Belmont Logo Design

Virtually every new Belmont organization realizes that they require a logo, however few new business owners entirely grasp the key role their organization logo can play in their success, or precisely why one logo design performs more effectively than another. A business logo has an immediate and long-term impact on the financial success of a business, select the correct one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Belmont companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and equally emotive at every size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bicycle developed for a Belmont coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an older section of the community and hoped to project an old-fashioned atmosphere without coming across as stodgy or low energy. I fulfilled each of the jobs by means of developing a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and germs created for Belmont clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, mainly the branch of medicine that deals with the clinical examination of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more attention grabbing and more meaningful.

logo style with a leaping eco-friendly frog made for a household enjoyable center in Belmont.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, as well as a tree - designed for Belmont traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture places or things but instead communicate emotional journeys through the images they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I attempted to do something much the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Belmont logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Belmont logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, while he liked the concept, really did not care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this specific variety of sea bird.

When I turn a design over to a client I encourage them to share it with friends and colleagues and family as well as with folks that they don’t actually know so as to get objective viewpoints on the value of a design. Fortunately, he talked about it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire an expert to create their business logo recognize how vital a logo is for their organization so they are much more vested in the result. Every logo project possesses it’s share of difficulties, but the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Belmont book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it is the most vital part of a published book because it is usually the very first thing a person sees in the book store. For a publisher, it’s the optimal opportunity they will likely ever have to promote their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances one of the items consumers usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service based in LA and while I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was undoubtedly a victory.

 Belmont logo layout made use of for advertising and marketing and a label design for Vintage Case features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be vintage cases. For this brand concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could be used for anything from a website to an insignia on brand new cases that appeared like they were from another era.

Logo created for an orthodontist in Belmont, style consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design jobs because it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the very same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design features 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how individuals should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself won’t have the chance to be understood.

Logo design created for a hair style studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed a feeling of peace and class for their new hair studio. I came up with a design that didn’t go the obvious route of designing simply a stylized orchid but alternatively designed a logo design which implied a flower in the pattern of a swirl integrated in to the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is usually the wrong path and in this case, the design ended up not being about the flower but alternately placed the focus on the emotion that they wanted to forecast to their customers.

Arabian equine logo design created for an equine ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand concept customized to embody the unique physical traits of the Arabian kind of horses. By having a different head form and higher tail posture, the Arabian is one of the most easily recognizable horse lineages in the whole world.

Las Cafe logo layout a little restaurant, layout consists of a customized manuscript font style which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, layout contains a changed script typeface which floats above a team of luxuriant lines and also dots.

Logo layout for a software application developer the design features and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the substance supporting a logo design is just as important as how it serves the business it stands for.

Develop logo style created for a Belmont indoor developer, style feature a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Belmont interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, collaborates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, location evaluations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and also A in middle of words progressed have actually been modified to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Belmont logo design assignment was done for a management specialist that enables business leaders to become more efficient at supervising people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their pre-owned equipment to other sports enthusiasts. I designed their Belmont logo dsign using a graphic that garners the attention of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually produced for an Belmont regional farm it was actually created for a products broker, and this particular logo design was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a graphic that projected self-assurance, effectiveness, and wealth.
Logo developed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the owner to develop a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.