Acute Care 360 ImageCo, Amherst, Massachusetts, MA,

ImageCo, Amherst, Massachusetts, MA,

Evolv Design logo designed by ImageCo, Amherst, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, Amherst, Massachusetts, MA,

Amherst, Massachusetts, MA,

ImageCo, Amherst, Massachusetts, MA,
ImageCo, Amherst, Massachusetts, MA,

Mid Valley Pathology logo designed by ImageCo, Amherst, Massachusetts, MA,

FSA OK logo designed by ImageCo, Amherst, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, Amherst, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, Amherst, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, Amherst, Massachusetts, MA,

School board logo designed by ImageCo, Amherst, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, Amherst, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, Amherst, Massachusetts, MA,

Smart kernels logo designed by ImageCo, Amherst, Massachusetts, MA,

STRATEGIES FOR DETERMINING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to keep in mind that they can not reimburse the time you commit which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a designer can only be evaluated from the quality of their design work, if the work in their portfolio does not feature actual examples odds are they will never be able to deliver a quality logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s objective is to echo your unique vision for your business. If a designer is not focused on fulfilling your vision, the thing they are actually focused on is how fast they will get paid.

Amherst LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs grow memorable brand identities. We have undertaken brand identity design work for mechanics, colleges, diamond miners, wedding singers, bistros, retailers, and just about every other kind of business you can think of. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as though it will be used as an electric sign. As a result of our sign first strategy our logo designs can, and have been employed in everything from fashion labels to neon signs. Our sign first method insures that our logos are equally reliable whether they are used in TV commercials or web headers, they are consistently identifiable, understood, and remembered no matter of size or application.

American Made ★ Design

The thing which seriously sets ImageCo apart from many of the design agencies that you may have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to do, we do in-house. No matter the type of project we take on, business logo, web page, trade show booth, or electrical sign, we do not, and never will farm-out our client’s projects to agencies located outside the US. When you contact us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a broker that marks up the price of your design project and determines the conditions of how my customers and I do business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Virtually every new Amherst company realizes that they need a logo, but few start-ups thoroughly comprehend the essential role their company logo can play in their becoming successful, or why one logo functions better than another. A logo design has a critical and sustaining influence on the prosperity of a company, pick the right one and it can make the door swing and phone ring, select the incorrect one and it will be an obstacle and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Amherst companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not need contemplation, they can be grasped in just a glimpse.
  2. Scalability: from clothing labels to billboards a scalable business logo will be legible and just as emotive at any scale.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they brand.
  5. Relevance: a company logo should be lasting and should feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It is both a verb and a noun, it’s an identifying mark and the process of noting something to ensure that it could be recognized, its foundation originates from the mark branded onto livestock. These days a brand indicates basically anything with an objective, regardless if it be profit or political parties, a brand is an innate aspect of specifying the value of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are both from the very same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target audience, it’s goal is to create a mental image that the target market will likely identify with.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When someone mentions the names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes people purchase those brands. Brand image is why individuals identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you look back at the history of many branding companies you’ll discover that they are often rebranded marketing agencies. When someone claims they are in advertising and marketing lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that focuses on a kind of visual design which helps shape the image of a firm, a product or a business. Brand identity designers produce logo designs, signage designs, packaging, and also collateral material such as cards, stationery, as well as brochures. Some visual designers also design websites as well as user interfaces. The necessary role of a brand identity designer is to create the visual cues and an emotional tone with the objective of influencing actions, end results and perceptions.

select SIGNS & LOGOS

Retro logo layout of a bicycle developed for a Amherst coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening in an older part of the city and really wanted to project a nostalgic vibe without coming across as boring or low energy. I achieved the two tasks by creating a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscope slide as well as germs made for Amherst medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and consequences of diseases, mainly the branch of healthcare that deals with the clinical assessment of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and more unforgettable.

logo design with a leaping eco-friendly frog developed for a household fun facility in Amherst.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to include a few springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, and also a tree - created for Amherst travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers don’t shoot places or things but rather reveal emotional journeys through the images they record. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of most good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I tried to do something comparable to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Amherst logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Amherst logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my client, while he liked the concept, didn’t care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the worthiness of a design. Fortunately, he shared it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that are inclined to hire a professional to design their logo design recognize how crucial a logo is for their organization so they are much more invested in the final result. Every logo design job has it’s allotment of hurdles, however the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Amherst book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it really is the most important part of a printed book because it is in most cases the initial thing a person views in the bookstore. With respect to a publishing company, it’s the most ideal opportunity they will likely ever get to advertise their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many cases one of the traits people usually tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of airline flight and it was definitely a victory.

