Amherst, Massachusetts Logo Design

Every new Amherst venture realizes that they require a logo, however few new business owners thoroughly recognize the vital role their company logo can make in their success, or precisely why one logo performs far better than another. A logo has a critical and long-term effect on the success of a business, pick the right one and it will make the door swing and phone ring, go with the wrong one and it will be an obstacle and a hindrance for the longevity of a business.

The logos presented in the ImageCo portfolio help Amherst, Massachusetts companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos do not require scrutiny, they can be realized in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be timeless and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Amherst, Massachusetts coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening in an old part of town and wanted to project a retro atmosphere without coming across as boring or low energy. I accomplished both jobs by means of developing a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as germs made for Amherst, Massachusetts clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and effects of diseases, mainly the field of healthcare that works with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and much more unforgettable.

logo layout with a leaping green frog created for a household fun facility in Amherst, Massachusetts.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a path, a stream, and also a tree - made for Amherst, Massachusetts traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture locations or things but instead convey emotional experiences through the images they capture. The thought behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of most good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Amherst logo but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Amherst logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a customer I encourage them to talk about it with colleagues and family as well as with other people that they don’t actually know so as to get unprejudiced point of views on the worthiness of a concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that tend to hire an expert to design their logo understand how essential a logo is for their organization so they are way more vested in the result. Every logo design job possesses it’s portion of challenges, however the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Amherst, Massachusetts book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it is the most vital part of a published book considering that it is in most cases the primary thing a person sees in the book shop. With regard to a publisher, it’s the optimal opportunity that they will ever get to promote their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many occurrences one of the aspects consumers tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was surely a victory.

 Amherst logo layout made use of for advertising and marketing and a label layout for Vintage Instance features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be much older cases. For this business logo concept I tried to come up with a logo that had a fluid nostalgic feel to it and could be utilized for everything from a web page to a label on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Amherst, Massachusetts, layout consist of an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo design projects due to the fact that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business branding, if restaurants approached their branding in the exact same way dental offices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design features 4 characters surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how individuals should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be understood.

Logo style developed for a hair layout studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which projected a feeling of serenity and connection for their new hair studio. I created a concept which didn’t go the obvious path of making simply a stylized orchid but rather created a business logo which implied a flower in the formation of a swirl featured in to the letter O in the name and by placing attention on the concept with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is in most cases the incorrect route and in this case, the design ended up not being about the orchid but instead placed the main focus on the feeling that they wanted to transmit to their customers.

Arabian horse logo design produced for an equine ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind custom logo design customized to embody the unique physical traits of the Arabian pedigree of horses. By having an unique head form and higher tail posture, the Arabian is one of the very most easily identifiable equine breeds in the entire world.

Las Cafe logo design a small restaurant, style contains a modified script font which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, design consists of a customized manuscript font which floats above a team of ornate lines and also dots.

Logo style for a software application programmer the style attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in many cases the meaning supporting a business logo is equally as important as how it serves the enterprise it represents.

Develop logo design created for a Amherst, Massachusetts indoor developer, layout feature a series of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Amherst, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, coordinates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, area planning, location examinations, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have actually been changed to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Amherst, Massachusetts logo design job was completed for a management expert that helps business leaders to develop into more effective at supervising people, expectations, and profitability.
A logo style featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a location to market their used products to other sports enthusiasts. I tailored their Amherst business logo dsign utilizing an illustration that garners the interest of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually created for an Amherst, Massachusetts area farm it was in reality devised for a commodities broker, and this particular business logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a graphic that projected self-confidence, success, and wealth.

 Amherst Logo design for a not-for-profit, Transforming Point Solutions - the logo design function for outwardly facing arrowhead and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this case, I nailed a bullseye with the very first go.

Logo design developed for using a sign for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to design a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.