Potomac Logo Design

Every new Potomac business realizes that they need a logo, but few entrepreneurs entirely are aware of the pivotal role their logo will take in their financial success, or exactly why one business logo works more effectively than another. A business logo has an instant and long-term influence on the prosperity of a business, pick the correct one and it can make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Potomac businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand consideration, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be ageless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bike developed for a Potomac coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an older part of the town and really wanted to cast a vintage tone without appearing as monotonous or low energy. I accomplished each of the jobs via developing a symbol concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscope slide and also germs designed for Potomac medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and effects of diseases, mainly the branch of healthcare that works with the clinical examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and even more memorable.

logo design with a leaping green frog designed for a family enjoyable center in Potomac.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, and also a tree - created for Potomac travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture places or things but instead communicate emotional journeys through the pictures they record. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of most good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I attempted to do something similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Potomac logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Potomac logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific type of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and family members as well as with other people that they don’t even know so as to get unbiased viewpoints on the merit of a design concept. Fortunately, he discussed it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to create their logo recognize how crucial a logo design is for their company so they are way more invested in the result. Every logo design project has it’s portion of obstacles, but the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Potomac book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it really is the most vital part of a published book considering that it is in most cases the primary thing a person views in the book shop. Concerning a publishing company, it’s the absolute best opportunity they will ever have to advertise their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many occurrences 1 of the traits folks often tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a sense of flight and it was certainly a victory.

 Potomac logo layout utilized for advertising and marketing as well as a label design for Vintage Situation features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be older cases. For this custom logo concept I tried to come up with a logo that had a fluid vintage feel to it and could easily be utilized for anything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo design developed for an orthodontist in Potomac, design consist of an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design jobs considering that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to small business advertising, if dining establishments approached their advertising in the same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo includes 4 characters startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize how people ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself won’t have the likelihood to be understood.

Logo style created for a hair design workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which communicated a sense of tranquility and elegance for their new hair studio. I created a design that did not go the obvious course of crafting just a stylized orchid but alternatively created a logo which implied a flower in the pattern of a swirl integrated into the letter O in the name and by putting attention on the concept using the figure of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is frequently the incorrect route and in this case, the design ended up not being about the flower but instead placed the attention on the emotion that they wanted to transmit to their patrons.

Arabian equine logo style produced for a steed ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logo concept fashioned to illustrate the unique physical traits of the Arabian pedigree of horses. With an unique head form and high tail posture, the Arabian is one of the very most quite easily recognizable horse types in the entire world.

Las Coffee shop logo design a little restaurant, design contains a changed script font style which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout contains a changed manuscript typeface which hovers over a team of elaborate lines and dots.

Logo layout for a software program developer the layout functions and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in many cases the substance supporting a logo is equally as important as how it brands the enterprise it stands for.

Evolve logo design developed for a Potomac interior developer, design attribute a collection of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Potomac interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, location evaluations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have been customized to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Potomac logo design project was completed for a leadership expert that helps business leaders to become more successful at managing people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a spot to sell their previously owned items to other sports enthusiasts. I created their Potomac logo dsign with a graphic which grabs the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really produced for an Potomac regional farm it was really developed for a commodities broker, and this particular creative logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make an identity that projects self-assurance, financial success, and affluence.
Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to design a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.