 Amherst logo layout made use of for marketing and also a label design for Vintage Instance includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be older cases. For this business logo design I strove to come up with a logo that had a fluid old-fashioned feel to it and could be used for everything from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Amherst, style consist of an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design projects because it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the same way dentists do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo includes 4 characters startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo design created for a Amherst hair design workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that conveyed an atmosphere of tranquility and class for their new hair studio. I came up with a concept which did not go the obvious route of making just a stylized orchid but alternatively delivered a company logo that implied an orchid in the pattern of a swirl featured into the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but instead laid the focus on the feeling that they wanted to forecast to their customers.

Arabian horse logo style developed for a steed cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo concept fashioned to illustrate the unique physical traits of the Arabian type of equines. With a different head form and higher tail carriage, the Arabian is one of the most quite easily recognizable equine types in the world.

Las Cafe, A Amherst restaurant logo style a little restaurant, style includes a modified manuscript font style which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout includes a customized script font which floats over a team of luxuriant lines and dots.

Logo design for a software application developer the layout features and legendary Amherst element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in quite a few cases the substance supporting a logo design is equally as important as how it serves the organization it stands for.

Progress logo design developed for a Amherstindoor developer, layout feature a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Amherst interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, collaborates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, site inspections, programming, research, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Amherst, the characters for letter V and also A in center of words advanced have actually been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Amherst logo design project was undertaken for a leadership specialist that enables business professionals to become more efficient at supervising people, expectations, and profitability.

A Amherst business logo style including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was ready for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a place to sell their secondhand goods to other sports enthusiasts.

I designed their Amherst logo design using an illustration which seizes the attention of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this Amherst company logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really produced for an Amherst regional farm it was actually created for a commodities broker, and this particular logo design was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a brand mark that projects esteem, success, and prosperity.

 Amherst Logo design for a nonprofit, Transforming Factor Solutions - the logo design attribute for ostensibly encountering arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this instance, I struck a bullseye with the first shot.

Logo developed for the use of a sign for the restaurant (Brewgrrs), it is an ornate script font that is evocative a popular Amherst sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the business owner to produce a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Amherst, Massachusetts, MA,
Logo designed by ImageCo, Amherst, Massachusetts, MA,
Logo designed by ImageCo, Amherst, Massachusetts, MA,
Logo designed by ImageCo, Amherst, Massachusetts, MA,
Electrical sign design for Amherst restaurnat designed by Amherst Sign Shop
Amherst logo design and brand identity design for Amherst companies
Logo designed by ImageCo, Amherst, Massachusetts, MA,
Logo designed by ImageCo, Amherst, Massachusetts, MA,
Logo designed by ImageCo, Amherst, Massachusetts, MA,
Logo designed by ImageCo, Amherst, Massachusetts, MA,
Logo designed by ImageCo, Amherst, Massachusetts, MA,

Logo designed by ImageCo, Amherst, Massachusetts, MA,

Logo designed by ImageCo, Amherst, Massachusetts, MA,

Logo designed by ImageCo, Amherst, Massachusetts, MA,

Logo designed by ImageCo, Amherst, Massachusetts, MA,

Logo designed by ImageCo, Amherst, Massachusetts, MA,
Logo designed by ImageCo, Amherst, Massachusetts, MA,
Logo designed by ImageCo, Amherst, Massachusetts, MA,
Logo designed by ImageCo, Amherst, Massachusetts, MA,
Logo designed by ImageCo, Amherst, Massachusetts, MA,
Logo designed by ImageCo, Amherst, Massachusetts, MA,
Logo designed by ImageCo, Amherst, Massachusetts, MA,
Logo designed by ImageCo, Amherst, Massachusetts, MA,
Logo designed by ImageCo, Amherst, Massachusetts, MA,
Logo designed by ImageCo, Amherst, Massachusetts, MA,