Amherst Center Logo Design

Virtually every new Amherst Center business realizes that they need a logo, yet few new business owners entirely comprehend the pivotal role their logo design can take in their success, or precisely why one logo works more effectively than another. A company logo has an instant and long-term effect on the financial success of a company, choose the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Amherst Center businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not demand consideration, they can be realized in just a look.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design should be timeless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike created for a Amherst Center coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening in an older section of the area and wanted to project a retro vibe without appearing as stodgy or low energy. I achieved the two jobs by means of designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscope slide as well as bacteria designed for Amherst Center medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and outcomes of diseases, especially the branch of healthcare which works with the clinical evaluation of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and a lot more unforgettable.

logo style with a leaping green frog designed for a household enjoyable center in Amherst Center.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a path, a stream, and a tree - created for Amherst Center travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers tend not to capture locations or things but instead convey emotional journeys by means of the images they record. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I tried to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Amherst Center logo but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Amherst Center logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this specific kind of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with colleagues and family members as well as with individuals that they don’t actually know so as to get unbiased viewpoints on the merit of a concept. Fortunately, he shared it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world because the people that tend to hire a professional to design their business logo recognize how crucial a logo design is for their organization so they are much more invested in the result. Every logo project possesses it’s portion of hurdles, however the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Amherst Center publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it really is the most important part of a printed book since it is often the initial thing a person sees in the book shop. With respect to a publishing company, it’s the most ideal opportunity they will ever have to promote their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences one of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of flight and it was undoubtedly a victory.

 Amherst Center logo design used for advertising as well as a label layout for Vintage Case features an old font style style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that appeared to be much older cases. For this brand concept I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be used for anything from a web page to an insignia on brand new cases that looked like they were from a different point in time.

Logo created for an orthodontist in Amherst Center, layout include an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design jobs due to the fact that it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to business marketing, if dining establishments approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design features 4 characters staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain how individuals ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo design created for a hair style studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which related a sense of ease and class for their new hair studio. I created a design that did not go the obvious direction of crafting simply a stylized orchid but alternatively created a company logo which suggested an orchid in the pattern of a swirl featured in to the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird floating over the image itself. The obvious path in creating a logo is more often than not the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the focus on the feeling that they really wanted to transmit to their customers.

Arabian steed logo design created for a horse cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original business logo concept fashioned to exemplify the unique physical traits of the Arabian type of horses. With a distinctive head form and high tail carriage, the Arabian is one of the most quite easily identifiable equine types in the world.

Las Coffee shop logo style a little restaurant, style consists of a customized manuscript font which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style contains a changed manuscript font style which hovers over a group of ornate lines and dots.

Logo style for a software program programmer the design features and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in quite a few cases the meaning behind a company logo is equally as important as how it serves the organization it stands for.

Evolve logo design developed for a Amherst Center interior designer, design feature a collection of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Amherst Center interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, space planning, site inspections, programming, analysis, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and A in center of words advanced have actually been customized to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Amherst Center logo design project was undertaken for a leadership consultant that aids business professionals to become more efficient at supervising people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a place to market their secondhand items to other sports enthusiasts. I tailored their Amherst Center business logo dsign utilizing an illustration which seizes the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo layout has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really produced for an Amherst Center area farm it was in reality developed for a commodities broker, and this particular company was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a brand mark that projects assurance, financial success, and affluence.
Logo design made for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the business owner to create a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.