company knows they require a logo, however few start-ups entirely understand the vital role their logo design can play in their becoming successful, or exactly why one logo design functions better than another. A logo has an instant and lasting influence on the growth of a company, select the right one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help North Potomac businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not need consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to store signs a scalable business logo will stay legible and equally emotive at any scale.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they brand.
  5. Relevance: a business logo should be lasting and should feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It is both a verb and a noun, it’s an identifying mark as well as the process of noting something to ensure that it could be identified, its origin originates from the mark burned onto livestock. Nowadays a brand indicates pretty much anything with an objective, regardless if it be earnings or political parties, a brand is an innate aspect of defining the value of something in the customer’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are both from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target market, it’s objective is to produce an image that the audience can identify with.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When a person states the brand names Lamborghini or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and that is what makes people want those brands. Brand image is why people purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the history of a lot of branding companies you’ll find that they are quite often rebranded advertising companies. When a person states they are in marketing many people will likely have an idea about the type of work they do anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a type of visual design which helps shape the image of a business, a product or a company. Brand identity designers create logo designs, signage designs, product packaging, as well as collateral material such as business cards, stationery, and also brochures. Some visual designers also build sites and also user interfaces. The crucial role of a brand identity designer is to create the visual cues as well as an emotional tone with the goal of affecting actions, results as well as understandings.

Featured logos & signs

Retro logo design of a bicycle created for a North Potomac coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening up in an older part of the community and wished to project an old-fashioned tone without appearing as stodgy or low energy. I fulfilled both of these tasks by means of designing a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide as well as bacteria designed for North Potomac clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and effects of diseases, mainly the branch of medicine that deals with the clinical assessment of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and a lot more meaningful.

logo design with a jumping environment-friendly frog developed for a household fun facility in North Potomac.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a trail, a stream, and a tree - designed for North Potomac travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot places or things but instead reveal emotional journeys through the pictures they capture. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon initial view, which I think is representative of most professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I tried to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  North Potomac logo but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 North Potomac logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my client, even though he loved the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and colleagues and family members as well as with folks that they don’t even know so as to get unprejudiced opinions on the worthiness of a design. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world because the people that have a tendency to hire an expert to design their logo understand how essential a logo is for their business so they are way more vested in the end result. Every logo project has it’s allotment of hurdles, however the largest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for North Potomac book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it really is the most crucial part of a published book since it is often the very first thing a person views in the book store. With respect to a publishing company, it’s the best opportunity that they will likely ever get to advertise their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many occurrences one of the items people usually tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of flight and it was definitely a winner.

 North Potomac logo style used for advertising and marketing and a tag layout for Vintage Case includes an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be older cases. For this logo concept I attempted to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo design developed for an orthodontist in North Potomac, layout consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo projects considering that it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the exact same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design includes 4 personalities staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how people should think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the chance to be understood.

Logo style created for a North Potomac hair design studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which projected a spirit of ease and class for their new hair salon. I came up with a concept which did not go the obvious route of designing simply a stylized orchid but alternatively crafted a logo that suggested an orchid in the formation of a swirl incorporated into the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is usually the incorrect path and in this case, the design ended up not being about the flower but instead laid the emphasis on the perception that they wanted to project to their patrons.

Arabian steed logo design created for an equine ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo design customized to symbolize the unique physical traits of the Arabian breed of equines. With an unique head form and high tail posture, the Arabian is one of the very most easily identifiable equine lineages in the world.

Las Cafe, A North Potomac Coffee shop logo design a small dining establishment, style contains a modified manuscript typeface which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, design contains a modified script font style which hovers over a group of ornate lines as well as dots.

Logo style for a software application developer the style functions and also famous North Potomac component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in quite a few cases the substance supporting a business logo is equally as important as how it serves the company it represents.

Evolve logo layout developed for a North Potomacindoor developer, style function a collection of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Potomac interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, location examinations, programming, study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions in North Potomac, the personalities for letter V as well as A in middle of the word advanced have been customized to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular North Potomac logo design project was undertaken for a management specialist that helps business leaders to become more successful at supervising people, expectations, and profitability.

A North Potomac business logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to sell their used goods to other sports enthusiasts.

I designed their North Potomac business logo design utilizing a graphic which pulls in the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this North Potomac company logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually created for an North Potomac regional farm it was in reality developed for an investments broker, and this particular trademark was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop an identity that projects esteem, effectiveness, and wealth.

 North Potomac Logo design for a nonprofit, Turning Point Solutions - the logo style function for outwardly facing arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where the target is. Fortunately, in this particular case, I struck a bullseye with the 1st go.

Logo made for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a famous North Potomac sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the owner to produce a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, North Potomac, Maryland, MD,
Logo designed by ImageCo, North Potomac, Maryland, MD,
Logo designed by ImageCo, North Potomac, Maryland, MD,
Logo designed by ImageCo, North Potomac, Maryland, MD,
Electrical sign design for North Potomac restaurnat designed by North Potomac Sign Business
North Potomac logo design and brand identity design for North Potomac companies
Logo designed by ImageCo, North Potomac, Maryland, MD,
Logo designed by ImageCo, North Potomac, Maryland, MD,
Logo designed by ImageCo, North Potomac, Maryland, MD,
Logo designed by ImageCo, North Potomac, Maryland, MD,
Logo designed by ImageCo, North Potomac, Maryland, MD,

Logo designed by ImageCo, North Potomac, Maryland, MD,

Logo designed by ImageCo, North Potomac, Maryland, MD,

Logo designed by ImageCo, North Potomac, Maryland, MD,

Logo designed by ImageCo, North Potomac, Maryland, MD,

Logo designed by ImageCo, North Potomac, Maryland, MD,
Logo designed by ImageCo, North Potomac, Maryland, MD,
Logo designed by ImageCo, North Potomac, Maryland, MD,
Logo designed by ImageCo, North Potomac, Maryland, MD,
Logo designed by ImageCo, North Potomac, Maryland, MD,
Logo designed by ImageCo, North Potomac, Maryland, MD,
Logo designed by ImageCo, North Potomac, Maryland, MD,
Logo designed by ImageCo, North Potomac, Maryland, MD,
Logo designed by ImageCo, North Potomac, Maryland, MD,
Logo designed by ImageCo, North Potomac, Maryland, MD,