Boston Logo Design

Each and every new Boston business knows they need a logo, yet few entrepreneurs thoroughly grasp the key role their organization logo can perform in their success, or the reason that one business logo functions more effectively than another. A company logo has an instant and long-term effect on the financial success of a company, choose the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help Boston companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bike developed for a Boston coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening in an old part of town and wished to cast a nostalgic vibe without appearing as boring or low energy. I accomplished both jobs via designing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo style with a microscope slide and bacteria created for Boston clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and effects of diseases, especially the field of medicine that works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and even more memorable.

logo layout with a jumping eco-friendly frog created for a household enjoyable facility in Boston.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - created for Boston traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers tend not to shoot locations or things but rather communicate emotional journeys through the pictures they record. The thought behind this logo design was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of most good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I tried to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Boston logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Boston logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my client, even though he loved the concept, really did not care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this specific breed of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family as well as with individuals that they don’t even know so as to get impartial point of views on the merit of a concept. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world because the people that are inclined to hire an expert to create their logo realize how crucial a logo design is for their company so they are much more invested in the final result. Every logo design job possesses it’s portion of obstacles, however the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Boston book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most crucial part of a published book because it is often the very first thing a person views in the book shop. Concerning a publishing company, it’s the best opportunity they will ever have to advertise their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many cases one of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was certainly a victory.

 Boston logo style used for advertising and marketing as well as a label design for Vintage Situation includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be older cases. For this logo concept I strove to come up with a logo that provided a fluid nostalgic feel to it and could be used for anything from a web site to a label on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Boston, design include an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo projects due to the fact that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their branding in the exact same way dental professionals do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo features 4 characters staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain specifically how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself won’t have the chance to be comprehended.

Logo design created for a hair layout studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which communicated a feeling of peace and elegance for their new hair studio. I came up with a design which didn’t go the obvious path of crafting merely a stylized orchid but rather crafted a company logo that suggested a flower in the pattern of a swirl integrated in to the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is frequently the incorrect direction and in this case, the design ended up not being about the flower but alternately put the attention on the perception that they really wanted to forecast to their customers.

Arabian equine logo layout created for a steed cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique logo concept customized to manifest the unique physical traits of the Arabian pedigree of horses. With an unique head shape and high tail carriage, the Arabian is one of the very most immediately recognizable horse lineages in the world.

Las Coffee shop logo layout a small restaurant, style consists of a changed script font which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, design consists of a customized manuscript font which floats over a group of ornate lines as well as dots.

Logo layout for a software developer the style functions and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in many cases the symbolism behind a logo is just as important as how it brands the organization it represents.

Progress logo layout developed for a Boston interior developer, layout function a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Boston interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, area planning, location evaluations, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in center of words advanced have actually been changed to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Boston logo design assignment was completed for a leadership advisor that helps business leaders to become more effective at handling people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to sell their pre-owned equipment to other sports enthusiasts. I created their Boston logo dsign with a graphic that pulls in the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually created for an Boston regional farm it was in reality created for an investments broker, and this logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a image that projected self-confidence, financial success, and prosperity.
Logo made for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the proprietor to create a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.