White Oak Logo Design

Every new White Oak venture realizes that they need a logo, however few entrepreneurs entirely are aware of the essential role their logo can make in their becoming successful, or precisely why one logo design works better than another. A business logo has a critical and long term effect on the growth of a business, pick the correct one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help White Oak businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not require consideration, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo needs to be lasting and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bike developed for a White Oak coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were launching in an old part of the town and hoped to cast a nostalgic vibe without appearing as stodgy or low energy. I achieved both of these jobs by means of designing a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo style with a microscope slide as well as bacteria developed for White Oak medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and consequences of diseases, mainly the branch of healthcare that deals with the clinical assessment of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a design and to a point, this specific design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more interest grabbing and even more unforgettable.

logo design with a jumping green frog made for a household fun center in White Oak.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, and also a tree - made for White Oak travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture places or things but rather convey emotional experiences through the pictures they capture. The idea behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is representative of most professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I made an effort to do something the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  White Oak logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 White Oak logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely relish and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t even know so as to get unbiased assessments on the benefit of a design. Fortunately, he talked about it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that have a tendency to hire a professional to design their business logo recognize how important a logo is for their company so they are much more invested in the final result. Every logo design job possesses it’s allotment of difficulties, but the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for White Oak publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most crucial part of a published book since it is ordinarily the initial thing a person views in the book shop. With respect to a publisher, it’s the optimal opportunity they will likely ever get to advertise their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances 1 of the aspects individuals usually tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of airline flight and it was certainly a victory.

 White Oak logo layout utilized for advertising and marketing and a label design for Vintage Case includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be much older cases. For this logo concept I strove to come up with a logo that offered a fluid retro feel to it and could be utilized for every thing from a website to an insignia on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in White Oak, layout consist of an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design projects because it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo includes 4 characters surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how individuals should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be understood.

Logo layout created for a hair layout workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that projected a sense of peace and connection for their new hair salon. I created a design that didn’t go the obvious direction of creating merely a stylized orchid but alternatively delivered a company logo that implied a flower in the formation of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a business logo is frequently the wrong route and in this case, the design ended up not being about the flower but alternately put the main focus on the perception that they wanted to transmit to their customers.

Arabian horse logo design created for a steed cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original logo design fashioned to symbolize the unique physical traits of the Arabian type of equines. By having a different head shape and very high tail carriage, the Arabian is one of the highly quite easily recognizable horse types in the whole world.

Las Cafe logo design a small restaurant, design contains a customized manuscript typeface which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout consists of a modified script font style which hovers above a group of luxuriant lines and dots.

Logo layout for a software program programmer the layout functions and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in quite a few cases the substance supporting a business logo is just as important as how it serves the company it stands for.

Evolve logo style produced for a White Oak interior designer, style attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a White Oak interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word advanced have actually been customized to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This White Oak logo design assignment was completed for a leadership consultant that enables business professionals to develop into more effective at supervising people, expectations, and productivity.

A logo design featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell off their previously owned equipment to other sports enthusiasts. I created their White Oak logo dsign using an image which grabs the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really produced for an White Oak area farm it was in reality designed for an investments broker, and this particular brand was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a graphic that projects assurance, financial success, and affluence.
Logo designed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to develop a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.