St. Charles, Maryland Logo Design

Every new St. Charles business realizes that they are in need of a logo, yet few entrepreneurs fully grasp the essential role their logo design will play in their success, or exactly why one logo design works more effectively than another. A logo design has an instant and sustaining influence on the success of a company, go with the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be a barrier and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help St. Charles, Maryland businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require consideration, they can be understood in just a look.
  2. Scalability: from labels to movie screens a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo needs to be enduring and should feel as relevant today, tomorrow, and thirty years from now.
Retro logo layout of a bicycle created for a St. Charles, Maryland coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening in an older part of the city and hoped to visualize a nostalgic feel without coming across as boring or low energy. I accomplished each of the jobs via creating a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscope slide and germs made for St. Charles, Maryland medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and effects of diseases, especially the branch of medicine that works with the clinical examination of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and more meaningful.

logo style with a leaping green frog designed for a family members fun center in St. Charles, Maryland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, as well as a tree - made for St. Charles, Maryland traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot places or things but rather project emotional journeys by means of the photos they capture. The idea behind this logo design was to use negative space to project more than what was visible upon initial view, which I think is representative of almost all good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I tried to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  St. Charles logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 St. Charles logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the client, even though he loved the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this particular breed of sea bird.

When I turn a design over to a customer I urge them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get unprejudiced assessments on the merit of a design. Fortunately, he discussed it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange animal in the design world because the people that tend to hire a professional to create their business logo realize how crucial a logo is for their company so they are much more vested in the result. Every logo design project has it’s allotment of obstacles, but the largest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for St. Charles, Maryland book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it really is the most vital part of a printed book given that it is ordinarily the very first thing a person sees in the book store. With regard to a publishing company, it’s the optimal opportunity they will ever have to advertise their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases one of the items folks usually tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline based in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was surely a victory.

 St. Charles logo design utilized for marketing and also a label style for Vintage Case includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be antique cases. For this brand design I attempted to come up with a logo that provided a fluid vintage feel to it and could be utilized for everything from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in St. Charles, Maryland, design include an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design projects considering that it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company advertising, if restaurants approached their branding in the very same way dental practices do every one of their logos would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo includes 4 characters staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe precisely how individuals ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo style created for a hair design workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which carried a feeling of contentment and class for their new hair salon. I created a design that did not go the obvious path of creating merely a stylized orchid but instead designed a business logo that implied a flower in the formation of a swirl blended in to the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a business logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but alternately placed the emphasis on the perception that they really wanted to forecast to their clients.

Arabian horse logo design developed for a horse ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo design tailored to illustrate the unique physical traits of the Arabian kind of horses. By having a distinctive head shape and very high tail posture, the Arabian is one of the most immediately recognizable horse lineages in the entire world.

Las Cafe logo layout a little restaurant, style consists of a modified script font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout includes a customized manuscript font which floats above a group of ornate lines as well as dots.

Logo layout for a software program developer the layout features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the substance behind a logo is just as important as how it brands the enterprise it represents.

Evolve logo style created for a St. Charles, Maryland indoor designer, style attribute a collection of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a St. Charles, Maryland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, location examinations, programming, study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have actually been modified to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This St. Charles, Maryland logo design assignment was performed for a leadership expert that enables business professionals to become more efficient at handling people, expectations, and profitability.
A logo style including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their secondhand items to other sports enthusiasts. I tailored their St. Charles business logo dsign with an illustration that garners the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually designed for an St. Charles, Maryland area farm it was really designed for an investments broker, and this particular brand was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a graphic that projected trust, financial success, and wealth.

 St. Charles Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for ostensibly dealing with arrowhead as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where exactly the target is. Luckily, in this instance, I struck a bullseye with the first shot.

Logo made for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is similar to a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to develop a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.