Rockville Logo Design

Virtually every new Rockville venture understands that they are in need of a logo, yet few new business owners entirely grasp the crucial role their business logo will make in their becoming successful, or the reason that one logo functions more effectively than another. A logo has an instant and sustaining impact on the financial success of a company, select the correct one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help Rockville businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bicycle created for a Rockville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were launching in an older part of the city and really wanted to project a nostalgic vibe without appearing as uninteresting or low energy. I fulfilled the two jobs via developing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscope slide and bacteria made for Rockville medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and consequences of diseases, especially the field of medicine that deals with the clinical assessment of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this design approaches the company it represents fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and more meaningful.

logo layout with a jumping eco-friendly frog created for a family fun center in Rockville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - created for Rockville traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture places or things but instead communicate emotional experiences through the pictures they record. The thought behind this logo design was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I made an effort to do something similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Rockville logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Rockville logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family members as well as with other people that they don’t actually know so as to get neutral assessments on the worthiness of a concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world because the people that have a tendency to hire a professional to design their logo comprehend how vital a logo is for their company so they are much more vested in the outcome. Every logo design project possesses it’s allotment of difficulties, however the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Rockville publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it really is the most critical part of a printed book since it is often the first thing a person views in the bookstore. With respect to a publisher, it’s the best opportunity they will ever have to spotlight their product and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many cases 1 of the traits individuals usually tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of airline flight and it was surely a success.

 Rockville logo design used for advertising and also a label design for Vintage Instance features an old font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that seemed to be antique cases. For this brand design I tried to come up with a logo that provided a fluid retro feel to it and could be utilized for everything from a web site to a label on brand new cases that looked like they were from another point in time.

Logo design developed for an orthodontist in Rockville, style consist of an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo jobs due to the fact that it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to business advertising, if dining establishments approached their branding in the same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care business logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design features 4 characters staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo layout developed for a hair style workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which projected an atmosphere of contentment and class for their new hair salon. I created a concept that did not go the obvious path of designing simply a stylized orchid but alternatively delivered a logo which suggested an orchid in the pattern of a swirl blended into the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo design is more often than not the wrong course and in this case, the design ended up not being about the orchid but alternately laid the attention on the emotion that they wanted to transmit to their patrons.

Arabian equine logo style developed for a horse cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original creative logo design fashioned to display the unique physical traits of the Arabian pedigree of horses. With a different head form and higher tail posture, the Arabian is one of the very most immediately recognizable equine types in the whole world.

Las Coffee shop logo style a small restaurant, design consists of a customized manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout consists of a modified manuscript typeface which hovers above a team of elaborate lines and dots.

Logo layout for a software program developer the style attributes and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the meaning supporting a business logo is just as important as how it brands the business it stands for.

Develop logo layout created for a Rockville indoor designer, style attribute a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rockville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, collaborates, and manages such projects. Interior design is a diverse profession that includes conceptual development, space planning, location inspections, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have actually been customized to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Rockville logo design job was done for a management specialist that assists business leaders to become more successful at overseeing people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a location to sell their pre-owned equipment to other sports enthusiasts. I designed their Rockville logo design dsign utilizing an image that garners the interest of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an Rockville regional farm it was actually created for a products broker, and this particular brand was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a graphic that projected confidence, effectiveness, and prosperity.
Logo created for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the business owner to create a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.