Massachusetts Logo Design

Nearly every new Massachusetts company realizes that they are in need of a logo, but few entrepreneurs thoroughly grasp the essential role their organization’s logo can perform in their financial success, or precisely why one logo design performs more effectively than another. A company logo has an immediate and long term effect on the growth of a business, choose the right one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help Massachusetts  companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be understood in just a glimpse.
  2. Scalability: from labels to signboards a scalable logo will remain legible and just as emotive at virtually any size.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo should be ageless and should feel as relevant today, tomorrow, and forty years from today.
Retro logo design of a bicycle produced for a Massachusetts, Massachusetts coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were launching in an old section of the town and wanted to cast a retro tone without coming across as boring or low energy. I fulfilled both of these jobs via designing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide and also bacteria developed for Massachusetts, Massachusetts clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and outcomes of diseases, mainly the field of medicine that works with the clinical evaluation of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be overly literal with a design and to a point, this design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and more memorable.

logo design with a leaping green frog made for a household enjoyable facility in Massachusetts, Massachusetts.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to integrate a some springs into the design but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, and a tree - created for Massachusetts, Massachusetts travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot places or things but instead reveal emotional journeys through the pictures they record. The idea behind this logo design was to utilize negative space to convey more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I attempted to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Massachusetts logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Massachusetts logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I honestly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my client, while he loved the concept, really did not care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular variety of sea bird.

When I turn a design over to a customer I urge them to talk about it with colleagues and family as well as with individuals that they don’t actually know so as to get impartial viewpoints on the value of a concept. Fortunately, he discussed it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo design realize how crucial a logo is for their company so they are way more vested in the outcome. Every logo project has it’s share of obstacles, but the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Massachusetts, Massachusetts publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most vital part of a printed book because it is often the very first thing a person views in the bookstore. Concerning a publishing company, it’s the optimal opportunity they will ever get to advertise their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many instances 1 of the things folks tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was definitely a winner.

 Massachusetts logo style utilized for advertising and marketing and a label design for Vintage Instance includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be older cases. For this business logo concept I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for everything from a web page to a label on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in Massachusetts, Massachusetts, layout consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo projects because it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company marketing, if restaurants approached their advertising in the exact same way dental practices do every one of their logos would be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo design includes 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself won’t have the opportunity to be understood.

Logo style created for a hair layout studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which projected a feeling of calmness and class for their new hair studio. I created a concept which did not go the obvious route of crafting just a stylized orchid but alternatively crafted a business logo that implied an orchid in the pattern of a swirl blended in to the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is usually the incorrect path and in this case, the design ended up not being about the orchid but instead laid the emphasis on the emotion that they wanted to transmit to their patrons.

Arabian equine logo design developed for a steed ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct company logo design styled to embody the unique physical traits of the Arabian breed of equines. By having an unique head shape and high tail carriage, the Arabian is one of the highly easily identifiable horse types in the entire world.

Las Cafe logo layout a tiny dining establishment, style consists of a changed manuscript typeface which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, layout consists of a changed script font style which floats over a team of luxuriant lines and dots.

Logo design for a software program designer the style attributes and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in quite a few cases the substance behind a logo design is equally as important as how it serves the enterprise it represents.

Evolve logo layout produced for a Massachusetts, Massachusetts interior designer, design feature a collection of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Massachusetts, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, space planning, location assessments, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in center of words progressed have been changed to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Massachusetts, Massachusetts logo design assignment was completed for a management expert that enables business leaders to develop into more effective at handling people, expectations, and profitability.
A logo design including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a location to market their used equipment to other sports enthusiasts. I designed their Massachusetts logo dsign with an image which garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually composed for an Massachusetts, Massachusetts regional farm it was in reality developed for a commodities broker, and this logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a graphic that projects trust, success, and prosperity.

 Massachusetts Logo design for a nonprofit, Turning Point Solutions - the logo layout function for outwardly dealing with arrow as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Thankfully, in this instance, I struck a bullseye with the 1st go.

Logo design created for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is similar to a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to create a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.