Acute Care 360 ImageCo, Beverly Cove, Massachusetts, MA,

ImageCo, Beverly Cove, Massachusetts, MA,

Evolv Design logo designed by ImageCo, Beverly Cove, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, Beverly Cove, Massachusetts, MA,

Beverly Cove, Massachusetts, MA,

ImageCo, Beverly Cove, Massachusetts, MA,
ImageCo, Beverly Cove, Massachusetts, MA,

Mid Valley Pathology logo designed by ImageCo, Beverly Cove, Massachusetts, MA,

FSA OK logo designed by ImageCo, Beverly Cove, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, Beverly Cove, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, Beverly Cove, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, Beverly Cove, Massachusetts, MA,

School board logo designed by ImageCo, Beverly Cove, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, Beverly Cove, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, Beverly Cove, Massachusetts, MA,

Smart kernels logo designed by ImageCo, Beverly Cove, Massachusetts, MA,

STRATEGIES ON FINDING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to remember that they can’t refund the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a design firm can only be evaluated from the quality of their portfolio, if the work in their design portfolio does not feature actual samples odds are they will not be able to produce a premium logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s purpose is to mirror your unique vision for your organization. If a logo designer isn’t focused on realizing your vision, the thing they are really focused on is how soon they will get paid.

Beverly Cove LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs grow memorable brands. We’ve undertaken logo design work for farmers, colleges, heart surgeons, wedding singers, coffee roasters, retail stores, and virtually every other kind of business you can imagine. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be utilized as an electrical sign. As a result of our sign first method our designs can, and have been utilized in everything from clothing labels to neon signs. Our sign first approach insures that our logos are equally successful whether they are used in television commercials or web apps, they are consistently identifiable, understood, and remembered no matter of scale or purpose.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design firms that you might possibly have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to do, we do ourselves. Regardless of the type of design project we accept, business logo, website, trade show banners, or electric sign, we do not, and never will job-out our customer’s work to contractors located outside the USA. Whenever you phone us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a broker that marks up the price of your design project and imposes the terms of how we do business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Nearly every new Beverly Cove organization knows they need a logo, yet few start ups thoroughly recognize the essential role their logo will perform in their becoming successful, or exactly why one business logo works far better than another. A company logo has a critical and long-term influence on the growth of a company, select the right one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Beverly Cove businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t need deliberation, they can be understood in merely a look.
  2. Scalability: from clothing labels to posters a scalable logo will stay legible and just as emotive at any scale.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or company they brand.
  5. Relevance: a logo should be timeless and will feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It’s both a verb as well as a noun, it’s an identifying mark and also the process of denoting something to make sure that it could be recognized, its origin originates from the mark burned onto livestock. These days a brand symbolizes practically anything with an intention, whether it be revenue or politics, a brand is an innate aspect of specifying the value of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are all from the same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target audience, it’s goal is to create an image that the target market can identify with.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When somebody mentions the names Porsche or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and that is what makes people want those products. Brand image is why individuals purchase most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you look back at the beginning of a lot of branding agencies you’ll discover that they are quite often re-branded advertising companies. When a person states they are in advertising and marketing most people will likely have an idea about what they do. Yet when somebody states “I am in branding”… it just seems much more attractive, probably it’s due to the fact that many people don’t fully understand what it suggests to be in branding so it comes off as more mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that defines the visual elements of a product or agency that affect understandings. This primarily consists of the name, the logo design, the product packaging, the different colors utilized yet can additionally consist of sound, lighting, texture, signs, actually anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a kind of visual design which helps form the public image of a business, a product or an institution. Brand identity designers create logo designs, sign designs, packaging, and collateral products such as cards, stationery, and also brochures. Some visual designers also build web sites as well as software interfaces. The essential duty of a brand identity designer is to create the visual cues as well as a psychological tone with the goal of influencing actions, outcomes as well as assumptions.

