Severna Park Logo Design

Virtually every new Severna Park venture knows they need a logo, yet few entrepreneurs fully realize the pivotal role their business logo will play in their success, or why one business logo works far better than another. A business logo has an immediate and lasting impact on the growth of a business, choose the correct one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Severna Park companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not require consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo must be ageless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bicycle developed for a Severna Park coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually launching in an older section of town and hoped to cast a retro tone without coming across as monotonous or low energy. I accomplished the two tasks by creating a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as germs created for Severna Park clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and consequences of diseases, especially the branch of medicine which deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be extremely literal with a design and to a degree, this design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and more meaningful.

logo layout with a jumping green frog designed for a household enjoyable facility in Severna Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a hill, a trail, a stream, as well as a tree - created for Severna Park traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot locations or things but instead communicate emotional journeys by means of the photos they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I attempted to do something the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Severna Park logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Severna Park logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, while he loved the concept, really did not care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get objective viewpoints on the worthiness of a design concept. Fortunately, he shared it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world given that the people that have a tendency to hire an expert to create their business logo recognize how essential a logo is for their business so they are much more invested in the final result. Every logo job possesses it’s share of obstacles, however the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Severna Park publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it is the most vital part of a printed book due to the fact that it is ordinarily the primary thing a person sees in the book shop. With regard to a publishing company, it’s the best opportunity that they will ever have to promote their brand and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many cases one of the aspects consumers usually tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was definitely a success.

 Severna Park logo design used for advertising and also a label style for Vintage Situation includes an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that seemed to be antique cases. For this logo concept I sought to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for everything from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Severna Park, layout consist of an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo jobs because it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business marketing, if restaurants approached their advertising in the exact same way dentists do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design features 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the chance to be understood.

Logo design created for a hair style studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that conveyed an atmosphere of tranquility and elegance for their new hair studio. I created a design that didn’t go the obvious route of creating just a stylized orchid but rather delivered a logo that suggested an orchid in the formation of a swirl integrated into the letter O in the title and by putting emphasis on the concept along with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is more often than not the wrong course and in this case, the design ended up not being about the flower but instead put the importance on the perception that they wanted to project to their clients.

Arabian steed logo layout produced for an equine ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo concept styled to illustrate the unique physical traits of the Arabian kind of horses. With an identifiable head shape and higher tail posture, the Arabian is one of the very most immediately recognizable horse breeds in the world.

Las Coffee shop logo style a little dining establishment, design contains a customized script typeface which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, design contains a customized manuscript font which floats above a team of elaborate lines and dots.

Logo design for a software program designer the layout features and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in quite a few cases the meaning behind a logo design is equally as important as how it brands the business it stands for.

Evolve logo design produced for a Severna Park indoor designer, design attribute a series of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Severna Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, collaborates, and oversees such ventures. Interior design is a diverse occupation that includes conceptual development, space planning, location examinations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have been modified to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Severna Park logo design job was completed for a leadership specialist that aids business leaders to develop into more efficient at managing people, expectations, and productivity.

A logo design featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to sell their pre-owned equipment to other sports enthusiasts. I created their Severna Park business logo dsign with an image that garners the attention of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually composed for an Severna Park regional farm it was actually developed for a commodities broker, and this particular creative logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop an identity that projected confidence, effectiveness, and affluence.
Logo design designed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is similar to a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the proprietor to produce a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.