Chicopee Logo Design

Virtually every new Chicopee business realizes that they need a logo, but few entrepreneurs entirely realize the essential role their logo can play in their success, or the reason that one business logo works better than another. A company logo has an instant and long term impact on the financial success of a business, select the correct one and it will make the door swing and cash register ring, choose the wrong one and it will be a barrier and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Chicopee businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bicycle created for a Chicopee coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an old section of the community and hoped to cast a nostalgic vibe without coming across as monotonous or low energy. I achieved both tasks by creating a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and germs made for Chicopee clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the root causes and effects of diseases, mainly the field of medicine that works with the laboratory examination of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be extremely literal with a concept and to a degree, this design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more focus grabbing and a lot more meaningful.

logo style with a leaping green frog created for a family members enjoyable center in Chicopee.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to include a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - designed for Chicopee travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers tend not to capture places or things but instead reveal emotional experiences through the pictures they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I attempted to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Chicopee logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Chicopee logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I really savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my client, while he loved the concept, didn’t care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get honest assessments on the value of a design. Fortunately, he shared it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world given that the people that tend to hire a professional to create their logo design comprehend how essential a logo is for their organization so they are way more invested in the outcome. Every logo project possesses it’s portion of difficulties, but the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Chicopee book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it is the most important part of a printed book due to the fact that it is in most cases the primary thing a person views in the book shop. For a publisher, it’s the opportunity they will likely ever get to advertise their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many occurrences 1 of the aspects people tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was certainly a winner.

 Chicopee logo style made use of for advertising and a tag style for Vintage Situation includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be vintage cases. For this custom logo concept I attempted to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for everything from a website to a label on brand new cases that looked like they were from a different era.

Logo developed for an orthodontist in Chicopee, design consist of an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design jobs considering that it seems that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo features 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how people should think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself will never have the likelihood to be understood.

Logo layout produced for a hair style workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which related a sense of peace and connection for their new hair salon. I created a concept which didn’t go the obvious direction of designing simply a stylized orchid but alternatively delivered a logo that implied a flower in the formation of a swirl blended into the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a logo is more often than not the incorrect path and in this case, the design ended up not being about the flower but alternately put the focus on the emotion that they wanted to forecast to their customers.

Arabian horse logo design developed for a horse ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo concept tailored to display the unique physical traits of the Arabian kind of horses. With an unique head shape and very high tail carriage, the Arabian is one of the very most quite easily recognizable horse lineages in the whole world.

Las Coffee shop logo layout a tiny dining establishment, style includes a modified manuscript font style which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout includes a customized manuscript typeface which hovers above a team of luxuriant lines and dots.

Logo design for a software application programmer the design functions and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the substance behind a business logo is equally as important as how it brands the company it stands for.

Develop logo design created for a Chicopee indoor designer, style feature a collection of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chicopee interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, space planning, site examinations, programming, analysis, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word advanced have been customized to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chicopee logo design job was carried out for a leadership specialist that aids business professionals to develop into more efficient at handling people, expectations, and productivity.

A logo layout including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell off their previously owned equipment to other sports enthusiasts. I tailored their Chicopee business logo dsign with an image that captures the interest of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really developed for an Chicopee area farm it was in reality devised for an investments broker, and this company was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make an identity that projects esteem, success, and affluence.
Logo developed for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the proprietor to produce a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.