select signs/logos

Retro logo design of a bike created for a Beverly Cove coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening in an older section of the area and really wanted to project a retro feel without coming across as boring or low energy. I achieved both jobs by creating a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and also germs designed for Beverly Cove clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and consequences of diseases, mainly the branch of medicine that deals with the clinical evaluation of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and more unforgettable.

logo style with a leaping eco-friendly frog created for a family members fun facility in Beverly Cove.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - developed for Beverly Cove travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture places or things but instead reveal emotional journeys by means of the images they record. The thought behind this logo design was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I attempted to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Beverly Cove logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Beverly Cove logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this particular breed of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and colleagues and family as well as with other people that they don’t even know so as to get objective opinions on the value of a design. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to create their business logo realize how important a logo design is for their organization so they are way more vested in the end result. Every logo job has it’s allotment of challenges, but the greatest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Beverly Cove publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it is the most crucial part of a printed book due to the fact that it is in most cases the very first thing a person views in the book shop. With respect to a publishing company, it’s the opportunity that they will likely ever have to spotlight their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many instances 1 of the aspects individuals tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of airline flight and it was certainly a success.

 Beverly Cove logo design used for advertising and marketing and a label design for Vintage Instance includes an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which looked to be vintage cases. For this custom logo design I sought to come up with a logo that had a fluid nostalgic feel to it and could be utilized for every thing from a web site to a label on brand new cases that looked like they were from another era.

Logo design developed for an orthodontist in Beverly Cove, design consist of an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design projects due to the fact that it appears that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the very same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design features 4 characters startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how individuals should think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself will never have the chance to be understood.

Logo layout created for a Beverly Cove hair design studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which communicated a sense of peace and connection for their new hair salon. I came up with a design that did not go the obvious direction of making merely a stylized orchid but instead delivered a company logo which implied an orchid in the formation of a swirl featured in to the letter O in the name and by putting attention on the logo design with the figure of a hummingbird hovering over the image itself. The obvious path in designing a business logo is usually the wrong direction and in this case, the design ended up not being about the orchid but instead put the importance on the emotion that they really wanted to transmit to their customers.

Arabian horse logo design created for a steed cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logotype concept tailored to exemplify the unique physical traits of the Arabian breed of equines. With an identifiable head form and higher tail carriage, the Arabian is one of the highly quite easily recognizable equine lineages in the whole world.

Las Cafe, A Beverly Cove Coffee shop logo design a small restaurant, style contains a customized script typeface which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, design includes a customized manuscript typeface which floats above a team of ornate lines as well as dots.

Logo layout for a software programmer the design functions and also legendary Beverly Cove element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in quite a few cases the substance supporting a company logo is equally as important as how it serves the company it represents.

Evolve logo design produced for a Beverly Coveinterior developer, layout attribute a collection of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Beverly Cove interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, collaborates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, site assessments, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions in Beverly Cove, the personalities for letter V and A in middle of words advanced have actually been modified to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Beverly Cove logo design job was carried out for a management guide that assists business leaders to develop into more effective at supervising people, expectations, and productivity.

A Beverly Cove business logo layout featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was ready for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a location to sell their pre-owned goods to other sports enthusiasts.

I designed their Beverly Cove logo design using an illustration which captures the attention of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo layout MQ ranches, this Beverly Cove company logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really composed for an Beverly Cove regional farm it was really developed for a products broker, and this particular company logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a graphic that projects assurance, success, and luxury.

 Beverly Cove Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for outwardly dealing with arrowhead and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this instance, I struck a bullseye with the very first shot.

Logo design created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is reminiscent of a renowned Beverly Cove sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to produce a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,
Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,
Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,
Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,
Electrical sign design for Beverly Cove restaurnat designed by Beverly Cove Sign Business
Beverly Cove logo design and brand identity design for Beverly Cove businesses
Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,
Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,
Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,
Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,
Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,

Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,

Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,

Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,

Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,

Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,
Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,
Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,
Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,
Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,
Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,
Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,
Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,
Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,
Logo designed by ImageCo, Beverly Cove, Massachusetts, MA,