Acute Care 360 ImageCo, Potomac, Maryland, MD,

ImageCo, Potomac, Maryland, MD,

Evolv Design logo designed by ImageCo, Potomac, Maryland, MD,

Red Panda Publishers logo designed by ImageCo, Potomac, Maryland, MD,

Potomac, Maryland, MD,

ImageCo, Potomac, Maryland, MD,
ImageCo, Potomac, Maryland, MD,

Mid Valley Pathology logo designed by ImageCo, Potomac, Maryland, MD,

FSA OK logo designed by ImageCo, Potomac, Maryland, MD,

Emerald Heights logo designed by ImageCo, Potomac, Maryland, MD,

Club Sapphire logo designed by ImageCo, Potomac, Maryland, MD,

Downtown Dogs logo designed by ImageCo, Potomac, Maryland, MD,

School board logo designed by ImageCo, Potomac, Maryland, MD,

Ferry Street Coffee Company logo designed by ImageCo, Potomac, Maryland, MD,

Stoney Forensic logo designed by ImageCo, Potomac, Maryland, MD,

Smart kernels logo designed by ImageCo, Potomac, Maryland, MD,

POINTERS FOR PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to remember that they can’t refund the time you invest which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design agency can only be determined from the quality of their design work, if the work in their portfolio doesn’t contain real life samples odds are they will never be able to deliver a top quality logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s objective is to echo your personal vision for your business. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how quickly they will get paid.

Potomac LOGO DESIGN​

For over twenty years ImageCo has been helping start ups and entrepreneurs establish unforgettable brands. We’ve performed brand identity design work for mechanics, schools, heart surgeons, party planners, cafes, retail stores, and virtually every other kind of business you can envision. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be utilized as an electrical sign. Because of our sign first method our logo designs can, and have been utilized in everything from clothing labels to billboards. Our sign first technique guarantees that our logo designs are just as reliable whether they are used in television commercials or web applications, they are consistently identifiable, comprehended, and remembered no matter of scale or application.

American Made ★ Design

Something which truly sets ImageCo apart from many of the design companies that you probably have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to perform, we perform ourselves. No matter the kind of design project we accept, logo design, website, trade show exhibit, or retail sign, we do not, and never will farm out our customer’s work to companies located outside the USA. Whenever you phone us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a broker that marks up the price of your design project and dictates the conditions of how my customers and I do business.

ASPECTS OF A GOOD LOGO DESIGN

Every new Potomac entrepreneur understands that they probably need a logo, but few start ups fully grasp the crucial role their logo design will play in their becoming successful, or exactly why one business logo works better than another. A company logo has an immediate and lasting influence on the success of a business, go with the right one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Potomac companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in merely a glance.
  2. Scalability: from business cards to retail signs a scalable logo will stay legible and equally emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they brand.
  5. Relevance: a business logo must be lasting and will feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It is a verb and a noun, it’s an identifying mark and also the act of denoting something so that it could be identified, its foundation originates from the brand burned onto livestock. Today a brand indicates pretty much anything with an intention, whether it be earnings or political parties, a brand is an inherent aspect of specifying the worth of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are all from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest directed at a specific audience, it’s objective is to develop an image that the target market can identify with.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When someone mentions the brand names Porsche or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and brand image is what makes individuals want those brands. Brand image is why people purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you look back at the history of a lot of branding companies you’ll find that they are frequently re-branded marketing and advertising agencies. When a person says they are in advertising and marketing many people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a kind of visual design that helps form the image of a business, a product or an organization. Brand identity designers create logo designs, signage designs, product packaging, and collateral products such as cards, stationery, and also sales brochures. Some visual designers also design web sites as well as software interfaces. The vital role of a brand identity designer is to develop the visual cues and an emotional tone with the goal of affecting activities, outcomes as well as perceptions.

