Acton Logo Design

Every new Acton venture knows they require a logo, however few entrepreneurs fully realize the vital role their business logo can play in their becoming successful, or precisely why one business logo performs better than another. A business logo has an immediate and sustaining impact on the success of a business, choose the right one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Acton businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo should be enduring and should feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bike created for a Acton coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an old part of town and hoped to cast an old-fashioned atmosphere without appearing as stodgy or low energy. I fulfilled each of the tasks by means of creating a symbol concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo style with a microscope slide as well as bacteria developed for Acton clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and effects of diseases, mainly the field of healthcare which deals with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and a lot more meaningful.

logo style with a jumping eco-friendly frog developed for a family members fun center in Acton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, as well as a tree - developed for Acton travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot places or things but instead convey emotional journeys by means of the pictures they record. The idea behind this logo design was to make use of negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I attempted to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Acton logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Acton logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the client, even though he liked the concept, really did not care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and family as well as with people that they don’t actually know so as to get impartial point of views on the benefit of a design concept. Fortunately, he talked about it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that are inclined to hire an expert to design their logo design comprehend how vital a logo design is for their organization so they are way more vested in the end result. Every logo design job possesses it’s share of difficulties, however the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Acton publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most critical part of a published book due to the fact that it is in most cases the initial thing a person sees in the book store. With regard to a publishing company, it’s the absolute best opportunity that they will ever have to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many cases one of the items folks tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of airline flight and it was certainly a success.

 Acton logo design utilized for advertising and also a label design for Vintage Case includes an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that seemed to be vintage cases. For this business logo concept I attempted to come up with a logo that possessed a fluid vintage feel to it and could be utilized for anything from a website to an insignia on brand new cases that looked like they were from another point in time.

Logo design developed for an orthodontist in Acton, design consist of an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo jobs due to the fact that it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design features 4 personalities startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to describe specifically how people ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself will never have the likelihood to be understood.

Logo style produced for a hair style studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which communicated a spirit of calmness and elegance for their new hair salon. I came up with a concept that did not go the obvious route of designing simply a stylized orchid but alternatively delivered a logo that suggested an orchid in the formation of a swirl incorporated into the letter O in the name and by putting attention on the concept using the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo design is more often than not the incorrect route and in this case, the design ended up not being about the flower but instead placed the attention on the perception that they really wanted to transmit to their patrons.

Arabian steed logo design developed for an equine cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct organization logo concept customized to embody the unique physical traits of the Arabian kind of horses. With a different head form and higher tail posture, the Arabian is one of the very most immediately identifiable equine types in the whole world.

Las Cafe logo layout a little restaurant, layout contains a changed manuscript font which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, style consists of a modified manuscript font which hovers above a team of luxuriant lines as well as dots.

Logo design for a software application designer the layout attributes and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the symbolism supporting a business logo is equally as important as how it serves the company it represents.

Evolve logo layout created for a Acton indoor developer, style function a series of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Acton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location examinations, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have been changed to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Acton logo design assignment was completed for a management expert that enables business leaders to become more successful at overseeing people, expectations, and productivity.

A logo design featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a location to market their previously owned items to other sports enthusiasts. I tailored their Acton business logo dsign along with an illustration that pulls in the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually developed for an Acton regional farm it was really created for an investments broker, and this brand was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a graphic that projects confidence, financial success, and luxury.
Logo developed for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the business owner to design a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.