South Laurel Logo Design

Nearly every new South Laurel company knows they need a logo, yet few entrepreneurs entirely are aware of the vital role their logo design will make in their financial success, or precisely why one logo performs far better than another. A logo design has a critical and lasting influence on the prosperity of a company, go with the correct one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help South Laurel businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be realized in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and equally emotive at any dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be lasting and will feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bike produced for a South Laurel coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were launching in an old part of the area and hoped to cast a nostalgic tone without appearing as boring or low energy. I accomplished both tasks by means of designing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide and germs developed for South Laurel medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and effects of diseases, mainly the field of medicine which works with the laboratory evaluation of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more attention grabbing and a lot more memorable.

logo design with a jumping environment-friendly frog designed for a household fun facility in South Laurel.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, as well as a tree - made for South Laurel traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture places or things but rather project emotional experiences by means of the images they capture. The thought behind this logo design was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  South Laurel logo but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 South Laurel logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my customer, even though he loved the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific variety of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and colleagues and family members as well as with folks that they don’t even know so as to get unbiased opinions on the merit of a design. Fortunately, he discussed it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange creature in the design world because the people that are inclined to hire an expert to design their logo design realize how essential a logo design is for their company so they are much more vested in the end result. Every logo job has it’s share of challenges, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for South Laurel book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it really is the most necessary part of a printed book due to the fact that it is usually the initial thing a person sees in the book store. With respect to a publishing company, it’s the most ideal opportunity they will ever get to promote their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many instances 1 of the things folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was surely a victory.

 South Laurel logo layout used for marketing as well as a label design for Vintage Instance includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be older cases. For this custom logo design I strove to come up with a logo that offered a fluid nostalgic feel to it and could be used for anything from a web page to a label on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in South Laurel, style consist of an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo jobs considering that it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental business logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo features 4 characters surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how people should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself won’t have the opportunity to be understood.

Logo layout developed for a hair layout workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which carried a spirit of contentment and class for their new hair salon. I came up with a concept which did not go the obvious path of creating simply a stylized orchid but rather designed a company logo that suggested an orchid in the pattern of a swirl blended into the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo is in most cases the incorrect path and in this case, the design ended up not being about the flower but alternately put the importance on the perception that they wanted to project to their customers.

Arabian horse logo design created for an equine cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logotype concept fashioned to display the unique physical traits of the Arabian type of equines. By having an unique head form and higher tail posture, the Arabian is one of the very most quite easily recognizable equine types in the world.

Las Coffee shop logo design a tiny restaurant, layout consists of a changed script font which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design consists of a modified manuscript typeface which hovers over a group of elaborate lines and dots.

Logo design for a software program designer the design features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in many cases the substance supporting a logo is just as important as how it brands the business it represents.

Advance logo design created for a South Laurel indoor developer, layout attribute a series of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Laurel interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular South Laurel logo design job was undertaken for a management expert that assists business leaders to develop into more successful at supervising people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a location to market their used equipment to other sports enthusiasts. I created their South Laurel logo design dsign with an illustration that garners the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually produced for an South Laurel regional farm it was really devised for a products broker, and this particular brand was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design an identity that projects trust, effectiveness, and wealth.
Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to create a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.