Acute Care 360 ImageCo, Ashland, Massachusetts, MA,

ImageCo, Ashland, Massachusetts, MA,

Evolv Design logo designed by ImageCo, Ashland, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, Ashland, Massachusetts, MA,

Ashland, Massachusetts, MA,

ImageCo, Ashland, Massachusetts, MA,
ImageCo, Ashland, Massachusetts, MA,

Mid Valley Pathology logo designed by ImageCo, Ashland, Massachusetts, MA,

FSA OK logo designed by ImageCo, Ashland, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, Ashland, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, Ashland, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, Ashland, Massachusetts, MA,

School board logo designed by ImageCo, Ashland, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, Ashland, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, Ashland, Massachusetts, MA,

Smart kernels logo designed by ImageCo, Ashland, Massachusetts, MA,

POINTERS FOR FINDING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to remember that they can’t reimburse the time you commit which is much more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a designer can only be determined by the quality of their portfolio, if the work in their portfolio doesn’t feature real life samples chances are they will not be able to deliver a premium logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s purpose is to echo your personal vision for your company. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how soon they will get paid.

Ashland LOGO DESIGN​

For over 20 years ImageCo has been helping businesses of all kinds develop unforgettable brand identities. We have done brand identity design work for ranchers, universities, diamond miners, party planners, coffee shops, retail stores, and just about every other kind of business concern you can think of. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as though it will be utilized as an electric sign. As a result of our sign first method our identity designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first technique insures that our logos are equally effective whether they are used in television commercials or web apps, they are consistently recognizable, understood, and always remembered regardless of size or purpose.

American Made ★ Design

Something that truly sets ImageCo apart from other design companies that you may have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to do, we do in-house. Irrespective of the kind of project we accept, brand identity design, business website, trade show display, or electrical sign, we do not, and never will farm-out our client’s projects to agencies located outside the USA. Whenever you call us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the cost of your design project and imposes the conditions of how you and I conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Every new Ashland company knows they require a logo, yet few new business owners thoroughly comprehend the crucial role their logo design will make in their financial success, or precisely why one logo design works better than another. A logo has an instant and lasting influence on the success of a business, choose the right one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Ashland companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in merely a glance.
  2. Scalability: from clothing labels to store signs a scalable business logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos which work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or company they represent.
  5. Relevance: a company logo must be timeless and should feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It’s both a verb and a noun, it is an identifying mark and the process of denoting something so that it could be recognized, its genesis comes from the brand burned onto livestock. These days a brand represents pretty much anything with an intention, whether it be profit or government agencies, a brand is an inherent aspect of defining the value of something in the customer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are each from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition targeted at a specific audience, it’s goal is to create a mental image that the target market will likely identify with.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When somebody states the brand names Ferrari or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and that is what makes individuals buy those products. Brand image is why individuals acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you reflect on the history of a lot of branding companies you’ll find that they are frequently re-branded advertising and marketing companies. When somebody says they are in advertising and marketing most people will likely have an idea about what they do. Yet when a person claims “I’m in branding”… it just sounds more impressive, possibly it’s due to the fact that many people don’t know what it implies to be in branding so it comes off as more mysterious and perhaps even attractive.

Brand Identity – Is an inclusive term that defines the visual elements of a product or company that influence understandings. This largely consists of the name, the logo design, the packaging, the different colors utilized yet can additionally consist of audio, lights, texture, signage, actually anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a type of visual design which helps shape the image of a firm, a product or a business. Brand identity designers create logo designs, signage designs, product packaging, and also collateral products such as business cards, stationery, and also brochures. Some visual designers also build websites as well as user interfaces. The necessary function of a brand identity designer is to establish the visual cues and a psychological tone with the goal of influencing actions, outcomes and also assumptions.

Featured SIGNS & LOGOS

Retro logo design of a bike created for a Ashland coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an older part of the area and really wanted to cast a nostalgic feel without coming across as stodgy or low energy. I achieved the two jobs via developing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscope slide and germs developed for Ashland clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and effects of diseases, especially the field of healthcare that works with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and more memorable.

logo style with a leaping environment-friendly frog created for a household enjoyable facility in Ashland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, as well as a tree - made for Ashland travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but instead communicate emotional experiences by means of the images they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Ashland logo but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Ashland logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, while he loved the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his hatred for this specific breed of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and family as well as with individuals that they don’t even know so as to get impartial viewpoints on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a strange animal in the design world because the people that have a tendency to hire a professional to create their business logo recognize how vital a logo design is for their company so they are way more vested in the end result. Every logo design job has it’s share of obstacles, but the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Ashland book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it is the most crucial part of a published book given that it is ordinarily the first thing a person views in the book store. For a publishing company, it’s the best opportunity they will likely ever have to publicize their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many occurrences one of the traits individuals usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of flight and it was definitely a winner.

