St. Charles Logo Design

Nearly every new St. Charles organization knows they are in need of a logo, however few new business owners thoroughly grasp the crucial role their business logo can take in their financial success, or why one logo design works more effectively than another. A logo has an instant and sustaining effect on the financial success of a company, go with the right one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the life of a company. The logos included in the ImageCo portfolio help St. Charles companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo needs to be timeless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle produced for a St. Charles coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening in an old part of town and hoped to cast a nostalgic feel without appearing as monotonous or low energy. I achieved each of the jobs by means of developing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo style with a microscope slide and also germs made for St. Charles medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and effects of diseases, especially the field of medicine that deals with the laboratory assessment of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and much more meaningful.

logo design with a leaping eco-friendly frog made for a household fun center in St. Charles.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for health care providers, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, and a tree - created for St. Charles travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche field because travel photographers don’t capture places or things but instead project emotional journeys through the images they record. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of most professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I attempted to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  St. Charles logo but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 St. Charles logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my client, while he loved the concept, didn’t care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and family members as well as with folks that they don’t actually know so as to get unbiased point of views on the value of a concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world given that the people that have a tendency to hire a professional to create their logo design recognize how crucial a logo is for their business so they are way more vested in the result. Every logo project has it’s portion of obstacles, but the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for St. Charles book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it really is the most necessary part of a published book given that it is in most cases the primary thing a person sees in the bookstore. Concerning a publishing company, it’s the optimal opportunity that they will ever have to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many instances 1 of the things people tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was certainly a victory.

 St. Charles logo layout made use of for advertising and marketing and a tag design for Vintage Situation includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that looked to be antique cases. For this brand concept I tried to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from another generation.

Logo design developed for an orthodontist in St. Charles, layout consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design jobs due to the fact that it seems that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the exact same way dental offices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design features 4 characters staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how people should think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the chance to be understood.

Logo style created for a hair style studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which projected a feeling of tranquility and elegance for their new hair studio. I created a design which did not go the obvious path of crafting merely a stylized orchid but rather designed a company logo that suggested an orchid in the formation of a swirl featured in to the letter O in the title and by putting attention on the concept along with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is oftentimes the incorrect course and in this case, the design ended up not being about the flower but instead laid the main focus on the emotion that they really wanted to project to their customers.

Arabian steed logo style created for a steed cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original logotype concept tailored to display the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and high tail posture, the Arabian is one of the very most easily recognizable horse lineages in the whole world.

Las Coffee shop logo style a small dining establishment, design includes a changed script font style which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style consists of a modified script font style which hovers over a group of ornate lines as well as dots.

Logo style for a software program programmer the design features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in quite a few cases the significance supporting a logo is just as important as how it serves the enterprise it represents.

Advance logo design created for a St. Charles indoor designer, design attribute a collection of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a St. Charles interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, coordinates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, site evaluations, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have been customized to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This St. Charles logo design assignment was done for a management specialist that enables business professionals to develop into more effective at overseeing people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a location to sell off their previously owned items to other sports enthusiasts. I tailored their St. Charles logo dsign with a graphic which captures the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really created for an St. Charles regional farm it was in reality developed for a products broker, and this company was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate a graphic that projected self-confidence, effectiveness, and affluence.
Logo made for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to develop a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.