Billerica, Massachusetts Logo Design

Each and every new Billerica company realizes that they are in need of a logo, but few entrepreneurs thoroughly recognize the essential role their logo will take in their success, or exactly why one logo design performs better than another. A logo design has an immediate and sustaining effect on the viability of a company, select the correct one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help Billerica, Massachusetts businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be grasped in just a glimpse.
  2. Scalability: from labels to signboards a scalable business logo will be legible and equally emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo needs to be lasting and should feel as relevant today, tomorrow, and twenty five years from today.
Retro logo style of a bike created for a Billerica, Massachusetts coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening up in an older section of the city and wanted to cast a vintage vibe without coming across as boring or low energy. I fulfilled each of the jobs by means of creating a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo layout with a microscope slide and germs developed for Billerica, Massachusetts medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and outcomes of diseases, mainly the field of healthcare that works with the laboratory evaluation of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and more memorable.

logo style with a jumping green frog developed for a family enjoyable facility in Billerica, Massachusetts.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, as well as a tree - designed for Billerica, Massachusetts travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional journeys by means of the photos they record. The idea behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is representative of the majority of good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with just words. I attempted to do something the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Billerica logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Billerica logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my customer, even though he liked the concept, really did not care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family members as well as with people that they don’t even know so as to get honest judgements on the benefit of a concept. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to create their business logo realize how crucial a logo is for their business so they are way more invested in the end result. Every logo project possesses it’s share of hurdles, however the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for Billerica, Massachusetts book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it is the most necessary part of a published book given that it is usually the very first thing a person views in the book store. For a publishing company, it’s the most ideal opportunity that they will likely ever get to promote their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many cases 1 of the traits individuals tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service located in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of air travel and it was certainly a winner.

 Billerica logo design utilized for advertising and marketing and also a label style for Vintage Instance includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which looked to be vintage cases. For this business logo design I tried to come up with a logo that had a fluid vintage feel to it and could easily be utilized for everything from a web site to a label on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in Billerica, Massachusetts, layout include an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo design jobs because it appears that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business marketing, if dining establishments approached their advertising in the same way dental practices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 personalities surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe how people should think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself won’t have the likelihood to be understood.

Logo layout created for a hair design studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that communicated a spirit of ease and class for their new hair studio. I came up with a concept that didn’t go the obvious direction of making just a stylized orchid but instead created a business logo that suggested a flower in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the concept with the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo is generally the incorrect course and in this case, the design ended up not being about the orchid but alternately put the main focus on the feeling that they really wanted to project to their clients.

Arabian equine logo style created for an equine cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct custom logo concept fashioned to illustrate the unique physical traits of the Arabian pedigree of horses. By having a different head form and high tail carriage, the Arabian is one of the highly quite easily identifiable horse lineages in the entire world.

Las Coffee shop logo style a small restaurant, layout contains a customized script font style which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style includes a customized manuscript font style which hovers over a group of ornate lines and also dots.

Logo design for a software program developer the design functions and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the significance supporting a logo is equally as important as how it brands the organization it stands for.

Advance logo design created for a Billerica, Massachusetts interior designer, design function a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Billerica, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words progressed have been customized to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Billerica, Massachusetts logo design project was performed for a management guide that enables business leaders to develop into more effective at managing people, expectations, and productivity.
A logo design featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a spot to sell off their used goods to other sports enthusiasts. I tailored their Billerica logo design dsign utilizing a graphic which garners the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually produced for an Billerica, Massachusetts regional farm it was really created for an investments broker, and this logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make an identity that projects confidence, effectiveness, and prosperity.

 Billerica Logo design for a nonprofit, Turning Point Solutions - the logo layout attribute for outwardly encountering arrowhead as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Thankfully, in this particular case, I hit a bullseye with the very first shot.

Logo design made for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font style that is similar to a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the business owner to create a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.