Ashland Logo Design

Each and every new Ashland organization realizes that they require a logo, yet few new business owners thoroughly are aware of the crucial role their organization logo can make in their becoming successful, or exactly why one logo performs far better than another. A company logo has an instant and long-term effect on the success of a business, choose the correct one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Ashland businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo design should be timeless and should feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bike produced for a Ashland coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening up in an old section of the community and hoped to cast an old-fashioned tone without appearing as boring or low energy. I achieved both of these jobs by means of developing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and bacteria made for Ashland medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and outcomes of diseases, mainly the branch of medicine which deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and much more unforgettable.

logo design with a jumping green frog developed for a household fun center in Ashland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to include a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, and also a tree - designed for Ashland traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality because travel photographers don’t shoot places or things but rather communicate emotional experiences by means of the photos they record. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Ashland logo design but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Ashland logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with colleagues and family as well as with other people that they don’t actually know so as to get unbiased judgements on the worthiness of a concept. Fortunately, he discussed it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a weird animal in the design world because the people that tend to hire an expert to design their logo design recognize how essential a logo design is for their organization so they are much more vested in the end result. Every logo job has it’s portion of difficulties, however the biggest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Ashland book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most vital part of a published book due to the fact that it is often the first thing a person views in the book store. With regard to a publishing company, it’s the opportunity they will likely ever get to promote their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases one of the traits individuals often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was undoubtedly a victory.

 Ashland logo layout utilized for advertising and marketing and also a tag style for Vintage Instance features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be antique cases. For this brand concept I sought to come up with a logo that had a fluid retro feel to it and could be utilized for anything from a web page to an insignia on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in Ashland, layout include an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo design projects due to the fact that it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business marketing, if dining establishments approached their advertising in the same way dental practices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo design includes 4 characters surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how people ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself will never have the likelihood to be understood.

Logo layout produced for a hair style studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that communicated a spirit of ease and elegance for their new hair studio. I came up with a concept which didn’t go the obvious route of crafting simply a stylized orchid but instead crafted a business logo which implied a flower in the pattern of a swirl featured in to the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a business logo is frequently the incorrect route and in this case, the design ended up not being about the flower but instead placed the main focus on the perception that they wanted to project to their clients.

Arabian horse logo layout created for a horse ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind organization logo concept styled to symbolize the unique physical traits of the Arabian kind of equines. With an identifiable head form and higher tail posture, the Arabian is one of the highly quite easily identifiable equine breeds in the whole world.

Las Cafe logo style a little dining establishment, layout includes a customized script font style which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, style contains a changed manuscript font which hovers above a group of luxuriant lines as well as dots.

Logo style for a software program programmer the style attributes and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in many cases the symbolism behind a logo is equally as important as how it brands the business it stands for.

Develop logo style developed for a Ashland interior designer, layout attribute a collection of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ashland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, area planning, location evaluations, programming, research, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in center of the word advanced have actually been modified to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Ashland logo design assignment was undertaken for a management consultant that aids business leaders to become more successful at handling people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly realized the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell their used goods to other sports enthusiasts. I designed their Ashland logo design dsign utilizing an image that garners the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really designed for an Ashland regional farm it was in reality developed for a products broker, and this particular creative logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design a graphic that projects confidence, effectiveness, and prosperity.
Logo design designed for making use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the owner to produce a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.