Acute Care 360 ImageCo, Boston, Massachusetts, MA,

ImageCo, Boston, Massachusetts, MA,

Evolv Design logo designed by ImageCo, Boston, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, Boston, Massachusetts, MA,

Boston, Massachusetts, MA,

ImageCo, Boston, Massachusetts, MA,
ImageCo, Boston, Massachusetts, MA,

Mid Valley Pathology logo designed by ImageCo, Boston, Massachusetts, MA,

FSA OK logo designed by ImageCo, Boston, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, Boston, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, Boston, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, Boston, Massachusetts, MA,

School board logo designed by ImageCo, Boston, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, Boston, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, Boston, Massachusetts, MA,

Smart kernels logo designed by ImageCo, Boston, Massachusetts, MA,

STRATEGIES ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to remember that they simply cannot refund the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a designer can only be judged by the quality of their design work, if the work in their design portfolio doesn’t contain actual examples chances are they will never be able to produce a quality logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s purpose is to mirror your unique vision for your business. If a logo designer is not focused on actualizing your vision, the thing they are actually focused on is how fast they can get paid.

Boston LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs establish memorable brands. We’ve done brand design work for builders, schools, diamond miners, party planners, restaurants, retail stores, and just about every other kind of business concern you can envision. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every branding project as though it will be employed as an electric sign. As a result of our sign first technique our designs can, and have been employed in everything from fashion labels to neon signs. Our sign first approach guarantees that our logo designs are just as effective whether they are used in television commercials or web headers, they are consistently identifiable, understood, and remembered regardless of scale or use.

American Made ★ Design

The thing which truly sets ImageCo apart from many of the design agencies that you may have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are contracted to do, we do in-house. Regardless of the type of project we take on, brand identity design, website, trade show banners, or commercial sign, we do not, and never will job-out our customer’s projects to companies based outside the USA. Whenever you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the price of your design project and imposes the terms of how my customers and I conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Every new Boston business knows they need a logo, however few start ups entirely realize the vital role their organization’s logo can perform in their becoming successful, or the reason that one logo works better than another. A logo has an instant and lasting effect on the viability of a company, go with the correct one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and an impediment for the life span of an organization. The logos included in the ImageCo portfolio help Boston businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not require scrutiny, they can be grasped in just a glance.
  2. Scalability: from clothing labels to store signs a scalable business logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they brand.
  5. Relevance: a company logo should be lasting and should feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It’s a verb and also a noun, it’s an identifying mark as well as the process of marking something so that it can be recognized, its foundation comes from the brand branded onto livestock. These days a brand symbolizes basically anything with an objective, regardless if it be earnings or government agencies, a brand is an innate aspect of defining the worth of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are each from the same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition targeted at a specific audience, it’s objective is to create an image that the audience will likely relate to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When somebody says the names Lamborghini or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and brand image is what makes individuals want those products. Brand image is why people get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the beginning of many branding firms you’ll find that they are quite often re-branded advertising agencies. When someone says they are in advertising lots of people will likely have a preconceived notion about what they do. Yet when somebody states “I am in branding”… it just sounds more attractive, perhaps it’s since most people don’t recognize what it implies to be in branding so it comes off as mysterious and maybe even attractive.

Brand Identity – Is an inclusive term that explains the visual aspects of a product or company that affect perceptions. This mostly includes the name, the logo, the packaging, the different colors utilized however can also consist of sound, illumination, texture, signage, just about anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that focuses on a type of visual design that helps form the public image of a company, a product or an organization. Brand identity designers create logo designs, sign designs, product packaging, and collateral products such as cards, stationery, and also sales brochures. Some visual designers also develop sites and also software interfaces. The essential function of a brand identity designer is to create the visual cues as well as a psychological tone with the objective of affecting activities, results and perceptions.

Featured logos & signs

Retro logo design of a bike developed for a Boston coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an old part of the area and hoped to visualize an old-fashioned tone without appearing as boring or low energy. I achieved both tasks via developing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide as well as germs made for Boston medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and consequences of diseases, especially the branch of healthcare which works with the clinical evaluation of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I try not to be overly literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and much more unforgettable.

logo layout with a leaping eco-friendly frog created for a family members fun facility in Boston.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, and also a tree - created for Boston travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture locations or things but rather project emotional experiences by means of the images they record. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I made an effort to do something much the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Boston logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Boston logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, while he liked the concept, didn’t care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific kind of sea bird.

