Cambridge, Massachusetts Logo Design

Virtually every new Cambridge business professional knows they need a logo, yet few entrepreneurs entirely grasp the key role their logo will play in their financial success, or exactly why one logo works more effectively than another. A logo has a critical and long term influence on the financial success of a company, choose the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the longevity of a company.

The logos included in the ImageCo portfolio help Cambridge, Massachusetts businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in just a look.
  2. Scalability: from labels to billboards a scalable logo will continue to be legible and equally emotive at every size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo must be lasting and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo layout of a bicycle produced for a Cambridge, Massachusetts coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening in an old section of the community and really wanted to visualize a retro feel without appearing as boring or low energy. I fulfilled the two tasks via designing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide as well as bacteria designed for Cambridge, Massachusetts medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and outcomes of diseases, especially the branch of healthcare which deals with the laboratory assessment of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be excessively literal with a concept and to a degree, this design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more focus grabbing and much more memorable.

logo layout with a jumping green frog made for a household fun facility in Cambridge, Massachusetts.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a path, a stream, as well as a tree - created for Cambridge, Massachusetts traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession because travel photographers don’t capture places or things but instead reveal emotional journeys through the photos they record. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Cambridge logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Cambridge logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he loved the concept, really did not care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this specific breed of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family as well as with people that they don’t even know so as to get impartial judgements on the value of a design. Fortunately, he talked about it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that have a tendency to hire a professional to design their business logo comprehend how important a logo is for their company so they are much more vested in the result. Every logo design project possesses it’s share of difficulties, however the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Cambridge, Massachusetts publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most crucial part of a published book due to the fact that it is usually the primary thing a person views in the book store. Regarding a publishing company, it’s the optimal opportunity they will ever get to publicize their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many instances one of the aspects people tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was surely a victory.

 Cambridge logo layout utilized for marketing and also a label style for Vintage Situation includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that seemed to be much older cases. For this brand design I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in Cambridge, Massachusetts, design consist of an arc with lines converging through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo projects because it appears that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business advertising, if dining establishments approached their branding in the very same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design includes 4 characters startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to describe precisely how individuals ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the likelihood to be understood.

Logo design produced for a hair layout studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which conveyed a sense of tranquility and elegance for their new hair studio. I created a concept that did not go the obvious direction of designing merely a stylized orchid but rather crafted a business logo that suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a logo is more often than not the wrong path and in this case, the design ended up not being about the flower but alternately laid the focus on the feeling that they really wanted to project to their clients.

Arabian steed logo layout developed for a horse ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original custom logo design styled to illustrate the unique physical traits of the Arabian pedigree of horses. With an unique head shape and very high tail carriage, the Arabian is one of the very most quite easily recognizable horse types in the entire world.

Las Coffee shop logo design a small dining establishment, layout consists of a changed manuscript font style which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, layout includes a customized script typeface which floats over a group of luxuriant lines and also dots.

Logo style for a software program developer the layout attributes and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in many cases the symbolism supporting a business logo is just as important as how it serves the enterprise it stands for.

Progress logo design created for a Cambridge, Massachusetts interior designer, design attribute a collection of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cambridge, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, location examinations, programming, analysis, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in middle of words progressed have been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Cambridge, Massachusetts logo design project was undertaken for a management expert that helps business leaders to develop into more effective at supervising people, expectations, and profitability.
A logo layout featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a place to market their secondhand items to other sports enthusiasts. I tailored their Cambridge business logo dsign with an image that captures the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really designed for an Cambridge, Massachusetts area farm it was in reality created for a commodities broker, and this particular logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a brand mark that projected self-confidence, financial success, and affluence.

 Cambridge Logo design for a nonprofit, Transforming Factor Solutions - the logo design function for externally facing arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the very first try.

Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the owner to create a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.