Acute Care 360 ImageCo, Agawam, Massachusetts, MA,

ImageCo, Agawam, Massachusetts, MA,

Evolv Design logo designed by ImageCo, Agawam, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, Agawam, Massachusetts, MA,

Agawam, Massachusetts, MA,

ImageCo, Agawam, Massachusetts, MA,
ImageCo, Agawam, Massachusetts, MA,

Mid Valley Pathology logo designed by ImageCo, Agawam, Massachusetts, MA,

FSA OK logo designed by ImageCo, Agawam, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, Agawam, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, Agawam, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, Agawam, Massachusetts, MA,

School board logo designed by ImageCo, Agawam, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, Agawam, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, Agawam, Massachusetts, MA,

Smart kernels logo designed by ImageCo, Agawam, Massachusetts, MA,

STRATEGIES ON DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design firm presents a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but in the end a designer can only be judged by the quality of their design work, if the work in their portfolio doesn’t contain actual samples odds are they won’t be able to deliver a quality logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s purpose is to reflect your unique vision for your business. If a logo designer is not focused on actualizing your vision, the thing they are really focused on is how soon they can get paid.

Agawam LOGO DESIGN​

For over two decades ImageCo has been helping business owners develop notable brand identities. We’ve performed brand identity design work for mechanics, educational institutions, diamond miners, party planners, bistros, retailers, and virtually every other kind of business you can envision. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be used as an electrical sign. As a result of our sign first strategy our brand identity designs can, and have been employed in everything from fashion labels to electrical signs. Our sign first technique ensures that our logo designs are equally effective whether they are used in television commercials or website headers, they are consistently recognizable, comprehended, and remembered no matter of size or application.

American Made ★ Design

The thing which really sets ImageCo apart from other design firms that you probably have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to perform, we perform in-house. No matter the kind of project we accept, brand identity design, web site, trade show exhibit, or commercial sign, we do not, and never will farm out our client’s work to agencies located outside the US. Whenever you contact us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a go-between that marks up the price of your design project and dictates the conditions of how you and I conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

Nearly every new Agawam company knows they probably need a logo, but few new business owners thoroughly grasp the vital role their logo can perform in their success, or exactly why one logo functions far better than another. A logo design has an immediate and lasting impact on the growth of a company, choose the correct one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Agawam businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be understood in just a glance.
  2. Scalability: from label to retail signs a scalable logo design will stay legible and equally emotive at any dimension.
  3. Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they brand.
  5. Relevance: a logo design needs to be lasting and should feel equally relevant today, tomorrow, and twenty years from now.

understanding branding

Brand – It’s a verb and a noun, it is an identifying mark and also the act of noting something so that it can be distinguished, its foundation originates from the mark burned onto animals. Nowadays a brand symbolizes basically anything with an objective, regardless if it be revenue or political parties, a brand is an intrinsic aspect of specifying the worth of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are all from the exact same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a specific audience, it’s goal is to develop an image that the target market can connect to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When somebody says the names Porsche or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and that is what makes individuals buy those brands. Brand image is why individuals acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you look back at the history of a lot of branding agencies you’ll discover that they are frequently rebranded marketing and advertising companies. When someone states they are in advertising and marketing many people will likely have an idea about what they do. Yet when somebody states “I am in branding”… it simply sounds more impressive, possibly it’s because lots of people don’t fully understand what it suggests to be in branding so it comes off as mysterious and perhaps even sexy.

Brand Identity – Is a comprehensive term that defines the visual elements of a product or company that affect understandings. This largely includes the name, the logo, the product packaging, the different colors utilized however can also include audio, illumination, texture, signs, really anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that concentrates on a kind of visual design which helps shape the perception of a business, a product or an organization. Brand identity designers produce logo designs, sign designs, product packaging, and collateral products such as cards, stationery, and also pamphlets. Some identity designers also develop websites as well as user interfaces. The vital function of a brand identity designer is to create the visual cues as well as a psychological tone with the objective of affecting activities, end results and also assumptions.

