Takoma Park Logo Design

Each and every new Takoma Park business understands that they require a logo, however few entrepreneurs fully comprehend the key role their organization logo can take in their financial success, or exactly why one business logo performs better than another. A logo design has an instant and lasting influence on the prosperity of a business, pick the correct one and it can make the door swing and phone ring, select the incorrect one and it will be an obstacle and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Takoma Park companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not require consideration, they can be realized in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo should be timeless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle developed for a Takoma Park coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were launching in an older part of the town and hoped to cast a nostalgic tone without appearing as boring or low energy. I achieved both of these jobs by creating a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscope slide and also bacteria developed for Takoma Park medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and consequences of diseases, mainly the field of medicine which deals with the clinical assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and much more meaningful.

logo layout with a leaping environment-friendly frog designed for a household enjoyable center in Takoma Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, and a tree - made for Takoma Park travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot places or things but instead convey emotional journeys through the images they record. The thought behind this logo concept was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with just words. I tried to do something much the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Takoma Park logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Takoma Park logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, while he loved the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this specific type of sea bird.

When I turn a concept over to a client I encourage them to discuss it with colleagues and family members as well as with people that they don’t even know so as to get unprejudiced opinions on the merit of a concept. Fortunately, he talked about it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world because the people that tend to hire an expert to create their business logo realize how essential a logo design is for their company so they are much more vested in the end result. Every logo design project has it’s portion of difficulties, however the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Takoma Park book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most crucial part of a published book considering that it is ordinarily the initial thing a person sees in the book store. With respect to a publisher, it’s the best opportunity they will likely ever have to publicize their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many occurrences one of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service based in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of airline flight and it was certainly a victory.

 Takoma Park logo design used for advertising as well as a label style for Vintage Situation includes an old font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be vintage cases. For this custom logo design I strove to come up with a logo that possessed a fluid retro feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that seemed like they were from another era.

Logo design developed for an orthodontist in Takoma Park, design include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design projects due to the fact that it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental professionals do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design features 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe exactly how people ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be understood.

Logo design produced for a hair design workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that carried an atmosphere of simplicity and connection for their new hair salon. I created a concept that didn’t go the obvious path of designing just a stylized orchid but instead created a logo that suggested a flower in the formation of a swirl integrated in to the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird floating above the image itself. The obvious path in designing a company logo is generally the incorrect direction and in this case, the design ended up not being about the flower but instead placed the main focus on the perception that they really wanted to forecast to their patrons.

Arabian steed logo style created for a horse cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique company logo concept styled to exemplify the unique physical traits of the Arabian breed of horses. By having a distinctive head shape and high tail carriage, the Arabian is one of the very most immediately recognizable equine breeds in the whole world.

Las Coffee shop logo design a small restaurant, style includes a modified script font which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style contains a modified manuscript typeface which hovers over a group of ornate lines and also dots.

Logo design for a software program designer the layout features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in many cases the significance behind a logo is just as important as how it serves the organization it represents.

Advance logo style produced for a Takoma Park indoor developer, layout feature a collection of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Takoma Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, site assessments, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have been customized to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Takoma Park logo design assignment was completed for a leadership guide that assists business leaders to become more effective at handling people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a location to sell their secondhand equipment to other sports enthusiasts. I tailored their Takoma Park logo dsign utilizing an image that captures the interest of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually composed for an Takoma Park area farm it was in reality designed for an investments broker, and this logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate a graphic that projects trust, financial success, and luxury.
Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to create a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.