When I turn a design over to a client I encourage them to share it with friends and family members as well as with people that they don’t actually know so as to get honest point of views on the benefit of a design concept. Fortunately, he talked about it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world because the people that are inclined to hire a professional to design their logo realize how essential a logo is for their organization so they are way more vested in the final result. Every logo design job has it’s allotment of challenges, but the greatest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Boston publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it is the most important part of a printed book since it is usually the very first thing a person views in the book store. Concerning a publishing company, it’s the absolute best opportunity they will likely ever get to advertise their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many instances one of the items consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of flight and it was certainly a victory.

 Boston logo style used for advertising and marketing and also a label design for Vintage Situation features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be much older cases. For this custom logo design I attempted to come up with a logo that provided a fluid retro feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that seemed like they were from another era.

Logo design developed for an orthodontist in Boston, design include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo projects considering that it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to business advertising, if dining establishments approached their branding in the exact same way dental professionals do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design includes 4 personalities surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo design produced for a Boston hair layout workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that projected a spirit of calmness and connection for their new hair salon. I created a concept which did not go the obvious path of designing simply a stylized orchid but alternatively delivered a business logo that implied a flower in the pattern of a swirl blended into the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in creating a company logo is more often than not the incorrect path and in this case, the design ended up not being about the flower but instead laid the main focus on the perception that they wanted to forecast to their customers.

Arabian steed logo style produced for an equine cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created an original logotype concept fashioned to embody the unique physical traits of the Arabian kind of equines. With a different head shape and very high tail carriage, the Arabian is one of the highly immediately identifiable equine types in the entire world.

Las Cafe, A Boston Coffee shop logo design a tiny dining establishment, style consists of a customized script font style which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout consists of a changed manuscript font style which floats over a team of ornate lines and dots.

Logo layout for a software program developer the style functions and iconic Boston aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the meaning supporting a logo is equally as important as how it brands the enterprise it represents.

Develop logo style developed for a Bostoninterior developer, style attribute a series of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Boston interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, collaborates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, space planning, location examinations, programming, investigation, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Leadership Solutions in Boston, the personalities for letter V as well as A in middle of the word advanced have been changed to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Boston logo design project was performed for a leadership specialist that assists business professionals to become more successful at handling people, expectations, and profitability.

A Boston business logo style including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a spot to market their secondhand products to other sports enthusiasts.

I designed their Boston business logo design utilizing a graphic that captures the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this Boston company logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really produced for an Boston area farm it was in reality developed for a products broker, and this company logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a graphic that projected esteem, success, and wealth.

 Boston Logo design for a nonprofit, Transforming Factor Solutions - the logo style function for externally dealing with arrowhead as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Thankfully, in this case, I hit a bullseye with the 1st shot.

Logo design made for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a famous Boston sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the owner to produce a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Boston, Massachusetts, MA,
Logo designed by ImageCo, Boston, Massachusetts, MA,
Logo designed by ImageCo, Boston, Massachusetts, MA,
Logo designed by ImageCo, Boston, Massachusetts, MA,
Electrical sign design for Boston restaurnat designed by Boston Sign Shop
Boston logo design and brand identity design for Boston retailers
Logo designed by ImageCo, Boston, Massachusetts, MA,
Logo designed by ImageCo, Boston, Massachusetts, MA,
Logo designed by ImageCo, Boston, Massachusetts, MA,
Logo designed by ImageCo, Boston, Massachusetts, MA,
Logo designed by ImageCo, Boston, Massachusetts, MA,

Logo designed by ImageCo, Boston, Massachusetts, MA,

Logo designed by ImageCo, Boston, Massachusetts, MA,

Logo designed by ImageCo, Boston, Massachusetts, MA,

Logo designed by ImageCo, Boston, Massachusetts, MA,

Logo designed by ImageCo, Boston, Massachusetts, MA,
Logo designed by ImageCo, Boston, Massachusetts, MA,
Logo designed by ImageCo, Boston, Massachusetts, MA,
Logo designed by ImageCo, Boston, Massachusetts, MA,
Logo designed by ImageCo, Boston, Massachusetts, MA,
Logo designed by ImageCo, Boston, Massachusetts, MA,
Logo designed by ImageCo, Boston, Massachusetts, MA,
Logo designed by ImageCo, Boston, Massachusetts, MA,
Logo designed by ImageCo, Boston, Massachusetts, MA,
Logo designed by ImageCo, Boston, Massachusetts, MA,