Billerica Logo Design

Virtually every new Billerica venture knows they require a logo, yet few entrepreneurs fully realize the essential role their logo design can make in their becoming successful, or the reason that one logo design performs more effectively than another. A logo design has a critical and lasting influence on the growth of a company, pick the correct one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Billerica companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t require contemplation, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at any size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be timeless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bicycle produced for a Billerica coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an older part of the community and really wanted to visualize a retro vibe without appearing as boring or low energy. I fulfilled the two tasks via developing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and bacteria designed for Billerica clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and effects of diseases, especially the branch of healthcare which deals with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be overly literal with a design and to a point, this design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and much more memorable.

logo layout with a jumping eco-friendly frog developed for a household enjoyable center in Billerica.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, and also a tree - created for Billerica traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector because travel photographers don’t capture locations or things but instead convey emotional experiences through the pictures they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I made an effort to do something very similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Billerica logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Billerica logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and colleagues and family as well as with other people that they don’t actually know so as to get objective judgements on the value of a design concept. Fortunately, he talked about it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that tend to hire an expert to create their logo design recognize how important a logo is for their business so they are much more invested in the result. Every logo design project possesses it’s allotment of hurdles, however the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Billerica publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most necessary part of a published book due to the fact that it is usually the primary thing a person views in the bookstore. With respect to a publisher, it’s the most ideal opportunity they will ever have to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many occurrences 1 of the items folks often tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of air travel and it was surely a victory.

 Billerica logo style made use of for marketing and also a label design for Vintage Situation includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be much older cases. For this logo design I tried to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for everything from a website to a label on brand new cases that seemed like they were from a different generation.

Logo design produced for an orthodontist in Billerica, design consist of an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo jobs because it seems that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business advertising, if restaurants approached their advertising in the same way dental offices do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design features 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how people should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself will never have the opportunity to be comprehended.

Logo style developed for a hair design studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which communicated a spirit of contentment and class for their new hair salon. I created a design that didn’t go the obvious path of making just a stylized orchid but alternatively crafted a business logo that implied an orchid in the formation of a swirl incorporated in to the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a company logo is frequently the wrong direction and in this case, the design ended up not being about the orchid but alternately placed the attention on the emotion that they wanted to forecast to their customers.

Arabian steed logo style created for a steed ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand concept customized to exemplify the unique physical traits of the Arabian kind of horses. With a different head form and very high tail carriage, the Arabian is one of the highly quite easily identifiable equine breeds in the entire world.

Las Coffee shop logo design a small restaurant, style contains a customized manuscript font which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design includes a changed manuscript font which hovers over a group of ornate lines and dots.

Logo style for a software application programmer the style functions and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in many cases the significance supporting a logo is equally as important as how it brands the company it represents.

Advance logo style developed for a Billerica interior designer, style attribute a series of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Billerica interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, site evaluations, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in middle of the word progressed have actually been changed to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Billerica logo design assignment was undertaken for a leadership specialist that helps business professionals to become more effective at managing people, expectations, and profitability.

A logo style including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a spot to sell off their previously owned items to other sports enthusiasts. I designed their Billerica logo design dsign using an image which garners the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually developed for an Billerica regional farm it was in reality designed for an investments broker, and this particular company was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a image that projects assurance, effectiveness, and wealth.
Logo design made for using an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the proprietor to design a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.