Acute Care 360 ImageCo, White Oak, Maryland, MD,

ImageCo, White Oak, Maryland, MD,

Evolv Design logo designed by ImageCo, White Oak, Maryland, MD,

Red Panda Publishers logo designed by ImageCo, White Oak, Maryland, MD,

White Oak, Maryland, MD,

ImageCo, White Oak, Maryland, MD,
ImageCo, White Oak, Maryland, MD,

Mid Valley Pathology logo designed by ImageCo, White Oak, Maryland, MD,

FSA OK logo designed by ImageCo, White Oak, Maryland, MD,

Emerald Heights logo designed by ImageCo, White Oak, Maryland, MD,

Club Sapphire logo designed by ImageCo, White Oak, Maryland, MD,

Downtown Dogs logo designed by ImageCo, White Oak, Maryland, MD,

School board logo designed by ImageCo, White Oak, Maryland, MD,

Ferry Street Coffee Company logo designed by ImageCo, White Oak, Maryland, MD,

Stoney Forensic logo designed by ImageCo, White Oak, Maryland, MD,

Smart kernels logo designed by ImageCo, White Oak, Maryland, MD,

STRATEGIES FOR FINDING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to keep in mind that they can not reimburse the amount of time you commit which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design agency can only be determined by the quality of their design work, if the work in their design portfolio doesn’t contain actual examples odds are they will never be able to deliver a top quality logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s objective is to mirror your unique vision for your business. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how fast they will get paid.

White Oak LOGO DESIGN​

For over two decades ImageCo has been helping businesses of all kinds grow memorable brands. We have done brand identity design work for farmers, educational institutions, diamond miners, wedding singers, coffee shops, retailers, and practically every other kind of business concern you can envision. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as though it will be utilized as an electrical sign. As a result of our sign first technique our brand identity designs can, and have been employed in everything from fashion labels to electrical signs. Our sign first technique ensures that our logo designs are equally effective whether they are used in television commercials or website apps, they are consistently recognizable, understood, and always remembered regardless of size or purpose.

American Made ★ Design

The one difference which truly sets ImageCo apart from other design firms that you probably have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to do, we do in-house. No matter the kind of design project we undertake, business logo, website, trade show exhibition, or electrical sign, we do not, and never will farm out our client’s projects to 3rd parties located outside the US. Whenever you phone us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a go-between that increases the cost of your project and determines the terms of how you and I do business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Every new White Oak entrepreneur realizes that they require a logo, yet few new business owners thoroughly recognize the key role their logo design can play in their financial success, or precisely why one logo design functions far better than another. A logo design has an instant and long-term impact on the viability of a company, select the correct one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help White Oak businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t need scrutiny, they can be grasped in just a glance.
  2. Scalability: from clothing labels to store signs a scalable logo will be legible and just as emotive at any size.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they brand.
  5. Relevance: a business logo must be lasting and will feel equally relevant today, tomorrow, and twenty years from now.

understand your brand

Brand – It’s both a verb and also a noun, it’s an identifying mark as well as the process of denoting something to ensure that it can be distinguished, its origin comes from the mark burned onto livestock. Nowadays a brand symbolizes practically anything with a motive, regardless if it be profit or politics, a brand is an intrinsic aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are each from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest directed at a specific audience, it’s objective is to develop a mental image that the target market will likely identify with.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When somebody says the names Ferrari or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and brand image is what makes people purchase those brands. Brand image is why people purchase specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you look back at the origin of many branding companies you’ll discover that they are often rebranded advertising companies. When someone states they are in advertising and marketing lots of people will likely have a preconceived notion about what they do. Yet when a person states “I am in branding”… it simply sounds much more impressive, perhaps it’s since most people don’t recognize what it indicates to be in branding so it comes off as more mysterious and maybe even attractive.

Brand Identity – Is an inclusive term that explains the visual elements of a product or agency that affect understandings. This mostly includes the name, the logo, the packaging, the colors utilized however can likewise include audio, illumination, texture, signage, actually anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a type of visual design which helps form the image of a business, a product or a business. Brand identity designers develop logo designs, signage designs, packaging, and also collateral products such as cards, stationery, as well as pamphlets. Some identity designers also design sites and software interfaces. The essential duty of a brand identity designer is to establish the visual cues and an emotional tone with the objective of affecting activities, end results and also perceptions.

