Canton Logo Design

Nearly every new Canton organization knows they require a logo, however few entrepreneurs fully grasp the vital role their organization logo can make in their becoming successful, or exactly why one logo design functions better than another. A company logo has a critical and sustaining effect on the prosperity of a business, select the correct one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Canton companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and just as emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be ageless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bicycle created for a Canton coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually launching in an old part of the community and hoped to project a retro atmosphere without appearing as boring or low energy. I fulfilled both of these tasks via creating a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo style with a microscope slide and also bacteria created for Canton medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and consequences of diseases, mainly the field of healthcare that works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and more memorable.

logo style with a leaping eco-friendly frog created for a family fun center in Canton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to include a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, as well as a tree - developed for Canton travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot places or things but instead convey emotional experiences by means of the photos they record. The thought behind this logo composition was to use negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I attempted to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Canton logo but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Canton logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular kind of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get objective viewpoints on the merit of a design concept. Fortunately, he shared it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world because the people that are inclined to hire an expert to create their business logo realize how vital a logo is for their company so they are much more invested in the final result. Every logo design project has it’s portion of difficulties, but the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Canton book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it really is the most critical part of a published book since it is in most cases the very first thing a person views in the bookstore. With respect to a publisher, it’s the most ideal opportunity they will likely ever get to publicize their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many cases one of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of air travel and it was certainly a winner.

 Canton logo design used for advertising and a tag design for Vintage Situation includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be vintage cases. For this custom logo design I strove to come up with a logo that offered a fluid old style feel to it and could easily be used for everything from a website to an insignia on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Canton, layout consist of an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design projects considering that it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their advertising in the same way dentists do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo design includes 4 personalities startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the chance to be comprehended.

Logo layout produced for a hair style workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which conveyed an atmosphere of ease and connection for their new hair salon. I came up with a design that did not go the obvious path of making just a stylized orchid but rather designed a business logo which suggested a flower in the formation of a swirl blended into the letter O in the title and by putting emphasis on the concept using the figure of a hummingbird floating above the image itself. The obvious path in creating a business logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but instead put the main focus on the perception that they really wanted to forecast to their customers.

Arabian horse logo design produced for an equine ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique organization logo design styled to exemplify the unique physical traits of the Arabian type of horses. By having a different head form and high tail posture, the Arabian is one of the most immediately identifiable equine types in the whole world.

Las Coffee shop logo layout a little dining establishment, style includes a modified script font style which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design contains a modified manuscript font which hovers above a group of luxuriant lines and dots.

Logo design for a software programmer the layout attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in many cases the symbolism behind a logo is just as important as how it brands the business it stands for.

Progress logo layout produced for a Canton indoor designer, design feature a series of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Canton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location inspections, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have been changed to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Canton logo design project was performed for a management specialist that helps business professionals to become more efficient at managing people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was primed for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a place to market their previously owned products to other sports enthusiasts. I designed their Canton logo design dsign using an illustration which garners the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually designed for an Canton area farm it was really designed for a products broker, and this logo design was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a graphic that projects confidence, success, and luxury.
Logo developed for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the proprietor to design a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.