Featured logos & signs

Retro logo design of a bike created for a Potomac coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were launching in an older part of the town and really wanted to visualize a retro tone without coming across as uninteresting or low energy. I accomplished both of these jobs via designing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscopic lense slide as well as germs made for Potomac clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and effects of diseases, mainly the branch of healthcare which deals with the laboratory assessment of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be overly literal with a design and to a point, this design approaches the company it represents rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more focus grabbing and much more unforgettable.

logo style with a jumping environment-friendly frog made for a household fun center in Potomac.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, and also a tree - designed for Potomac travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot places or things but instead project emotional journeys by means of the photos they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of most professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something much the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Potomac logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Potomac logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the client, even though he liked the concept, really did not care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and family as well as with other people that they don’t actually know so as to get impartial viewpoints on the value of a design. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world because the people that tend to hire a professional to design their business logo comprehend how vital a logo is for their business so they are much more invested in the final result. Every logo design project has it’s allotment of challenges, but the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Potomac book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most necessary part of a published book due to the fact that it is in most cases the initial thing a person sees in the book store. With respect to a publishing company, it’s the best opportunity they will ever get to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many occurrences one of the aspects consumers tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline based in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was surely a success.

 Potomac logo layout utilized for advertising and marketing and a tag design for Vintage Instance features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that seemed to be much older cases. For this business logo design I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could be used for anything from a website to an insignia on brand new cases that looked like they were from a different era.

Logo design produced for an orthodontist in Potomac, layout consist of an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo jobs considering that it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo features 4 characters startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself will never have the chance to be understood.

Logo layout developed for a Potomac hair style studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that carried a spirit of contentment and class for their new hair studio. I came up with a design which did not go the obvious path of creating simply a stylized orchid but rather delivered a logo which implied an orchid in the pattern of a swirl integrated into the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a logo design is more often than not the wrong course and in this case, the design ended up not being about the orchid but instead placed the main focus on the perception that they really wanted to transmit to their clients.

Arabian steed logo layout produced for an equine cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand concept fashioned to manifest the unique physical traits of the Arabian breed of horses. With a different head form and very high tail carriage, the Arabian is one of the very most quite easily identifiable equine lineages in the world.

Las Cafe, A Potomac Coffee shop logo style a tiny dining establishment, layout includes a modified manuscript typeface which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style consists of a customized script typeface which floats over a team of elaborate lines and also dots.

Logo design for a software developer the layout attributes and famous Potomac component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in quite a few cases the significance supporting a logo design is just as important as how it brands the company it represents.

Advance logo style produced for a Potomacinterior designer, style attribute a collection of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Potomac interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, coordinates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, site inspections, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in Potomac, the characters for letter V as well as A in center of words advanced have actually been customized to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Potomac logo design project was undertaken for a management specialist that enables business leaders to develop into more successful at managing people, expectations, and productivity.

A Potomac business logo layout including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a location to market their pre-owned equipment to other sports enthusiasts.

I tailored their Potomac logo design using an image that garners the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this Potomac company logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually designed for an Potomac area farm it was really created for a products broker, and this company logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create an identity that projects self-assurance, success, and affluence.

 Potomac Logo design for a nonprofit, Transforming Factor Solutions - the logo design function for ostensibly encountering arrow and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Thankfully, in this particular instance, I hit a bullseye with the first go.

Logo design developed for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font that is evocative a famous Potomac sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to design a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Potomac, Maryland, MD,
Logo designed by ImageCo, Potomac, Maryland, MD,
Logo designed by ImageCo, Potomac, Maryland, MD,
Logo designed by ImageCo, Potomac, Maryland, MD,
Electrical sign design for Potomac restaurnat designed by Potomac Sign Company
Potomac logo design and brand identity design for Potomac retailers
Logo designed by ImageCo, Potomac, Maryland, MD,
Logo designed by ImageCo, Potomac, Maryland, MD,
Logo designed by ImageCo, Potomac, Maryland, MD,
Logo designed by ImageCo, Potomac, Maryland, MD,
Logo designed by ImageCo, Potomac, Maryland, MD,

Logo designed by ImageCo, Potomac, Maryland, MD,

Logo designed by ImageCo, Potomac, Maryland, MD,

Logo designed by ImageCo, Potomac, Maryland, MD,

Logo designed by ImageCo, Potomac, Maryland, MD,

Logo designed by ImageCo, Potomac, Maryland, MD,
Logo designed by ImageCo, Potomac, Maryland, MD,
Logo designed by ImageCo, Potomac, Maryland, MD,
Logo designed by ImageCo, Potomac, Maryland, MD,
Logo designed by ImageCo, Potomac, Maryland, MD,
Logo designed by ImageCo, Potomac, Maryland, MD,
Logo designed by ImageCo, Potomac, Maryland, MD,
Logo designed by ImageCo, Potomac, Maryland, MD,
Logo designed by ImageCo, Potomac, Maryland, MD,
Logo designed by ImageCo, Potomac, Maryland, MD,