Suitland-Silver Hill Logo Design

Nearly every new Suitland-Silver Hill organization understands that they are in need of a logo, however few new business owners thoroughly recognize the pivotal role their logo design will take in their success, or precisely why one logo design performs better than another. A business logo has an immediate and sustaining effect on the financial success of a company, select the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help Suitland-Silver Hill businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not require consideration, they can be realized in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at any scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo should be lasting and should feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bike created for a Suitland-Silver Hill coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were launching in an old part of the city and wished to project a retro tone without appearing as uninteresting or low energy. I achieved the two jobs by designing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also bacteria designed for Suitland-Silver Hill medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and outcomes of diseases, mainly the branch of healthcare which deals with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and a lot more unforgettable.

logo style with a leaping eco-friendly frog designed for a family fun center in Suitland-Silver Hill.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and a tree - made for Suitland-Silver Hill travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to capture places or things but rather reveal emotional experiences through the photos they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with just words. I attempted to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Suitland-Silver Hill logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Suitland-Silver Hill logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I encourage them to share it with colleagues and family as well as with individuals that they don’t even know so as to get objective point of views on the value of a design concept. Fortunately, he talked about it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to design their business logo understand how vital a logo design is for their company so they are much more vested in the result. Every logo job has it’s allotment of difficulties, however the biggest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Suitland-Silver Hill publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it really is the most necessary part of a printed book because it is ordinarily the first thing a person views in the book store. Regarding a publishing company, it’s the most ideal opportunity they will ever get to publicize their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many instances 1 of the aspects people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of air travel and it was certainly a winner.

 Suitland-Silver Hill logo design made use of for advertising and a label layout for Vintage Situation includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that appeared to be much older cases. For this logo design I strove to come up with a logo that provided a fluid old style feel to it and could easily be used for every thing from a website to an insignia on brand new cases that looked like they were from another era.

Logo produced for an orthodontist in Suitland-Silver Hill, layout include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo design jobs due to the fact that it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the very same way dental offices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo design features 4 characters staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how people should think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the opportunity to be understood.

Logo style produced for a hair design studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which conveyed a sense of serenity and elegance for their new hair salon. I created a concept that did not go the obvious route of creating just a stylized orchid but instead delivered a company logo which suggested a flower in the pattern of a swirl blended in to the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is generally the wrong direction and in this case, the design ended up not being about the flower but instead placed the main focus on the emotion that they really wanted to transmit to their customers.

Arabian horse logo layout developed for a steed cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo concept customized to embody the unique physical traits of the Arabian pedigree of horses. With an unique head shape and high tail carriage, the Arabian is one of the most easily identifiable horse breeds in the world.

Las Coffee shop logo layout a tiny dining establishment, style consists of a changed script font which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, design contains a modified manuscript typeface which floats over a team of ornate lines and also dots.

Logo style for a software program programmer the design functions as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in quite a few cases the meaning behind a business logo is just as important as how it serves the company it represents.

Advance logo style created for a Suitland-Silver Hill interior developer, design attribute a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Suitland-Silver Hill interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, collaborates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site inspections, programming, research study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words advanced have been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Suitland-Silver Hill logo design assignment was done for a management coach that enables business leaders to become more efficient at supervising people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a location to sell off their secondhand goods to other sports enthusiasts. I created their Suitland-Silver Hill logo dsign utilizing an image that garners the attention of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually created for an Suitland-Silver Hill area farm it was in reality designed for a products broker, and this particular trademark was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a graphic that projects esteem, success, and opulence.
Logo design created for using an indication for the dining establishment (Brewgrrs), it is a luxuriant script font style that is evocative a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the business owner to design a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.