Westminster Logo Design

Every new Westminster organization realizes that they need a logo, but few entrepreneurs fully recognize the crucial role their organization logo can take in their success, or the reason that one business logo works better than another. A business logo has an immediate and lasting effect on the prosperity of a company, select the correct one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Westminster businesses prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be timeless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bike produced for a Westminster coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an old part of the city and hoped to visualize an old-fashioned vibe without appearing as monotonous or low energy. I fulfilled both of these jobs by designing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide and germs designed for Westminster medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and outcomes of diseases, mainly the branch of medicine that works with the laboratory evaluation of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I try not to be overly literal with a concept and to a degree, this design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and more meaningful.

logo design with a leaping eco-friendly frog made for a household fun center in Westminster.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, and a tree - created for Westminster traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers tend not to shoot places or things but instead communicate emotional experiences through the photos they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be revealed with just words. I attempted to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Westminster logo design but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Westminster logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this specific type of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and family as well as with individuals that they don’t actually know so as to get objective opinions on the value of a design concept. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world given that the people that have a tendency to hire an expert to create their logo design recognize how crucial a logo is for their business so they are way more vested in the outcome. Every logo job possesses it’s allotment of obstacles, however the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Westminster publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most vital part of a published book since it is in most cases the primary thing a person views in the book shop. With respect to a publisher, it’s the best opportunity that they will ever get to advertise their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many occurrences 1 of the aspects people tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of air travel and it was certainly a victory.

 Westminster logo style used for marketing and also a label design for Vintage Instance features an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be antique cases. For this custom logo concept I attempted to come up with a logo that had a fluid old style feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in Westminster, design include an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo design jobs considering that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo features 4 characters staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the likelihood to be comprehended.

Logo design produced for a hair design studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that communicated an atmosphere of calmness and connection for their new hair salon. I came up with a concept that didn’t go the obvious route of making merely a stylized orchid but rather delivered a company logo which suggested a flower in the pattern of a swirl featured into the letter O in the name and by placing attention on the logo design with the figure of a hummingbird floating above the image itself. The obvious path in designing a logo is oftentimes the incorrect route and in this case, the design ended up not being about the flower but instead put the importance on the perception that they really wanted to forecast to their customers.

Arabian equine logo design created for a steed ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype design fashioned to manifest the unique physical traits of the Arabian breed of horses. By having an identifiable head form and higher tail posture, the Arabian is one of the very most easily recognizable horse lineages in the entire world.

Las Cafe logo design a tiny restaurant, style consists of a changed manuscript font style which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, layout contains a modified script font which hovers over a team of ornate lines and dots.

Logo design for a software program developer the design functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in many cases the significance supporting a logo is equally as important as how it serves the organization it represents.

Evolve logo layout developed for a Westminster indoor developer, style function a collection of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westminster interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site inspections, programming, analysis, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have been changed to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Westminster logo design assignment was performed for a leadership advisor that enables business professionals to become more effective at handling people, expectations, and profitability.

A logo design including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to sell off their pre-owned items to other sports enthusiasts. I created their Westminster business logo dsign with an image which grabs the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really produced for an Westminster regional farm it was actually developed for a products broker, and this logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a graphic that projects trust, success, and wealth.
Logo design created for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to develop a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.