South Gate Logo Design

Each and every new South Gate organization realizes that they need a logo, however few entrepreneurs fully recognize the key role their business logo will make in their becoming successful, or why one logo design works better than another. A business logo has a critical and long-term impact on the prosperity of a business, go with the correct one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help South Gate businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not require deliberation, they can be realized in just a look.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo needs to be ageless and should feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bicycle developed for a South Gate coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually launching in an old section of the city and wished to cast a nostalgic atmosphere without appearing as uninteresting or low energy. I achieved each of the tasks by creating a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo layout with a microscope slide and germs made for South Gate medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and effects of diseases, mainly the branch of medicine that works with the laboratory assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Usually I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and even more unforgettable.

logo style with a jumping green frog developed for a family fun facility in South Gate.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, and also a tree - created for South Gate traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to capture locations or things but rather communicate emotional journeys by means of the photos they capture. The idea behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I attempted to do something the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  South Gate logo but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 South Gate logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific kind of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and colleagues and family members as well as with people that they don’t actually know so as to get unbiased assessments on the benefit of a design. Fortunately, he shared it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to create their logo realize how vital a logo is for their company so they are way more vested in the result. Every logo project has it’s share of difficulties, however the most significant obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for South Gate publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it is the most important part of a published book considering that it is usually the first thing a person sees in the bookstore. Regarding a publishing company, it’s the absolute best opportunity they will ever have to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many occurrences 1 of the items people usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was surely a winner.

 South Gate logo design made use of for advertising and a tag design for Vintage Situation includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be much older cases. For this logo concept I attempted to come up with a logo that had a fluid old-fashioned feel to it and could be used for every thing from a website to an insignia on brand new cases that seemed like they were from another era.

Logo produced for an orthodontist in South Gate, style include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design jobs due to the fact that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company marketing, if restaurants approached their advertising in the very same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo design features 4 characters startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself will never have the likelihood to be comprehended.

Logo design produced for a hair layout studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that communicated a sense of tranquility and elegance for their new hair salon. I created a concept that did not go the obvious path of making just a stylized orchid but alternatively delivered a logo design that implied a flower in the formation of a swirl blended in to the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in creating a logo is generally the wrong course and in this case, the design ended up not being about the orchid but alternately laid the attention on the feeling that they really wanted to forecast to their customers.

Arabian steed logo style produced for an equine ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original logotype concept customized to illustrate the unique physical traits of the Arabian breed of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the very most easily identifiable horse breeds in the entire world.

Las Coffee shop logo style a small restaurant, style consists of a customized script typeface which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, style includes a customized manuscript font which hovers over a group of ornate lines and dots.

Logo design for a software designer the layout features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in quite a few cases the meaning behind a logo design is equally as important as how it brands the enterprise it stands for.

Progress logo design developed for a South Gate interior developer, style attribute a series of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Gate interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site assessments, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have actually been changed to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This South Gate logo design project was carried out for a leadership guide that enables business leaders to become more effective at overseeing people, expectations, and profitability.

A logo layout including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a place to sell their previously owned equipment to other sports enthusiasts. I tailored their South Gate logo dsign using an image that grabs the attention of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really created for an South Gate regional farm it was in reality designed for an investments broker, and this particular logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce a graphic that projects confidence, success, and luxury.
Logo created for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to develop a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.