Chelsea Logo Design

Each and every new Chelsea company realizes that they need a logo, however few new business owners entirely recognize the crucial role their logo design will make in their becoming successful, or why one logo works better than another. A logo design has a critical and sustaining effect on the growth of a company, pick the right one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Chelsea companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not require contemplation, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a business logo should be enduring and will feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bike produced for a Chelsea coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an old section of the community and wanted to visualize a retro vibe without appearing as boring or low energy. I fulfilled both tasks by designing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo style with a microscope slide and also germs designed for Chelsea medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and effects of diseases, mainly the branch of medicine that deals with the clinical assessment of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more focus grabbing and a lot more unforgettable.

logo style with a jumping environment-friendly frog made for a family members enjoyable facility in Chelsea.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, and a tree - made for Chelsea travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality because travel photographers tend not to shoot locations or things but instead convey emotional experiences by means of the images they capture. The idea behind this logo composition was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I attempted to do something similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Chelsea logo design but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Chelsea logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, even though he liked the concept, really did not care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this particular breed of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and colleagues and family as well as with other people that they don’t actually know so as to get unbiased judgements on the value of a concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to design their logo design realize how crucial a logo design is for their organization so they are way more invested in the final result. Every logo design job possesses it’s allotment of hurdles, however the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Chelsea publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it is the most vital part of a printed book since it is in most cases the primary thing a person views in the bookstore. Concerning a publisher, it’s the optimal opportunity that they will ever get to advertise their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many occurrences 1 of the things consumers often tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline located in LA and while I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of air travel and it was definitely a victory.

 Chelsea logo design used for advertising as well as a tag layout for Vintage Situation features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that looked to be older cases. For this business logo concept I strove to come up with a logo that possessed a fluid retro feel to it and could be used for every thing from a web site to an insignia on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Chelsea, layout consist of an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design jobs because it appears that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their advertising in the same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo features 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how individuals should think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo style created for a hair design workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which related a sense of relaxation and connection for their new hair studio. I created a design that didn’t go the obvious direction of crafting merely a stylized orchid but rather created a company logo that implied a flower in the formation of a swirl blended into the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is oftentimes the incorrect course and in this case, the design ended up not being about the flower but instead put the main focus on the feeling that they wanted to transmit to their patrons.

Arabian horse logo layout created for a horse ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logo design tailored to illustrate the unique physical traits of the Arabian kind of equines. By having a different head form and high tail posture, the Arabian is one of the most immediately identifiable equine breeds in the whole world.

Las Coffee shop logo style a tiny dining establishment, design contains a modified manuscript typeface which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout contains a modified manuscript typeface which hovers above a group of ornate lines as well as dots.

Logo design for a software application designer the design attributes and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in quite a few cases the substance supporting a business logo is equally as important as how it serves the business it represents.

Advance logo layout created for a Chelsea indoor developer, style function a series of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chelsea interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in center of the word progressed have actually been modified to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Chelsea logo design project was undertaken for a leadership expert that aids business professionals to become more successful at handling people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their previously owned products to other sports enthusiasts. I tailored their Chelsea logo dsign using an illustration which garners the interest of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually designed for an Chelsea area farm it was actually developed for a products broker, and this company logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create an identity that projected self-confidence, success, and luxury.
Logo design made for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to create a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.