Suitland Logo Design

Nearly every new Suitland venture understands that they need a logo, however few new business owners entirely grasp the essential role their logo can play in their success, or precisely why one logo design works far better than another. A business logo has an immediate and long term influence on the success of a business, pick the correct one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Suitland businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo should be lasting and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bicycle produced for a Suitland coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an older section of the community and really wanted to project a nostalgic tone without appearing as monotonous or low energy. I accomplished both of these jobs by means of creating a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscopic lense slide and germs made for Suitland clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and effects of diseases, especially the field of medicine that deals with the clinical evaluation of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and more meaningful.

logo design with a leaping green frog made for a household fun center in Suitland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - designed for Suitland travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture locations or things but rather project emotional journeys by means of the images they capture. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon first glance, which I think is representative of most professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be revealed with just words. I attempted to do something similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Suitland logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Suitland logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my client, even though he loved the concept, didn’t care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this particular kind of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and family as well as with individuals that they don’t even know so as to get unprejudiced point of views on the benefit of a design. Fortunately, he discussed it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire a professional to create their business logo comprehend how essential a logo design is for their business so they are way more invested in the result. Every logo design project possesses it’s portion of challenges, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Suitland book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it really is the most vital part of a printed book considering that it is ordinarily the first thing a person sees in the book shop. With respect to a publisher, it’s the most ideal opportunity that they will likely ever get to spotlight their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many cases one of the items folks usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was surely a success.

 Suitland logo layout used for marketing and also a label style for Vintage Case features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be antique cases. For this brand concept I attempted to come up with a logo that had a fluid old style feel to it and could easily be used for everything from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Suitland, layout consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo design projects because it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to company marketing, if restaurants approached their branding in the exact same way dental offices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo includes 4 personalities startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how people should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo layout created for a hair design workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that conveyed a feeling of serenity and elegance for their new hair studio. I created a concept that didn’t go the obvious path of crafting merely a stylized orchid but rather delivered a business logo that implied an orchid in the pattern of a swirl blended into the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo is more often than not the wrong path and in this case, the design ended up not being about the orchid but alternately put the importance on the emotion that they really wanted to project to their clients.

Arabian equine logo style developed for an equine cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original custom logo concept tailored to symbolize the unique physical traits of the Arabian breed of horses. With an identifiable head form and high tail carriage, the Arabian is one of the very most easily recognizable equine breeds in the entire world.

Las Coffee shop logo style a tiny dining establishment, layout contains a changed manuscript typeface which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout contains a modified script font which floats above a group of ornate lines and dots.

Logo design for a software program developer the layout attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in many cases the significance supporting a business logo is just as important as how it serves the business it stands for.

Advance logo style developed for a Suitland interior designer, layout attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Suitland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, site examinations, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in center of the word advanced have actually been changed to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Suitland logo design job was carried out for a leadership coach that aids business professionals to become more efficient at overseeing people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell their previously owned equipment to other sports enthusiasts. I tailored their Suitland logo dsign with a graphic which garners the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really composed for an Suitland regional farm it was in reality created for a products broker, and this particular company logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate an identity that projected assurance, success, and prosperity.
Logo design made for using an indication for the restaurant (Brewgrrs), it is a luxuriant script font style that is evocative a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to create a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.