Cambridge, Massachusetts Logo Design

Nearly every new Cambridge company realizes that they require a logo, but few new business owners fully understand the crucial role their business logo will play in their success, or precisely why one business logo functions more effectively than another. A logo has an instant and long-term effect on the success of a business, go with the right one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Cambridge, Massachusetts companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos do not require contemplation, they can be comprehended in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo should be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike created for a Cambridge, Massachusetts coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were launching in an old part of town and really wanted to project a retro atmosphere without coming across as boring or low energy. I fulfilled the two jobs via designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscope slide and also germs developed for Cambridge, Massachusetts clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and outcomes of diseases, mainly the branch of healthcare which deals with the clinical evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more interest grabbing and a lot more meaningful.

logo layout with a leaping environment-friendly frog created for a household enjoyable facility in Cambridge, Massachusetts.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, as well as a tree - created for Cambridge, Massachusetts traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality because travel photographers tend not to shoot locations or things but instead project emotional experiences by means of the pictures they capture. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of most good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I attempted to do something similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Cambridge logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Cambridge logo design with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this particular variety of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get impartial assessments on the benefit of a design. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange animal in the design world because the people that are inclined to hire a professional to create their logo comprehend how important a logo design is for their business so they are much more vested in the final result. Every logo design job possesses it’s portion of hurdles, however the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Cambridge, Massachusetts book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it really is the most critical part of a published book since it is ordinarily the primary thing a person views in the bookstore. With respect to a publisher, it’s the optimal opportunity they will likely ever get to promote their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many occurrences one of the aspects consumers often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was surely a victory.

 Cambridge logo design made use of for advertising and marketing and a tag layout for Vintage Situation features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be older cases. For this brand design I attempted to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for anything from a website to a label on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Cambridge, Massachusetts, style consist of an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo jobs due to the fact that it appears that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business branding, if restaurants approached their advertising in the same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really really love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design features 4 personalities surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how people should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself won’t have the chance to be understood.

Logo design produced for a hair style studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which carried an atmosphere of peace and elegance for their new hair studio. I came up with a design which didn’t go the obvious direction of designing simply a stylized orchid but rather delivered a company logo that suggested a flower in the formation of a swirl incorporated into the letter O in the title and by placing attention on the concept with the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo design is oftentimes the wrong route and in this case, the design ended up not being about the flower but instead placed the importance on the emotion that they really wanted to transmit to their customers.

Arabian horse logo style produced for an equine ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logo concept tailored to symbolize the unique physical traits of the Arabian kind of horses. With a different head form and very high tail carriage, the Arabian is one of the highly immediately recognizable horse breeds in the entire world.

Las Cafe logo layout a tiny restaurant, design consists of a modified script typeface which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design includes a customized manuscript typeface which floats over a group of elaborate lines as well as dots.

Logo layout for a software developer the layout functions and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in many cases the significance behind a business logo is just as important as how it brands the organization it stands for.

Progress logo style produced for a Cambridge, Massachusetts interior designer, layout attribute a series of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cambridge, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site inspections, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in middle of words progressed have been changed to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Cambridge, Massachusetts logo design assignment was undertaken for a leadership guide that aids business professionals to develop into more efficient at managing people, expectations, and productivity.
A logo style including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market place was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to sell their secondhand products to other sports enthusiasts. I created their Cambridge logo design dsign using a graphic which captures the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really designed for an Cambridge, Massachusetts regional farm it was in reality created for a commodities broker, and this particular logo design was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create an identity that projects self-assurance, financial success, and luxury.

 Cambridge Logo design for a not-for-profit, Transforming Point Solutions - the logo style attribute for ostensibly facing arrow as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Luckily, in this instance, I hit a bullseye with the very first go.

Logo made for making use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to produce a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.