Saint Charles Logo Design

Nearly every new Saint Charles organization understands that they require a logo, yet few entrepreneurs thoroughly recognize the key role their logo design will take in their success, or why one logo design performs far better than another. A business logo has an instant and long-term influence on the financial success of a company, choose the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help Saint Charles businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be enduring and should feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bicycle created for a Saint Charles coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an old section of the area and wanted to cast a nostalgic vibe without coming across as boring or low energy. I achieved the two tasks by means of designing a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscope slide and germs created for Saint Charles clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and consequences of diseases, especially the branch of medicine which deals with the clinical examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be extremely literal with a design and to a degree, this design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and even more unforgettable.

logo style with a jumping eco-friendly frog made for a household enjoyable center in Saint Charles.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, as well as a tree - developed for Saint Charles traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but instead project emotional journeys by means of the pictures they capture. The idea behind this logo concept was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I attempted to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Saint Charles logo design but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Saint Charles logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I seriously take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, while he liked the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to discuss it with colleagues and family members as well as with people that they don’t actually know so as to get unbiased assessments on the value of a concept. Fortunately, he shared it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that are inclined to hire a professional to design their business logo comprehend how crucial a logo is for their business so they are way more vested in the outcome. Every logo job possesses it’s share of challenges, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Saint Charles book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it really is the most vital part of a published book because it is in most cases the first thing a person views in the bookstore. For a publishing company, it’s the best opportunity that they will ever get to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many occurrences one of the aspects consumers tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of flight and it was definitely a success.

 Saint Charles logo design made use of for advertising as well as a tag design for Vintage Situation includes an archaic font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which appeared to be antique cases. For this logo concept I attempted to come up with a logo that possessed a fluid retro feel to it and could be utilized for everything from a website to a label on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in Saint Charles, style consist of an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo jobs due to the fact that it appears that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design features 4 personalities startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate exactly how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo style produced for a hair design workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that conveyed a feeling of relaxation and class for their new hair salon. I created a design that did not go the obvious route of designing merely a stylized orchid but rather delivered a company logo which suggested an orchid in the pattern of a swirl featured into the letter O in the name and by putting attention on the concept using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but alternately laid the importance on the feeling that they wanted to transmit to their patrons.

Arabian equine logo style created for an equine cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind business logo design fashioned to embody the unique physical traits of the Arabian kind of horses. By having an unique head shape and high tail carriage, the Arabian is one of the highly easily recognizable horse lineages in the whole world.

Las Coffee shop logo design a little restaurant, style includes a customized script typeface which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design contains a changed manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Logo layout for a software designer the layout functions and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the significance behind a logo design is just as important as how it serves the company it represents.

Advance logo design created for a Saint Charles interior developer, layout attribute a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Saint Charles interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site inspections, programming, investigation, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have been changed to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Saint Charles logo design project was performed for a leadership coach that assists business professionals to develop into more effective at handling people, expectations, and profitability.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a place to market their pre-owned products to other sports enthusiasts. I tailored their Saint Charles logo dsign with an illustration that seizes the attention of traffic and sends an image that evokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really produced for an Saint Charles regional farm it was actually designed for an investments broker, and this particular company logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop an identity that projects esteem, effectiveness, and wealth.
Logo design designed for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font style that is similar to a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to develop a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.