Featured signs/logos

Retro logo style of a bike created for a White Oak coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening in an older part of the community and wanted to cast a nostalgic atmosphere without coming across as boring or low energy. I fulfilled the two tasks via designing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscope slide and also bacteria created for White Oak medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and outcomes of diseases, mainly the field of healthcare which deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and even more unforgettable.

logo layout with a jumping green frog designed for a household fun facility in White Oak.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to include a few springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, and also a tree - made for White Oak travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers tend not to capture places or things but rather reveal emotional journeys through the images they capture. The idea behind this logo concept was to use negative space to project more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I tried to do something the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  White Oak logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 White Oak logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a client I encourage them to discuss it with colleagues and family members as well as with folks that they don’t actually know so as to get honest assessments on the merit of a design concept. Fortunately, he discussed it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange creature in the design world because the people that are inclined to hire a professional to create their logo design realize how important a logo is for their company so they are much more vested in the end result. Every logo design project possesses it’s allotment of challenges, however the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for White Oak book author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it really is the most essential part of a published book considering that it is ordinarily the initial thing a person sees in the bookstore. Regarding a publishing company, it’s the absolute best opportunity they will ever get to publicize their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many occurrences 1 of the aspects folks tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline located in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was certainly a success.

 White Oak logo design utilized for advertising and marketing and also a tag layout for Vintage Case features an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be older cases. For this brand design I sought to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for anything from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in White Oak, style include an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo jobs considering that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the very same way dentists do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design includes 4 characters surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to describe how people should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself will never have the chance to be comprehended.

Logo style created for a White Oak hair layout studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which related a sense of tranquility and connection for their new hair salon. I created a concept which didn’t go the obvious route of making merely a stylized orchid but instead designed a business logo which implied an orchid in the formation of a swirl featured into the letter O in the name and by putting emphasis on the concept with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is usually the wrong direction and in this case, the design ended up not being about the flower but alternately placed the main focus on the perception that they wanted to transmit to their customers.

Arabian horse logo style created for an equine ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype design styled to embody the unique physical traits of the Arabian kind of horses. By having an unique head form and higher tail carriage, the Arabian is one of the very most immediately identifiable horse breeds in the entire world.

Las Cafe, A White Oak Coffee shop logo design a tiny dining establishment, layout contains a changed script typeface which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style contains a changed script font which floats above a group of ornate lines and also dots.

Logo design for a software program programmer the style attributes and also legendary White Oak component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in many cases the substance behind a logo is equally as important as how it serves the enterprise it represents.

Advance logo layout created for a White Oakinterior developer, design attribute a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a White Oak interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, location inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in White Oak, the personalities for letter V and A in middle of the word progressed have been modified to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular White Oak logo design project was carried out for a management coach that helps business leaders to develop into more efficient at managing people, expectations, and profitability.

A White Oak business logo layout including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a place to market their pre-owned products to other sports enthusiasts.

I tailored their White Oak logo design design along with a graphic that garners the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo design MQ farms, this White Oak company logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually created for an White Oak area farm it was really developed for an investments broker, and this creative logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate a graphic that projected self-confidence, success, and wealth.

 White Oak Logo design for a nonprofit, Turning Factor Solutions - the logo style attribute for externally encountering arrow and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this particular case, I nailed a bullseye with the first try.

Logo created for the use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font style that is similar to a popular White Oak sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the owner to design a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, White Oak, Maryland, MD,
Logo designed by ImageCo, White Oak, Maryland, MD,
Logo designed by ImageCo, White Oak, Maryland, MD,
Logo designed by ImageCo, White Oak, Maryland, MD,
Electrical sign design for White Oak restaurnat designed by White Oak Sign Company
White Oak logo design and brand identity design for White Oak companies
Logo designed by ImageCo, White Oak, Maryland, MD,
Logo designed by ImageCo, White Oak, Maryland, MD,
Logo designed by ImageCo, White Oak, Maryland, MD,
Logo designed by ImageCo, White Oak, Maryland, MD,
Logo designed by ImageCo, White Oak, Maryland, MD,

Logo designed by ImageCo, White Oak, Maryland, MD,

Logo designed by ImageCo, White Oak, Maryland, MD,

Logo designed by ImageCo, White Oak, Maryland, MD,

Logo designed by ImageCo, White Oak, Maryland, MD,

Logo designed by ImageCo, White Oak, Maryland, MD,
Logo designed by ImageCo, White Oak, Maryland, MD,
Logo designed by ImageCo, White Oak, Maryland, MD,
Logo designed by ImageCo, White Oak, Maryland, MD,
Logo designed by ImageCo, White Oak, Maryland, MD,
Logo designed by ImageCo, White Oak, Maryland, MD,
Logo designed by ImageCo, White Oak, Maryland, MD,
Logo designed by ImageCo, White Oak, Maryland, MD,
Logo designed by ImageCo, White Oak, Maryland, MD,
Logo designed by ImageCo, White Oak, Maryland, MD,