Acute Care 360 ImageCo, Auburn, Massachusetts, MA,

ImageCo, Auburn, Massachusetts, MA,

Evolv Design logo designed by ImageCo, Auburn, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, Auburn, Massachusetts, MA,

Auburn, Massachusetts, MA,

ImageCo, Auburn, Massachusetts, MA,
ImageCo, Auburn, Massachusetts, MA,

Mid Valley Pathology logo designed by ImageCo, Auburn, Massachusetts, MA,

FSA OK logo designed by ImageCo, Auburn, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, Auburn, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, Auburn, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, Auburn, Massachusetts, MA,

School board logo designed by ImageCo, Auburn, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, Auburn, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, Auburn, Massachusetts, MA,

Smart kernels logo designed by ImageCo, Auburn, Massachusetts, MA,

STRATEGIES ON DETERMINING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design agency can only be evaluated from the quality of their portfolio, if the work in their design portfolio doesn’t contain real life samples chances are they won’t be able to deliver a premium logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s purpose is to reflect your unique vision for your business. If a logo designer isn’t focused on actualizing your vision, the thing they are actually focused on is how fast they will get paid.

Auburn LOGO DESIGN​

For over 2 decades ImageCo has been helping businesses of all kinds cultivate unforgettable brands. We’ve done brand design work for builders, universities, heart surgeons, party planners, coffee shops, retail stores, and practically every other kind of business concern you can envision. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be utilized as an electric sign. As a result of our sign first approach our designs can, and have been used in everything from fashion labels to billboards. Our sign first technique ensures that our logos are just as effective whether they are used in television commercials or web apps, they are consistently recognizable, understood, and remembered regardless of size or function.

American Made ★ Design

The thing which truly sets ImageCo apart from many of the design firms that you may have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are contracted to perform, we perform in-house. Irrespective of the type of project we undertake, business logo, website design, trade show exhibition, or electrical sign, we do not, and never will job out our client’s projects to 3rd parties based outside the US. Whenever you phone us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a go-between that increases the cost of your design project and imposes the terms of how you and I conduct business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

It’s likely that every new Auburn entrepreneur understands that they need a logo, but few new business owners fully recognize the pivotal role their logo can perform in their financial success, or why one business logo functions far better than another. A logo design has an immediate and sustaining effect on the growth of a company, choose the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Auburn businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not need contemplation, they can be comprehended in just a glance.
  2. Scalability: from label to retail signs a scalable logo design will remain legible and equally emotive at any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they brand.
  5. Relevance: a logo must be timeless and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It is both a verb and also a noun, it is an identifying mark and also the act of denoting something to make sure that it can be identified, its origin originates from the brand branded onto livestock. Today a brand indicates basically anything with a motive, regardless of whether it be profit or political parties, a brand is an intrinsic aspect of specifying the value of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are both from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target market, it’s goal is to develop a mental image that the target market will identify with.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When a person states the names Ferrari or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes people purchase those products. Brand image is why individuals get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the beginning of most branding firms you’ll discover that they are often re-branded advertising and marketing firms. When somebody states they are in advertising and marketing lots of people will likely have an idea about what they do. However when a person claims “I’m in branding”… it simply seems much more attractive, maybe it’s because lots of people do not fully understand what it indicates to be in branding so it comes off as more mysterious and even attractive.

Brand Identity – Is an inclusive term that describes the visual aspects of a product or business that influence perceptions. This mostly consists of the name, the logo design, the product packaging, the different colors utilized however can additionally include audio, illumination, texture, signage, really anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a kind of visual design which helps shape the image of a business, a product or a company. Brand identity designers produce logo designs, signage designs, product packaging, and collateral products such as cards, stationery, and brochures. Some identity designers also build websites and software interfaces. The essential function of a brand identity designer is to create the visual cues and an emotional tone with the goal of influencing activities, results and also assumptions.

select SIGNS & LOGOS

Retro logo layout of a bike developed for a Auburn coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening in an older part of the city and hoped to project a retro atmosphere without appearing as uninteresting or low energy. I accomplished each of the tasks via designing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscope slide and germs designed for Auburn clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and outcomes of diseases, especially the field of healthcare which works with the clinical examination of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be extremely literal with a design and to a degree, this design approaches the company it represents fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and more unforgettable.

logo style with a jumping eco-friendly frog designed for a family enjoyable center in Auburn.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to integrate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a flock of birds, a hill, a trail, a stream, and a tree - designed for Auburn traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field because travel photographers don’t capture places or things but instead reveal emotional journeys by means of the pictures they record. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I attempted to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Auburn logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Auburn logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular variety of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the value of a design concept. Fortunately, he shared it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world given that the people that tend to hire a professional to create their business logo comprehend how important a logo is for their business so they are much more vested in the outcome. Every logo job has it’s portion of obstacles, however the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Auburn book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it really is the most essential part of a printed book due to the fact that it is in most cases the very first thing a person views in the book shop. Concerning a publishing company, it’s the best opportunity that they will likely ever have to advertise their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases 1 of the traits consumers usually tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of air travel and it was definitely a winner.