 Ashland logo layout utilized for advertising and a tag design for Vintage Situation includes an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be older cases. For this business logo concept I tried to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo produced for an orthodontist in Ashland, layout consist of an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design jobs considering that it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the same way dental practitioners do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo features 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how people ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo layout developed for a Ashland hair style studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which projected a spirit of simplicity and elegance for their new hair salon. I created a concept which didn’t go the obvious route of designing merely a stylized orchid but instead crafted a logo which implied an orchid in the formation of a swirl featured in to the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo design is generally the wrong course and in this case, the design ended up not being about the flower but alternately put the importance on the emotion that they really wanted to forecast to their customers.

Arabian equine logo style developed for a steed ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logo design tailored to display the unique physical traits of the Arabian type of horses. By having a distinctive head form and higher tail carriage, the Arabian is one of the most immediately recognizable equine types in the whole world.

Las Cafe, A Ashland Coffee shop logo design a little restaurant, layout consists of a changed script font which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style consists of a changed manuscript font which floats over a team of luxuriant lines and dots.

Logo layout for a software program designer the layout features as well as famous Ashland aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the meaning supporting a business logo is just as important as how it brands the business it represents.

Evolve logo style created for a Ashlandindoor developer, design attribute a series of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ashland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, site assessments, programming, investigation, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Ashland, the characters for letter V and also A in middle of words progressed have been modified to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Ashland logo design job was completed for a management coach that aids business professionals to develop into more effective at handling people, expectations, and productivity.

A Ashland business logo design including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a spot to market their pre-owned products to other sports enthusiasts.

I designed their Ashland logo design utilizing an illustration which garners the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ farms, this Ashland company logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually produced for an Ashland regional farm it was in reality developed for a products broker, and this company was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a brand mark that projects assurance, financial success, and luxury.

 Ashland Logo design for a nonprofit, Turning Factor Solutions - the logo style function for outwardly dealing with arrowhead and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Luckily, in this particular instance, I hit a bullseye with the 1st go.

Logo developed for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a well-known Ashland sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to develop a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Ashland, Massachusetts, MA,
Logo designed by ImageCo, Ashland, Massachusetts, MA,
Logo designed by ImageCo, Ashland, Massachusetts, MA,
Logo designed by ImageCo, Ashland, Massachusetts, MA,
Electrical sign design for Ashland restaurnat designed by Ashland Sign Business
Ashland logo design and brand identity design for Ashland companies
Logo designed by ImageCo, Ashland, Massachusetts, MA,
Logo designed by ImageCo, Ashland, Massachusetts, MA,
Logo designed by ImageCo, Ashland, Massachusetts, MA,
Logo designed by ImageCo, Ashland, Massachusetts, MA,
Logo designed by ImageCo, Ashland, Massachusetts, MA,

Logo designed by ImageCo, Ashland, Massachusetts, MA,

Logo designed by ImageCo, Ashland, Massachusetts, MA,

Logo designed by ImageCo, Ashland, Massachusetts, MA,

Logo designed by ImageCo, Ashland, Massachusetts, MA,

Logo designed by ImageCo, Ashland, Massachusetts, MA,
Logo designed by ImageCo, Ashland, Massachusetts, MA,
Logo designed by ImageCo, Ashland, Massachusetts, MA,
Logo designed by ImageCo, Ashland, Massachusetts, MA,
Logo designed by ImageCo, Ashland, Massachusetts, MA,
Logo designed by ImageCo, Ashland, Massachusetts, MA,
Logo designed by ImageCo, Ashland, Massachusetts, MA,
Logo designed by ImageCo, Ashland, Massachusetts, MA,
Logo designed by ImageCo, Ashland, Massachusetts, MA,
Logo designed by ImageCo, Ashland, Massachusetts, MA,