Wheaton Logo Design

Every new Wheaton organization realizes that they are in need of a logo, yet few entrepreneurs fully grasp the essential role their company logo can make in their becoming successful, or why one logo design works better than another. A logo design has a critical and lasting impact on the success of a company, choose the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Wheaton businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not demand deliberation, they can be understood in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be ageless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle produced for a Wheaton coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually launching in an old part of the city and wished to cast a nostalgic vibe without appearing as uninteresting or low energy. I accomplished both jobs by designing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and bacteria made for Wheaton clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and outcomes of diseases, mainly the branch of healthcare that deals with the clinical assessment of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a concept and to a point, this specific design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and a lot more meaningful.

logo style with a leaping green frog designed for a household fun center in Wheaton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - designed for Wheaton travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector due to the fact that travel photographers don’t capture places or things but instead communicate emotional experiences by means of the pictures they record. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Wheaton logo design but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Wheaton logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the customer, even though he loved the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this particular breed of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get unprejudiced assessments on the value of a design. Fortunately, he shared it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to create their logo recognize how crucial a logo is for their company so they are much more invested in the outcome. Every logo project has it’s share of hurdles, but the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Wheaton book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it really is the most crucial part of a printed book considering that it is usually the first thing a person sees in the book store. Regarding a publisher, it’s the best opportunity that they will likely ever get to spotlight their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many cases one of the aspects individuals usually tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of airline flight and it was undoubtedly a winner.

 Wheaton logo style utilized for advertising and also a label style for Vintage Case features an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that looked to be vintage cases. For this brand concept I tried to come up with a logo that possessed a fluid nostalgic feel to it and could be used for every thing from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo design produced for an orthodontist in Wheaton, design include an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo design projects because it appears that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to company branding, if restaurants approached their branding in the same way dentists do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo features 4 personalities surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe how people should think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself will never have the chance to be comprehended.

Logo layout produced for a hair design workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that projected an atmosphere of calmness and elegance for their new hair salon. I created a concept which did not go the obvious course of crafting simply a stylized orchid but rather crafted a company logo that implied an orchid in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the logo design using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a logo design is generally the wrong direction and in this case, the design ended up not being about the orchid but alternately put the main focus on the feeling that they really wanted to project to their patrons.

Arabian steed logo design created for a horse ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique company logo concept tailored to exemplify the unique physical traits of the Arabian kind of equines. By having a distinctive head form and very high tail posture, the Arabian is one of the very most easily identifiable equine types in the world.

Las Coffee shop logo style a tiny restaurant, layout includes a changed script font style which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout consists of a changed script typeface which hovers above a team of ornate lines as well as dots.

Logo layout for a software program developer the design functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the symbolism behind a business logo is equally as important as how it serves the business it stands for.

Progress logo style produced for a Wheaton indoor designer, layout function a collection of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wheaton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, location examinations, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have actually been changed to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wheaton logo design job was completed for a leadership advisor that assists business professionals to develop into more successful at handling people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to sell off their previously owned goods to other sports enthusiasts. I designed their Wheaton business logo dsign utilizing a graphic which captures the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really created for an Wheaton area farm it was actually designed for a products broker, and this logo design was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a graphic that projects trust, financial success, and affluence.
Logo created for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is similar to a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to design a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.