 Auburn logo style made use of for marketing and also a label design for Vintage Case includes an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which looked to be much older cases. For this logo design I attempted to come up with a logo that offered a fluid old style feel to it and could be used for everything from a website to a label on brand new cases that seemed like they were from a different era.

Logo design created for an orthodontist in Auburn, design consist of an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo jobs because it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the very same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design includes 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how individuals ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo layout produced for a Auburn hair design studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which projected an atmosphere of simplicity and connection for their new hair salon. I created a concept that did not go the obvious path of crafting simply a stylized orchid but rather delivered a company logo that implied an orchid in the formation of a swirl blended into the letter O in the name and by putting attention on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is frequently the wrong route and in this case, the design ended up not being about the flower but alternately laid the importance on the feeling that they really wanted to transmit to their clients.

Arabian horse logo layout created for a horse cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original logo concept styled to illustrate the unique physical traits of the Arabian breed of horses. With an unique head shape and higher tail posture, the Arabian is one of the most quite easily recognizable horse types in the whole world.

Las Cafe, A Auburn restaurant logo style a small dining establishment, layout consists of a changed script font style which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style contains a modified script font which hovers above a group of ornate lines and dots.

Logo layout for a software program programmer the design features as well as legendary Auburn component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in many cases the meaning behind a logo design is equally as important as how it brands the enterprise it represents.

Advance logo style created for a Auburnindoor developer, style function a series of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Auburn interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Auburn, the characters for letter V and also A in center of the word progressed have actually been customized to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Auburn logo design assignment was undertaken for a management expert that helps business leaders to develop into more effective at managing people, expectations, and productivity.

A Auburn business logo design including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell their pre-owned products to other sports enthusiasts.

I created their Auburn business logo design utilizing an illustration that garners the attention of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo layout MQ farms, this Auburn company logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually designed for an Auburn area farm it was actually created for an investments broker, and this logo design was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a image that projected trust, financial success, and opulence.

 Auburn Logo design for a not-for-profit, Turning Factor Solutions - the logo layout feature for outwardly dealing with arrow and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this particular instance, I struck a bullseye with the 1st go.

Logo made for using an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a popular Auburn sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to develop a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Auburn, Massachusetts, MA,
Logo designed by ImageCo, Auburn, Massachusetts, MA,
Logo designed by ImageCo, Auburn, Massachusetts, MA,
Logo designed by ImageCo, Auburn, Massachusetts, MA,
Electrical sign design for Auburn restaurnat designed by Auburn Sign Business
Auburn logo design and brand identity design for Auburn businesses
Logo designed by ImageCo, Auburn, Massachusetts, MA,
Logo designed by ImageCo, Auburn, Massachusetts, MA,
Logo designed by ImageCo, Auburn, Massachusetts, MA,
Logo designed by ImageCo, Auburn, Massachusetts, MA,
Logo designed by ImageCo, Auburn, Massachusetts, MA,

Logo designed by ImageCo, Auburn, Massachusetts, MA,

Logo designed by ImageCo, Auburn, Massachusetts, MA,

Logo designed by ImageCo, Auburn, Massachusetts, MA,

Logo designed by ImageCo, Auburn, Massachusetts, MA,

Logo designed by ImageCo, Auburn, Massachusetts, MA,
Logo designed by ImageCo, Auburn, Massachusetts, MA,
Logo designed by ImageCo, Auburn, Massachusetts, MA,
Logo designed by ImageCo, Auburn, Massachusetts, MA,
Logo designed by ImageCo, Auburn, Massachusetts, MA,
Logo designed by ImageCo, Auburn, Massachusetts, MA,
Logo designed by ImageCo, Auburn, Massachusetts, MA,
Logo designed by ImageCo, Auburn, Massachusetts, MA,
Logo designed by ImageCo, Auburn, Massachusetts, MA,
Logo designed by ImageCo, Auburn, Massachusetts, MA,