Salisbury Logo Design

Virtually every new Salisbury company understands that they require a logo, yet few entrepreneurs entirely realize the vital role their logo design will take in their financial success, or exactly why one logo design functions more effectively than another. A business logo has an instant and long term influence on the growth of a business, go with the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the life of a business. The logos presented in the ImageCo portfolio help Salisbury companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be understood in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo should be enduring and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bicycle produced for a Salisbury coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening up in an older part of town and really wanted to visualize an old-fashioned atmosphere without appearing as stodgy or low energy. I fulfilled both jobs by means of creating a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and also germs made for Salisbury medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and outcomes of diseases, especially the field of healthcare which deals with the laboratory assessment of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and much more memorable.

logo style with a jumping eco-friendly frog made for a family fun facility in Salisbury.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to incorporate a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - made for Salisbury traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture locations or things but rather convey emotional journeys through the images they record. The thought behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is representative of most good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Salisbury logo design but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Salisbury logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, while he liked the concept, didn’t care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this particular variety of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and family members as well as with people that they don’t even know so as to get impartial assessments on the worthiness of a concept. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to design their business logo recognize how important a logo design is for their organization so they are way more vested in the result. Every logo job has it’s portion of obstacles, however the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Salisbury publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most vital part of a published book due to the fact that it is ordinarily the very first thing a person views in the book shop. Regarding a publishing company, it’s the most ideal opportunity they will likely ever get to advertise their label and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many cases 1 of the aspects people tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline located in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of airline flight and it was definitely a success.

 Salisbury logo design made use of for advertising and marketing and a tag style for Vintage Situation includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be much older cases. For this business logo design I strove to come up with a logo that had a fluid vintage feel to it and could be utilized for anything from a web site to a label on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in Salisbury, design consist of an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design projects because it appears that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the exact same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design includes 4 personalities surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how people should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself won’t have the chance to be comprehended.

Logo style created for a hair style studio featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which related a feeling of relaxation and elegance for their new hair salon. I created a design that did not go the obvious path of creating simply a stylized orchid but instead designed a business logo which implied a flower in the pattern of a swirl blended into the letter O in the title and by putting attention on the concept using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a company logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but alternately placed the emphasis on the perception that they wanted to forecast to their patrons.

Arabian steed logo design created for an equine ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique company logo design fashioned to illustrate the unique physical traits of the Arabian breed of horses. With an identifiable head form and high tail carriage, the Arabian is one of the most immediately recognizable horse breeds in the entire world.

Las Coffee shop logo style a small dining establishment, layout consists of a changed manuscript font style which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style includes a changed manuscript font which floats above a team of elaborate lines and also dots.

Logo layout for a software program programmer the design functions as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the meaning behind a logo design is equally as important as how it brands the enterprise it represents.

Progress logo style created for a Salisbury interior developer, style function a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Salisbury interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V as well as A in center of words progressed have been modified to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Salisbury logo design job was performed for a management specialist that aids business professionals to become more effective at overseeing people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a spot to sell their secondhand equipment to other sports enthusiasts. I designed their Salisbury business logo dsign using an image that grabs the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really created for an Salisbury area farm it was really developed for a products broker, and this company logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a graphic that projected confidence, effectiveness, and prosperity.
Logo created for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is similar to a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the owner to produce a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.