Brookline Logo Design

Each and every new Brookline business knows they are in need of a logo, but few entrepreneurs fully understand the pivotal role their logo will play in their becoming successful, or precisely why one logo performs better than another. A company logo has an immediate and lasting effect on the financial success of a company, pick the right one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Brookline companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require contemplation, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be lasting and will feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bike developed for a Brookline coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening up in an old part of town and wanted to cast a nostalgic tone without appearing as boring or low energy. I achieved each of the tasks by designing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo layout with a microscope slide and also bacteria designed for Brookline medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and outcomes of diseases, especially the field of healthcare which works with the clinical assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and more memorable.

logo layout with a jumping environment-friendly frog made for a family members fun center in Brookline.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, and a tree - designed for Brookline travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture locations or things but instead project emotional journeys by means of the images they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon initial view, which I think is representative of most professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I attempted to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Brookline logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Brookline logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this particular breed of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and family as well as with folks that they don’t actually know so as to get honest assessments on the benefit of a design concept. Fortunately, he discussed it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire an expert to design their business logo realize how important a logo is for their company so they are much more invested in the end result. Every logo project possesses it’s share of challenges, however the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Brookline publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it really is the most essential part of a published book because it is in most cases the primary thing a person views in the bookstore. With respect to a publisher, it’s the optimal opportunity that they will ever get to advertise their product and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases one of the items consumers usually tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of flight and it was undoubtedly a winner.

 Brookline logo design made use of for marketing and a tag design for Vintage Instance features an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be older cases. For this business logo design I attempted to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for every thing from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo produced for an orthodontist in Brookline, design consist of an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo design projects considering that it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their advertising in the very same way dental professionals do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design includes 4 personalities staggered in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself will never have the chance to be understood.

Logo design developed for a hair style studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed a spirit of calmness and elegance for their new hair studio. I came up with a concept that didn’t go the obvious direction of designing simply a stylized orchid but rather delivered a logo design that implied a flower in the pattern of a swirl blended into the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a company logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but instead put the main focus on the feeling that they wanted to project to their patrons.

Arabian steed logo design produced for a steed cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed an original logotype design customized to exemplify the unique physical traits of the Arabian pedigree of horses. With a different head shape and high tail posture, the Arabian is one of the highly easily recognizable horse lineages in the whole world.

Las Coffee shop logo layout a little restaurant, style includes a modified script font style which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout includes a modified manuscript font which floats over a team of luxuriant lines and also dots.

Logo design for a software program designer the layout functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the symbolism behind a business logo is just as important as how it brands the organization it stands for.

Evolve logo style produced for a Brookline interior designer, design function a series of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brookline interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site assessments, programming, research study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word progressed have been modified to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Brookline logo design job was done for a leadership coach that helps business professionals to develop into more successful at managing people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a spot to sell their used products to other sports enthusiasts. I designed their Brookline logo dsign with an illustration which garners the attention of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really developed for an Brookline regional farm it was really created for a products broker, and this particular logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a brand mark that projected confidence, financial success, and opulence.
Logo developed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font style that is reminiscent of a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to develop a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.