West Elkridge Logo Design

Nearly every new West Elkridge company knows they are in need of a logo, however few new business owners fully recognize the pivotal role their logo design can play in their success, or the reason that one logo design works better than another. A logo design has an immediate and sustaining effect on the growth of a company, go with the correct one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help West Elkridge companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be realized in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at every size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bicycle created for a West Elkridge coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an old part of the area and really wanted to cast a nostalgic atmosphere without appearing as stodgy or low energy. I fulfilled both tasks via creating a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscope slide as well as germs developed for West Elkridge clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and outcomes of diseases, especially the field of medicine which deals with the clinical assessment of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and much more memorable.

logo design with a leaping eco-friendly frog created for a family fun center in West Elkridge.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - made for West Elkridge travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot locations or things but instead convey emotional journeys by means of the images they capture. The idea behind this logo design was to utilize negative space to convey more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something comparable to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  West Elkridge logo design but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 West Elkridge logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, while he liked the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get impartial judgements on the value of a design. Fortunately, he talked about it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a strange animal in the design world because the people that are inclined to hire an expert to create their logo design recognize how vital a logo is for their organization so they are much more invested in the final result. Every logo design job has it’s allotment of hurdles, however the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for West Elkridge publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most crucial part of a printed book due to the fact that it is ordinarily the primary thing a person views in the book store. With regard to a publishing company, it’s the most ideal opportunity they will ever get to advertise their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many occurrences one of the aspects individuals usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of air travel and it was certainly a winner.

 West Elkridge logo design utilized for advertising and a tag style for Vintage Instance includes an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be vintage cases. For this logo design I strove to come up with a logo that had a fluid old style feel to it and could be utilized for anything from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in West Elkridge, design include an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo projects because it seems that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the same way dental practitioners do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo design includes 4 personalities surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how people ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself won’t have the likelihood to be understood.

Logo style developed for a hair design studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which communicated a feeling of ease and class for their new hair studio. I came up with a concept which didn’t go the obvious route of creating merely a stylized orchid but instead designed a logo which implied an orchid in the pattern of a swirl featured into the letter O in the title and by putting attention on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is frequently the incorrect course and in this case, the design ended up not being about the orchid but instead put the importance on the emotion that they really wanted to forecast to their customers.

Arabian horse logo design created for an equine cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand design fashioned to illustrate the unique physical traits of the Arabian kind of horses. With a distinctive head form and very high tail carriage, the Arabian is one of the most quite easily recognizable horse types in the world.

Las Coffee shop logo style a little restaurant, layout contains a customized manuscript font style which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout contains a modified script font style which hovers above a team of luxuriant lines as well as dots.

Logo layout for a software program programmer the design attributes as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the substance supporting a company logo is just as important as how it serves the enterprise it stands for.

Advance logo style developed for a West Elkridge indoor developer, layout feature a collection of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Elkridge interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, coordinates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, location inspections, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in center of words advanced have actually been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Elkridge logo design assignment was done for a leadership coach that enables business leaders to become more successful at managing people, expectations, and profitability.

A logo style including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a location to sell their previously owned products to other sports enthusiasts. I tailored their West Elkridge logo dsign utilizing an image which garners the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really designed for an West Elkridge area farm it was really developed for a commodities broker, and this particular brand was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design an identity that projects trust, success, and luxury.
Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the owner to develop a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.