Featured logos & signs

Retro logo design of a bike developed for a Agawam coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an older section of the area and really wanted to project a vintage tone without coming across as uninteresting or low energy. I fulfilled both tasks by means of designing a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo style with a microscope slide and germs developed for Agawam medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and outcomes of diseases, mainly the field of healthcare that deals with the clinical examination of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and a lot more memorable.

logo layout with a jumping eco-friendly frog developed for a family members fun center in Agawam.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, and also a tree - developed for Agawam traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers don’t capture places or things but instead convey emotional experiences by means of the photos they capture. The idea behind this logo composition was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with just words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Agawam logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Agawam logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, while he loved the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and colleagues and family as well as with folks that they don’t actually know so as to get unprejudiced opinions on the value of a design concept. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a strange animal in the design world given that the people that tend to hire an expert to design their logo understand how important a logo design is for their business so they are much more vested in the result. Every logo job possesses it’s share of obstacles, but the largest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Agawam book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most crucial part of a printed book since it is ordinarily the first thing a person views in the bookstore. With regard to a publisher, it’s the absolute best opportunity that they will ever get to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many instances 1 of the aspects consumers often tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was surely a winner.

 Agawam logo style made use of for marketing and also a label design for Vintage Case features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be much older cases. For this custom logo design I attempted to come up with a logo that had a fluid old style feel to it and could be utilized for anything from a web site to an insignia on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Agawam, layout include an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo jobs considering that it appears that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the exact same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo features 4 characters startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how people should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the opportunity to be understood.

Logo style developed for a Agawam hair layout studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which projected a sense of ease and class for their new hair studio. I created a design which did not go the obvious direction of designing merely a stylized orchid but instead designed a logo design that suggested an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting attention on the concept with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is more often than not the incorrect path and in this case, the design ended up not being about the orchid but alternately put the focus on the feeling that they wanted to forecast to their patrons.

Arabian equine logo layout developed for a horse ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo design fashioned to illustrate the unique physical traits of the Arabian pedigree of equines. By having an identifiable head shape and very high tail carriage, the Arabian is one of the very most quite easily identifiable horse types in the world.

Las Cafe, A Agawam restaurant logo style a little restaurant, layout contains a modified manuscript typeface which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, layout includes a changed manuscript font style which floats over a team of elaborate lines as well as dots.

Logo layout for a software program programmer the layout functions and renowned Agawam element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in quite a few cases the significance supporting a company logo is equally as important as how it serves the business it represents.

Develop logo style created for a Agawaminterior developer, layout feature a series of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Agawam interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in Agawam, the personalities for letter V as well as A in middle of words progressed have been changed to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Agawam logo design project was performed for a leadership guide that helps business professionals to develop into more effective at overseeing people, expectations, and profitability.

A Agawam business logo layout featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a place to market their secondhand products to other sports enthusiasts.

I created their Agawam business logo design utilizing a graphic which grabs the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo design MQ farms, this Agawam company logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really composed for an Agawam area farm it was in reality created for a products broker, and this particular company logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create an identity that projects esteem, success, and luxury.

 Agawam Logo design for a nonprofit, Transforming Factor Solutions - the logo design function for outwardly encountering arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this instance, I nailed a bullseye with the very first shot.

Logo made for using an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a popular Agawam sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the proprietor to create a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Agawam, Massachusetts, MA,
Logo designed by ImageCo, Agawam, Massachusetts, MA,
Logo designed by ImageCo, Agawam, Massachusetts, MA,
Logo designed by ImageCo, Agawam, Massachusetts, MA,
Electrical sign design for Agawam restaurnat designed by Agawam Sign Business
Agawam logo design and brand identity design for Agawam businesses
Logo designed by ImageCo, Agawam, Massachusetts, MA,
Logo designed by ImageCo, Agawam, Massachusetts, MA,
Logo designed by ImageCo, Agawam, Massachusetts, MA,
Logo designed by ImageCo, Agawam, Massachusetts, MA,
Logo designed by ImageCo, Agawam, Massachusetts, MA,

Logo designed by ImageCo, Agawam, Massachusetts, MA,

Logo designed by ImageCo, Agawam, Massachusetts, MA,

Logo designed by ImageCo, Agawam, Massachusetts, MA,

Logo designed by ImageCo, Agawam, Massachusetts, MA,

Logo designed by ImageCo, Agawam, Massachusetts, MA,
Logo designed by ImageCo, Agawam, Massachusetts, MA,
Logo designed by ImageCo, Agawam, Massachusetts, MA,
Logo designed by ImageCo, Agawam, Massachusetts, MA,
Logo designed by ImageCo, Agawam, Massachusetts, MA,
Logo designed by ImageCo, Agawam, Massachusetts, MA,
Logo designed by ImageCo, Agawam, Massachusetts, MA,
Logo designed by ImageCo, Agawam, Massachusetts, MA,
Logo designed by ImageCo, Agawam, Massachusetts, MA,
Logo designed by ImageCo, Agawam, Massachusetts, MA,