Beverly, Massachusetts Logo Design

Each and every new Beverly company knows they need a logo, yet few entrepreneurs entirely realize the crucial role their logo can take in their financial success, or the reason that one logo design performs more effectively than another. A business logo has a critical and long-term impact on the prosperity of a business, choose the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help Beverly, Massachusetts businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs do not require contemplation, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at any dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo needs to be ageless and will feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a Beverly, Massachusetts coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an old section of the area and wanted to cast a retro atmosphere without coming across as stodgy or low energy. I fulfilled the two tasks via creating a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide as well as germs created for Beverly, Massachusetts clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and outcomes of diseases, mainly the field of medicine which deals with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more attention grabbing and much more memorable.

logo design with a jumping environment-friendly frog created for a household enjoyable facility in Beverly, Massachusetts.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, and a tree - designed for Beverly, Massachusetts travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional journeys through the photos they capture. The thought behind this logo design was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I attempted to do something the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Beverly logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Beverly logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my customer, while he loved the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific type of sea bird.

When I turn a concept over to a client I encourage them to talk about it with colleagues and family as well as with other people that they don’t actually know so as to get unprejudiced opinions on the merit of a design concept. Fortunately, he talked about it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world given that the people that have a tendency to hire an expert to create their logo design realize how crucial a logo design is for their business so they are way more invested in the outcome. Every logo project has it’s share of obstacles, however the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Beverly, Massachusetts book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it really is the most important part of a published book due to the fact that it is ordinarily the initial thing a person sees in the book store. For a publisher, it’s the most ideal opportunity that they will ever get to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances 1 of the items individuals tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was surely a victory.

 Beverly logo style made use of for advertising and marketing as well as a tag style for Vintage Situation features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be much older cases. For this logo design I tried to come up with a logo that offered a fluid vintage feel to it and could be utilized for everything from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo design developed for an orthodontist in Beverly, Massachusetts, style consist of an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo projects considering that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually really love doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo design includes 4 characters startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize precisely how people should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo design created for a hair design workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a feeling of serenity and class for their new hair salon. I created a design which didn’t go the obvious route of designing simply a stylized orchid but instead designed a company logo that implied an orchid in the pattern of a swirl featured into the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird floating over the image itself. The obvious path in designing a company logo is usually the wrong direction and in this case, the design ended up not being about the orchid but instead laid the focus on the feeling that they really wanted to project to their customers.

Arabian horse logo layout developed for a steed ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo design customized to exemplify the unique physical traits of the Arabian pedigree of horses. With a different head shape and higher tail carriage, the Arabian is one of the most immediately identifiable equine breeds in the world.

Las Coffee shop logo layout a tiny dining establishment, design contains a customized manuscript font which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, style includes a changed script font style which hovers over a group of ornate lines as well as dots.

Logo style for a software application developer the layout attributes and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in many cases the meaning supporting a company logo is just as important as how it serves the company it represents.

Develop logo layout produced for a Beverly, Massachusetts interior designer, layout feature a series of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Beverly, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, site evaluations, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have actually been changed to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Beverly, Massachusetts logo design project was carried out for a management consultant that aids business leaders to develop into more efficient at overseeing people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a place to sell off their secondhand goods to other sports enthusiasts. I designed their Beverly business logo dsign along with a graphic that seizes the attention of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really designed for an Beverly, Massachusetts area farm it was actually developed for a commodities broker, and this particular logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a image that projects assurance, effectiveness, and wealth.

 Beverly Logo design for a not-for-profit, Transforming Point Solutions - the logo style attribute for externally dealing with arrow and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Fortunately, in this case, I struck a bullseye with the first try.

Logo design developed for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to develop a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.