Cambridge Logo Design

Each and every new Cambridge company realizes that they are in need of a logo, but few entrepreneurs fully grasp the essential role their logo design can perform in their financial success, or the reason that one business logo works far better than another. A business logo has an instant and long-term impact on the growth of a business, pick the right one and it can make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Cambridge businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not require consideration, they can be grasped in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be enduring and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bicycle created for a Cambridge coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an older section of the city and really wanted to project an old-fashioned feel without appearing as boring or low energy. I achieved the two tasks via designing a symbol design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo design with a microscope slide and germs made for Cambridge clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and consequences of diseases, mainly the branch of medicine which works with the clinical assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and more unforgettable.

logo design with a leaping eco-friendly frog designed for a household enjoyable center in Cambridge.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, and a tree - designed for Cambridge travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers don’t shoot locations or things but rather communicate emotional experiences through the images they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is representative of the majority of good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Cambridge logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Cambridge logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, even though he loved the concept, didn’t care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this specific type of sea bird.

When I turn a design over to a customer I encourage them to share it with colleagues and family members as well as with people that they don’t even know so as to get impartial judgements on the benefit of a concept. Fortunately, he shared it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to create their business logo realize how vital a logo is for their company so they are much more invested in the outcome. Every logo job possesses it’s share of hurdles, however the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Cambridge publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it really is the most essential part of a published book considering that it is ordinarily the primary thing a person sees in the book shop. With respect to a publishing company, it’s the opportunity that they will ever have to publicize their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many occurrences one of the items folks tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of airline flight and it was certainly a success.

 Cambridge logo layout used for marketing and a label layout for Vintage Situation includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be older cases. For this business logo design I tried to come up with a logo that possessed a fluid old style feel to it and could be used for everything from a web site to an insignia on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in Cambridge, style consist of an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design jobs because it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their branding in the same way dentists do every one of their logos would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo design features 4 characters startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to describe precisely how individuals ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the likelihood to be understood.

Logo style created for a hair design workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which communicated a sense of relaxation and elegance for their new hair studio. I came up with a concept which didn’t go the obvious direction of creating just a stylized orchid but alternatively crafted a logo design which suggested an orchid in the formation of a swirl featured into the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a business logo is frequently the incorrect route and in this case, the design ended up not being about the flower but alternately put the importance on the emotion that they wanted to transmit to their clients.

Arabian steed logo style created for a steed ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype design fashioned to manifest the unique physical traits of the Arabian type of equines. By having a different head shape and high tail carriage, the Arabian is one of the most immediately recognizable equine types in the entire world.

Las Cafe logo layout a little restaurant, layout contains a customized manuscript typeface which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout consists of a changed script font style which hovers over a team of luxuriant lines as well as dots.

Logo layout for a software program developer the design attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the significance behind a logo is equally as important as how it serves the enterprise it stands for.

Evolve logo design produced for a Cambridge interior designer, style attribute a collection of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cambridge interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, space planning, location examinations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have been modified to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Cambridge logo design assignment was undertaken for a leadership coach that enables business professionals to become more successful at handling people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a place to sell off their pre-owned products to other sports enthusiasts. I created their Cambridge business logo dsign utilizing a graphic which grabs the attention of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really created for an Cambridge regional farm it was really created for an investments broker, and this company logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a graphic that projects assurance, financial success, and prosperity.
Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is similar to a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to create a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.